Search Marketing Priorities for Tattoo Shops
This article is for Tattoo Shop Owners and Tattoo Artists and how they can most effectively use Search Marketing to get more clients. There are many avenues online for letting people know about your business and this articles’ intention is to help you focus on the ones that are most effective for your business.
Priority List:
- Local Listings/Google Maps – 10/10
- Paid Search – 9/10
- Social Media – 9/10
- Organic SEO – 8/10
- Website Quality – 8/10
Local Listings/Maps
Most people looking to get a tattoo done will be looking for someone local. Since many tattoos take several sessions to complete people will not want to drive long distances to accomplish that task. They will be looking for a tattoo shop that is close to their work or home. So this means that local listings and local search are very important to your businesses success online. You want to make sure that your site has a Google My Business Page and is listed on other local directories as well. This will help your tattoo shop come up higher in the listings depending on where people make their search from. You also want to make sure that your phone number, address and business name are listed the same across the Internet. If this information is different it can cause confusion with search engines and cause your rankings to not be as strong. You also want to make sure your business service is listed correctly so that people can easily find you.
Paid Search
With the majority of your potential clientele being local, Paid Search can be an effective tool in geo targeting potential customers based on their location and the keywords they search. This can be done by picking a mile radius around your tattoo shop or by simply picking certain cities to advertise in that are nearby. You can also utilize Paid Search to put up information about specials or promotions. Another positive on Paid Search is that you can choose what page to direct searchers to, which means you can create a customized page on your tattoo website highlighting certain artists or ink that would appeal to people making those specific searches. You can also get your message out immediately via paid search since the ads go up within minutes of creating them based on your bid price.
Social Media
Tattoos are a very visual art form and therefore they translate very well to Social Media. People will always want to show off their new ink to friends and family. You may want to beat them to the punch and ask permission to highlight certain works on your Social Media Channels and have them link directly to that from their pages. This can work very well for your Instagram page as well as Facebook. This is also a great place to keep up with your current clients since most people who get a tattoo don’t just get one and become repeat customers if they like what you are doing. You can help maintain clients with a strong Social Media presence.
Organic SEO
Organic Search is the search results below the Paid and Local Search and is highly valuable traffic. This traffic is typically reserved for established websites who have been following best practices for years. This can be great for your shop if it has been around for a while and you have a solid web site. This will help you appear several times on the page when people make a search and give searchers the impression that your site is well established. If you are a new shop organic search is not something you’d necessarily want to concentrate on right away as you’d want to build up your following with other Search Marketing avenues listed above first.
Website Quality
Although it never hurts to have the latest and flashiest website out there for a tattoo shop it isn’t necessarily the most important factor. You want to have a decent enough website that can show off previous tattoos and perhaps the artists themselves. Having pictures of your shop on your page might be a good idea to show those who may be intimidated into coming inside that it is a safe and clean environment. Overall you just want to make sure that the site is easy to use and that people can find your address, phone number and e-mail easily in case they have any questions.
Tattoo shops are unique is what will help them thrive in the online marketplace. As a tattoo artist or shop owner you want to concentrate on making sure you are easy to find in local listings, promote yourself via Paid Search and make sure that your work is accessible in Social Media for those interested in it. This will help your tattoo shop thrive online and bring in new customers to keep your shop busy all times of the year.
A Comprehensive Guide to On-Page SEO 2021
In this post, I am going to share with you the importance and primary techniques of On-Page SEO.
Defined as the practice of optimizing each web page on your website to raise the overall ranking, visibility, and traffic from search engines, on-page SEO caters to both HTML source code and the content of the individual pages.
Working on both these aspects will ensure that your marketing efforts are on-point to generate additional organic traffic.
Let’s begin.
Importance of On-Page SEO
A well-planned and executed on-page SEO initiative has the potential to drive a crucial chunk of your content management plan.
According to a survey by Forrester Research, organic web search, and the subsequent search engine results topped the traffic sources used by survey respondents.
Content optimization helps search engines analyze your website content to decide whether it provides relevant content that serves user queries.
The constant updating of search engine algorithms also aims, to better understand user intent, hence as an SEO professional or a content creator, your goal is to make sure your website content matches and keeps up with this continuous change.
Please watch the below video to understand what is on-page SEO and how important is it to get higher search engine rankings.
Video Source: Reliablesoft
13 On-Page SEO Techniques
Now it’s time to leap the techniques necessary to bring it to life.
Listed below is a summary of the most effective and reliable methods of on-page SEO:
1. Optimize Page Titles and Meta Descriptions
Page titles and meta descriptions are essential for search engines to ascertain what your website is offering for the indexing of the pages.
Consider adding unique, short, and descriptive titles for each page of the website.
Add keywords, numbers, power words, and avoid the domain name in the title.
Meta descriptions, on the other hand, are the 200-word introduction that uniquely summarises each page.
Make sure to add target keywords in these descriptions to make them relevant.
2. Improve User Experience Throughout Your Site
Since Google prioritizes providing relevant results to the user for their search queries, your website will rank better if you improve your website entirely.
The simpler you make for the users to navigate through the website, load the webpages with all its images, videos quickly, understand, and find the relevant content they are looking for, the more quality will the search engine associate with your website.
Ensuring an incredible user experience will lower the bounce rates of the individual webpages, which evidently gets rewarded by Google with better ranking.
3. Publish High-Quality Content
What I mean by high-quality is that your content should be original and exclusive for your website, be a follow-up for the non-text elements (videos and images), be useful, unbiased, relevant, and well-researched.
Essentially, you should keep in mind that the content your website pages provide, fulfills the user’s search intent.
You can rely on various content writing tools for SEO to come up with relevant content that fits either of the navigational, transactional, commercial, or informational intent of your audience.
4. Use Natural Language
Google recognizes synonyms and the close variants or contextual variations (Latent Semantic Indexing) of the target keywords.
Consider that you are writing an article about Apple, the brand.
How would the search engine recognize that you are talking about the brand and not the fruit?
Using Latent Semantic Indexing, it scans for contextual variations or LSI keywords like iTunes, iPhone, iPad, Apple News, etc. to mark the difference.
Read and re-read your content to establish it follows a natural language yet does not sound too wordy.
5. Optimize Page Content
With the launch of Google’s RankBrain algorithm, which uses machine learning artificial intelligence to process the search results, topic relevancy has started to gain more traction along with keyword relevancy.
In order to optimize the content on your webpages, you will now have to enlist and make use of LSI and long-tail keywords for content generation.
For this, you can start with your usual keyword research in addition to using Google Suggest, People also ask for, and the Related Searches.
6. Use Structured Data Markup
Popularly known as schema markup structured data markup is a type of code added to a site’s HTML that allows search engines to understand the meaning of the data on your webpages.
That makes it easier for the search engine to crawl, organize, and display your content.
The top query answers, news, etc. that you see after a Google search for Net Neutrality Vote, for instance, is the result of structured data markup.
It immediately ranks your website to the number one spot on SERP.
7. Headings and Content Formatting
For appropriate content optimization, it is crucial to add heading tags and formatting tools like font, bold, italics, paragraphs, and CSS sections to ensure that the webpage is easier to use yet appealing to the user.
Each page should have an H1 tag.
For instance, if your website is on WordPress, the default setting encapsulates the title of the page into the H1 tag.
Make sure that the following H2, H3, and so on are engaging by using related (LSI) keywords.
8. SEO Images and Other Multimedia Elements
A picture indeed speaks a thousand words.
The issue is, search engines do not recognize them, and the higher resolution of these elements adds to the loading time of the page.
Optimizing the images by using original ones and altering their sizes, writing ALT tags, adding descriptive filenames, and relying on a Content Delivery Network (CDN) to help load your webpage faster are some of the best practices that work well.
9. Optimize Content for Voice Search
With over 60% of smartphone users relying on voice search for their search queries regularly, no doubt this technology is quickly becoming the new normal.
Did you know, over 20% of voice search queries get triggered using a combination of just 25 keywords?
The prime difference between text search and voice search is that while the former searches usually have shorter keywords, the latter spins around long-tailed keywords and localized searches.
10. Enhance Visibility with SEO-Friendly URLs
You need to use your target keywords naturally in the page URL in a way that defines what the page has to offer for both the search engines and the users.
It is crucial that you do not let this feature get neglected by leaving it to the CMS, which generates random URL names.
Strategically experiment with different keywords while ensuring that you only use one version of the URL finally to better rank your webpages.
An example of an SEO friendly URL for this page would be https://www.seobasics.net/on-page-seo-guide/.
11. Internal Links
Search engine crawlers tend to follow each link mentioned on a webpage.
Adding internal links to the other pages of your website will help search engines discover each of them and determine which webpages are more valuable by checking the higher number of these internal links leading to them.
Linking different pages within your site also is a smart tactic that enables users to spend more time and raises the number of pages per visit on your website by visiting the various links.
12. Page Loading Speed
Google always prioritizing user experience above all else, the time is taken for a website to load has quickly become a crucial deciding factor for ranking and visibility.
47% of consumers expect a web page to load within 2 seconds, while 40% usually bounce off a website that takes more than 3 seconds of load time.
It is no wonder that Google has added speed as one of the recognized ranking factors.
Plan to optimize the elements on your webpages to reduce this time further.
13. Mobile-Friendliness
Why should your website design be responsive or mobile-friendly?
57% of internet users refuse to recommend a poorly designed website that lacks mobile-responsiveness.
With 52.2% of all website traffic generated on mobile, a responsive website design, i.e. one which functions efficiently well on any device should be a part of your SEO strategy.
You can use Google mobile-friendly test to understand where your website is lacking and then plan accordingly.
On-Page SEO Checklist
Below is my compiled checklist to make it easier to imbibe on-page SEO.
- Boost your keywords (targeted and LSI) placement by adding them in the title, permalink, ALT tag, body copy, and headings.
- Enhance image size, use multimedia, and review page load speed before publishing.
- Add meta description below 158 characters and external links to relevant sites.
- Create FAQ sections wherever necessary to boost the ranking of the webpage.
- Provide the ‘Related Posts’ section to reduce bounce rates and social media buttons to enable sharing.
- Conduct research on long-tailed keywords and ideal content length before writing.
- Add actionable CTA.
Conclusion
I hope that with the tips and techniques above, you are now well-armed to dive into reviving your on-page SEO strategy.
Understand which of these would work efficiently for your business goals and then spend time making them come alive.
If you are at a beginning stage or are a start-up make sure to avoid common SEO mistakes.
Above all else, the more you engage with the updates in Google and other search engine algorithms, the more they will boost your rankings and online presence.
The post A Comprehensive Guide to On-Page SEO 2021 appeared first on SEO Basics.
Search Marketing Priorities for Churches
This article is intended to help those who own churches and other places of worship in their Search Marketing priorities. There are a lot of different places to advertise online and it is important to know the best places to spend your marketing dollars. This month we will focus on the unique needs of churches and places of worship.
Priority List:
- Local Listings/Google Maps – 10/10
- Website Quality – 10/10
- Paid Search – 9/10
- Social Media – 9/10
- Organic SEO – 8/10
Local Listings/Maps
Obviously people are more inclined to worship at a place that is close to their homes or place of business. When it comes to families the ability to have a church down the street is important as preparing for worship service and getting everyone ready can take time. Thus it is important that you focus highly on your local search marketing efforts. When someone types in ‘church near me’ or ‘synagogue near me’ you will want them to see your place of worship come up. Obviously you can’t change the location of your building but placing it as close to a large population of people is a good idea because Google will track the users IP address and show them the places of worship closest to them. You can help your local listings by making sure that your Google My Business Page is updated with correct information and lists you in the correct categories. Also making sure that your site and businesses are listed in other notable local directories will also help. Make sure that your phone number, House of Worship name and address are all the same across different sites as this plays an important role as well.
Website Quality
When people are looking for a new church home or their first one it is imperative that your website be friendly and welcoming. You’ll want to show off all the different programs you offer as well as show people that you are welcoming to different types of people from many different walks of life. This can be accomplished very well with a solid visual website. One of the best marketing tools you have is your website and this is likely why someone would choose to visit your house of worship. Even if recommended by a friend someone will likely search your church name and then look over the website. Since all your other marketing efforts will drive people here make sure that it is easily navigated and updated consistently so people will know what the latest events happening are.
Paid Search
If you are a new place of worship or your congregation is starting to thin out and you want to revitalize your church membership paid search is a quick way to get eyes on your site. Since Paid Search ads go up almost instantly you can start attracting new people right away. You also can control where the ads are targeting so if you know that people who follow your faith live in certain areas you can just target those areas with ads. Paid search provides you a good way of getting in front of people where they might otherwise not know that your church exists.
Social Media
Churches and other places of worship can use Social Media to let people know about exciting events happening within their doors. Although the outside of most churches look pretty daunting letting people know that interesting things are happening in those doors via Social Media sites will bring in new people and create a more lively and diverse congregation. You can utilize Facebook to let current members know what is going on and inform younger members through Twitter and Instagram. This is also a good way to introduce new people to your church as current members posting events will inform new people that your place of worship exists.
Organic SEO
Although generally one of the most important ways to gain clients for commercial businesses organic search is one of the weaker ways for places of worship to be seen. This is due to the fact that Google will always choose those web sites that have been online for a long time and are established. This doesn’t necessarily mean the latest and most interesting place of worship. Many churches that have had sites up for years will see an advantage here but generally speaking your efforts are best spent on those areas of marketing that will get quickly in front of potential worshipers.
So as you can see Churches and other places of worship have a unique set of challenges when it comes to Internet Marketing. You want to get the latest information out via your website and Social media to as many people as possible. Bringing new people in and keeping your current church members informed will help grow your congregation. Using Internet Marketing to grow your church family can be an exciting and productive endeavor.
Search Marketing Priorities for Landscaping Companies
This article is intended to help business owners prioritize their expenses when it comes to Internet and Search Engine Marketing. This month we will look at the unique marketing needs of Landscaping Companies. With so many different options to choose from it’s important for a Landscaping company owner to know where he should put the most and least amount of effort.
Priority List:
- Local Listings/Google Maps – 10/10
- Paid Search – 9/10
- Organic SEO – 8/10
- Website Quality – 8/10
- Social Media – 7/10
Local Listings/Maps
When a potential client is looking to get some home landscaping work done they will likely want to look at several local companies and compare their pricing, availability and service options. Making sure that you are one of the companies that comes up on the Local listings is very important. It can mean the difference between competing for a job and never even being considered for one. Local listing or map listings will appear often times first in a search result depending on if the person is using a computer or a mobile device. Most of the time the company who has a physical location closest to where the person is making the search will have the greatest advantage in coming up first in the Search results. You can influence the map listings by making sure that you are listed in the right service category and by getting positive reviews for your company’s services from happy customers. You should also coordinate and make sure that your companies information (phone number, address, company name) are all the same across many different directories and local web sites. This helps keep consistency and will affect your local listings positively.
Paid Search
Landscaping is a pretty competitive business and many different companies are looking to gain potential customers who make an Internet search. In such a market it is important to stand out. You can do so by utilizing Paid Search ads and all the options it offers. You can coordinate the text in your Search ads with specific landing pages to offer specials or particular services that your competitors may not. If you are a newer company and the organic and local listings are filled with competitors you can use Paid Search as a way to push yourself into contention for jobs. Since paid search listings come up as soon as you create them and bid on the keyword terms you can start gaining new customers right away.
Organic SEO
All consumers use organic search listings because they trust them to be authentic and not manipulated since they are not seen as ‘ads. In most cases a Landscaping company that has been in the organic listings for a while will gain a higher quality and quantity of clientele. Moving yourself onto Organic listings takes time and patience. You need to acquire good links coming into your website that will help bolster the sites trust. You also need to make sure that your site has quality content and that you target both locations and specific services with quality landing pages. Having an active blog will also keep your site in front of people looking for your latest services and offerings. Organic search if done right can bring you a steady stream of new customers.
Website Quality
Although some Landscaping companies can get away with very old and out dated sites it is important to present both your company and your work in the best light possible. Having a more modern website will help with both your Search rankings as well as the customer experience once they come to your website. Having quality galleries of your previous landscaping work can really help improve the conversion on your site. You also want to make sure that your contact information is easily seen by anyone coming into your website so that they can contact you quickly and easily. Depending on your budget a new web site might not be in the cards for you but If you are able to create one you would see an increase in new clients.
Social Media
Many people like to show off their new gardens or landscaping work that has been done on their house via Social Media sites like Facebook and Instagram. Making sure that you have a basic Social Media presence will insure that you get the credit or at least a link back to your website for those kinds of pictures. As a Landscaping company you want to utilize Social Media but it doesn’t need to be a huge source of referrals. It should be used to make sure that your clients know that you are an active and caring kind of business. Making sure that you monitor reviews about your companies work is also important as well.
Landscaping companies face unique Marketing challenges in the online marketplace. As a Landscaping company owner you want to make sure that you focus on your local market by attentively monitoring review sites, keeping your local listings updated and putting out quality ads promoting your services via Search Engines. If you focus your attention properly then the online marketplace will provide you plenty of clients to keep your business healthy and growing.
Predictions for SEO Trends in 2019
It is our tradition at SEO Bounty to look into the next year and decide what trends you should be looking out for. The year 2019 is likely to bring even more changes in the world of Search Engine Optimization as innovation continues to be made. Here are four trends you want to look out for in 2019.
Matching the Right Content to the right Keyword Phrase
Search engines have been moving towards better understanding what their users want to find when they make specific queries and that they line up with their intent. Some content that users may want to find includes text, video, audio or images. If you are targeting a specific keyword and have a text only site and see mostly video or directory type listings it may be a sign that you want to target a different keyword in 2019. The barrier to entry on that keyword would require you to make drastic content changes to your site. You would decide for yourself if that kind of commitment is worth it. Overall you should be looking to update your site to best reflect user intent and what your end users are looking for.
More Content is not better content
For many years it was considered common practice to create daily or even weekly blogs despite how good or relevant they might be. This was a way to target more keywords and keep your site fresh and relevant with search engines like Google. In 2019 and beyond you should start to think with the mentality that ‘less is more’. Adding very solid high quality content to your site once a month is going to do more for you than low or mid quality content several times a month. This applies to content pages as well since they should contain high quality content as well. So creating a site with less pages but more quality content seems counter intuitive but could pay off for you as Search engines continue to value highly relevant high quality content over everything else.
Understanding EAT guidelines
EAT or Expertise, Authority, Trustworthiness is a simple way to explain what Google and other search engines look for from an off-site perspective when it comes to your website. Search engines want to make sure they are ranking sites that not only are of high quality but also have some mental heft behind them. This means that the search engines want their users to find sites that contain experts and authorities in their field of practice. If you are not one of those people you can always hire outside experts to author articles or blogs on your website. You can work to build up your trustworthiness outside of your site by joining other reputable sites or sharing your content on those sites as well. Making sure that others see you as an expert can go a long way in helping your website grow in 2019.
Technical SEO is important
With all of the available platforms for your users to see your website on in 2019 it’s more important than ever to focus on technical aspects of your site. Site speed will continue to play an important role in how Search Engines rank your site. So looking into increasing the speed and having a solid host will be important in 2019. So will making sure that you use the right Web App platform to target those who will be looking at your site from multiple devices.
It is likely that 2019 will be another solid growth year for Online Marketing and making sure that you stay ahead of the curve is important. Making changes now that can help improve your site traffic is key. You don’t want to be the last site adjusting or be the last one to the party. Hopefully these tips will help you succeed in the coming year.
Search Marketing Priorities for Matchmaking Services and Dating Sites
This article is for Matchmaking service owners and Dating Site Operators and what areas of Search Marketing that they should concentrate most on. With so many options on where to spend your marketing dollars online it is important to put those dollars into the areas that have the most likelihood of success and drawing in the type of clientele you want.
Priority List:
- Paid Search – 9/10
- Organic SEO – 8/10
- Website Quality – 8/10
- Social Media –8/10
- Local Listings/Google Maps – 7/10
Paid Search
Whether you are looking to attract men or women, seniors or the young, wealthy or middle class people to your Matchmaking service the one area that you will be able to find them all in is paid search. If you are running a Matchmaking company you may run into an issue where you have more men than women or vice versa. With Paid search you can run ads geared just towards one gender and increase the dating pool for your other clients. This can be done immediately which gives paid search a large advantage and makes it an important Marketing tool for your company. Paid search also allows you to geo target specific potential clients based on their location. This will help you find matches that live near each other and thus they would be more likely to want to set up dates. Paid search also as mentioned is instant so you can setup an ad campaign and have it running that same day for whatever cost you want to place on each click.
Organic SEO
When it comes to long term traffic you will want to concentrate some of your efforts on Organic SEO. This is the traffic that appears typically after Paid Search and is based on what the user has searched the appropriate pages on your site or competitor sites that come up based on that search. Natural results are something that can have a long term successful impact on your business because unlike paid search the traffic it generates is ‘free’. Concentrating on areas like getting good links from other websites and making sure that the content of your site is fresh and relevant can help you attract this kind of traffic to your site long term.
Website Quality
When potential clients are determining how legitimate they feel your Matchmaking Service is the quality of your website will help sway them one way or another. With some matchmaking services being shoddy and scammy it is important to have a good website so that potential clients know that your company is one of the good ones. Having a page with past or current client reviews and testimonials is important as well. You’ll want to have good content and quality pictures of potential matches for your clients too. The quality of the images on the site will have an impact as well as people are looking to know a lot about their potential dates but also what they look like. Make sure that the website is a top priority and you will not throw away the efforts of your other marketing endeavors.
Social Media
If you are running a niche matchmaking service it is possible Social Media will be a good place to market yourself. Niche sites do well because there are always smaller social media communities that you can advertise to. So if you are running a Matchmaking service for a niche group you can get your message out to this group pretty easily though social media and that will increase your clientele. Social Media is also good for building trust with your current clients as well. Having social media channels setup will show your current clients as well as potential ones that are you a good business and pay attention to the feedback and needs of clients.
Local Listings/Maps
Local rankings and map listings can be helpful if you run a Matchmaking service that isn’t national but is just for singles in a particular city or area. You would also need a physical location or office in order to be listed in map sections and local directories. If you do have such a physical location then you’d want to make sure you get listed on local sites with the right information about your company like your address, phone number and service type.
Matchmaking services and Dating services have unique needs when it comes to Online Marketing. It is key to your ongoing success to target those areas that will gain you the most customers. For a Matchmaking company targeting new clients on Paid Search, making sure that your web site is high quality and having good quality pictures and content are the most important areas to concentrate on. If you do this then you will likely succeed greatly with your Internet Marketing goals.
SEO Techniques For Multiple Location Businesses
Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients.
For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at some crucial stats that will establish its importance and need.
- 46% of Google searches are for local services
- 85% customers consider reviews important before a purchase
- Almost 50% customers opt for ratings of 4 stars and above
- 50% of the people who search for local services, visit by day-end
- 60% of users use mobile phone from ‘search to purchase’
- Half of the searches are to find a phone number or an address
Online visibility is a crucial requirement for businesses. Markets are online, and so are the customers. Look at it this way, if your business is easy to find, it increases traffic and subsequently the chances of sales and conversions. Here are some basics that you need to follow to ensure that your business is found with least efforts on part of the customer.
Locally Optimized Web Pages:
For a business that serves in different locations, the first and the foremost requirement is dedicated web pages for each location. Location specific web pages are easily found by search engines and subsequently by prospective customers. Organized websites with a clear site structure add relevance and improve user experience. Logical, location specific URL structures also add to the UX and make indexing easier for search engines. A general pattern could look something like this:
your business.com/locations/state/town/service.
SEO for Individual Web Pages:
Web pages are supplied with additional metadata to help search engines easily find them. Meta titles and descriptions are displayed on the search engine results page (SERP) and should include location and service details. Such informative web pages with URLs that speak for the page content attract customers and entice them to click on your website’s link. Localized content pulls users as it gives them a context for their search and helps them to reach the required location and service.
Content Based Optimization:
Without content, the customer loses interest and navigates out of your website. Add service descriptions for all services you offer. If possible, create individual web pages for each service. Include an FAQ section to answer regular queries and questions that come up in customer’s minds. Photos and visuals of projects undertaken locally and genuine reviews and testimonials add to the credibility of your business. Maps and directions to your stores must be clearly visible on the web page.
Mark Your Presence Locally:
Establish your business’ local presence for maximum visibility. For this, list your business on all popular listing websites and niche platforms related to your business/service. The name, address, phone number (NAP) information should corroborate with your actual service and the information given on the website. Business related details like working hours, list of holidays, food menu, catalogs or galleries etc. should be provided as they engage the consumer for a longer timespan. NPA citation inconsistencies hurt the SEO deeply. Encourage reviews and star ratings, also make it compulsory to respond to negative reviews and solve them in a satisfactory and timely manner.
Expand, Engage and Earn:
Sponsorship events, local activities invite local backlinking which is extremely effective in SEO. A locations page helps in navigating around your website. Use of schema to tag particular parts of the content boosts click through rate (CTR) and continually monitoring stats, data and analytics creates a high performing recipe for SEO.
SEO demands patience, a crafty recipe and managing quickly changing dynamics. Local SEO with a targeted approach is like a crowd magnet. Better SEO means better SERP rankings and more traffic to your business. After that the content management takes over which is also a part of SEO. All the above when combined together create the perfect SEO mixture that attracts and retains customers.
Any business looking to increase local customer reach can apply these techniques and a sharp growth will be visible in a few weeks. Take control of your presence and be visible locally by hiring a local SEO company. In a nutshell, be where your customers are. Keep watching this space for more on SEO related information and strategies that will definitely grow your business.
Grow Your Small Business Effectively With Digital Marketing Strategies
In today’s highly competitive business era, advertising is essential for all businesses. However, small businesses usually lack big budget for advertising purposes. Hence, such businesses find it challenging to compete against their competitors, especially if their competitors are big brands and well-known companies. Small businesses have to face many hurdles and challenges to grow and beat the market competition. They need to tackle all the difficulties and challenges to succeed and grow.
Such businesses need to consider the constantly changing behavior of their targeted customers. It is significant to understand what target customers are expecting from the business. No business can deny that most customers today prefer online shopping. It is expected that the craze of online shopping will increase even more in the future. That is why, today a business cannot expect sales and profits if it has no online presence. Digital marketing supports small businesses to make their online presence grow in a highly competitive business market. Due to the presence of digital marketing, a shoestring budget would not stop small businesses from fulfilling and achieving their goals in the long run.
The effective and smart online marketing strategies help small businesses build a strong relationship with their customers and improve the online visibility. However, not all marketing strategies suit all businesses. Advertising strategies should be adopted and implemented according to the type & goals of the business.
There are many online marketing strategies that can help to grow a business effectively.
Email Campaign
Email campaign has now become more significant than ever as a strategy that helps small businesses to increase customer base, sales and profits. As emails are very easy to set up, they impact customers base line faster than many other methodologies. It is a very affordable and time-efficient way to make customers aware about the latest updates of the company. The great thing is that the sign-ups can be easily integrated with a website of a company.
However, even if a business does not have a website, an email campaign can be used effectively. In that case, the business can pair its email list with its Facebook page.
For email campaign, business can also implement drip sequence. Unlike other email campaigns, drip sequence is a little bit complex and needs an active customer list to work. In drip sequence, emails are automatically sent to the targeted customers based on certain actions. This is the best way to send reminder or updates about the products and services to the customers.
Content Marketing
No matter how good you are doing, without content you can not engage customers and drive traffic. Content marketing is a very effective way to give your potential customers some insight into who you are, what you are offering and why they should buy your products or services.
You should post and updates blogs, videos & infographic on a regular basis by targeting all your keywords. Unique, updated and keyword rich content has a great potential to attract customers and earn their trust.
Social Media Channels
Social media is the best platform from where a company can reach its targeted customers quickly and effortlessly. Although all social media sites are absolutely free to use, a business needs to spend a little amount of money for their maintenance and promotion.
You can use any social media channel to make your customers aware about your products and services. However, it is advisable to focus more on social media channels on which your target customers spend more time.
Pay Per Click or PPC
Also known as Cost Per Click, PPC is one of the best digital marketing strategies used by many businesses. In this kind of marketing strategy, an advertiser pays to the search engines or search engine partners of the advertisement. PPC is done by targeting the main keywords with a purpose to boost a website’s ranking instantly. If a business is using keywords that are highly competitive, then it becomes almost essential to go for PPC. Although, this marketing method is a little bit expensive, it gives business amazing benefits instantly.
Some Key Benefits of Digital Marketing
More Economical:
No need to mention but finance is a big problem for most of the small companies. A company with limited budget cannot think about traditional form of advertising like television commercials, magazine ads, newspaper ads, billboards etc.
This is where online marketing works as a survivor. Digital marketing is considerably affordable than traditional promotion methods. In fact, many medias are free. For instance, it costs you nothing to create a business page on social channels like Facebook or Twitter. This is the easiest way to stay connected with targeted customers.
Easy To Plan and Execute:
Online marketing is considerably easy to plan, execute and track, especially when compared with many other traditional advertising methodologies.
It may take weeks or even months to plan and execute traditional advertising. But when it comes to digital marketing, everything can be planned and executed in a very quick and easy manner.
For instance, if you have planned to give discounts to your customers on a particular occasion like New Year, you can execute an ad campaign for it quickly and easy without any hassle. This is obviously not possible with traditional marketing.
The best thing is that the digital ad campaign can be easily modified according to the changing needs of the business. So businesses can save their precious time by going digital for their promotional needs.
Easy To Track:
Tracking and updating ad campaigns is extremely vital to know what is working and what is not working for any business. Digital advertising is also easy to track. Businesses can easily track the amount of money that they make from the ad campaigns. They are also able to track number of visits on their social media pages like Facebook, Twitter, etc. This becomes more easy if they have an email list.
Saves Money:
It is really very cheap to promote products and services via digital marketing. For instance, the cost of running and promoting a business’ Facebook page is much lower than that of running an ad on television or radio.
Target More Relevant Customers:
Unlike traditional marketing, digital advertising targets more relevant customers. For example, if you are offering sale on women’s clothing online, then you can run an ad campaign that target relevant keywords.
Hire A Reputed and Experience Company
If you are running a business and want to promote your brand online, then you should hire any reliable digital marketing company that has good experience and market reputation. If a company lacks experience in the field, it will never be able to deliver desired outcomes to the businesses.
Experienced agencies, on the other hand, are familiar with the effective digital marketing strategies and know which strategies need to be implemented for a particular business according to the current market needs.
Digital Marketing Practices To Follow During The COVID-19
We all know that the COVID-19 breakout has slowed down the markets. In this lockdown/quarantine situation, you can still grow your business and take advantage of the massive customer base, if doing nothing but browsing most of the time. Unique businessmen think of this crisis as an opportunity in disguise. Let’s discuss some ways in which you can maximize this time to grow your business and bounce back when the time is right.
Strengthen Bond with customers on social media
Use your business’ social networking accounts to connect with customers and target them. Don’t push for sales or conversions. More people are logging on social media, and they need to be in communication. People are information hungry right now and if you can provide it to them it will add to your credibility and brand image. Stand out and get noticed by customers during these tough times by staying active through social media platforms.
Use your business to contribute for humanitarian causes during this crucial time. Promote your good deeds and CSR (corporate social responsibility) activities via social media marketing to build a good name for your brand. Reach out to the customers as they cannot reach you.
Amplify your online presence
Most people are in quarantine and sitting at their homes. For respite, they are browsing the internet more than ever as there is nothing much that can be done while sitting at home for days on end. This is a great time to be found on the internet.
Search traffic has been increasing rapidly and will continue to climb. People are glued to their computers and their phones looking for updates within our community. Any information that is put out there will be voraciously consumed more than ever before. Use SEO vigorously to climb up the search rankings and dominate the SERPs. This is not the time to hibernate but rather come out with full force on the internet and use this time to build your online presence.
Pay per click advertising
Use of PPC advertising at this time is a great move. Connect with customers to gain a competitive advantage. It is a great time to save your marketing budget. Cost for pay per clicks has been decreased by 6% across all domains. CPC (cost per click) is likely to decrease further as time progresses. This means that the cost paid by the advertiser for per click to the ad publisher is going down. This presents a unique opportunity to pick up the lost market shares and build their brand.
Stay one step ahead or leap forth
Staying focussed on SEO will lead your business ahead of the competition. Don’t make the mistake of simmering down your efforts, rather take them a notch higher up to make the maximum impact. Focus on the market, target the right keywords so that customers land up on your website and they end up calling you. Keep optimizing your website and content daily to remain competitive and float above your competitors.
When the smoke clears, prepare to bounce back
This crisis will subside soon and everything will be back to normal. As seen in China, the country from which the outbreak began, markets there have opened and normalcy is returning to the streets. Similarly, all countries will slowly resume business. As a business owner, be ready to bounce back when this happens. For the time being, keep building your brand and stay visible. The efforts you put in today will give you unprecedented dividends a couple of months from now when all this pipes down. Pausing now can have a devastating effect on your SEO revenue when the air clears. So stay on track and continue your digital marketing exercises as they were before COVID-19.
Unique circumstances present unique opportunities
Show special consideration at this point of time to show support to your consumer base by offering special discounts to keep your revenue flowing. Create specially designed offers to complement your business and consumers. People are at home browsing for discounts, if you give them what they want, they will most likely become yours. This is a great time to engage with your customers by offering them discounts and if need arises, push them with PPC advertising and social media to build a stronghold.
Go local & gather reviews
As people are not leaving their homes, but in case they do, they are looking for local businesses which can be found nearby. The market for nearby supplies and services is still on up to a large extent and this is the time for local SEO. ‘Near me’ searches are the most dominant ones right now and the focus should be to maximize results from them. Gather reviews and feedback that can be helpful later on. Give your customers feedback forms and ask about their experience. They have ample time to fill in detailed reviews which can later on give you the required impetus and information to flaunt.
Transform as a business and keep your customers in loop
Take this opportunity to reach your customers if they can’t reach you. Keep your business fluid enough to adapt to the changes and morph accordingly to stay in the market and keep generating revenue. Inform your customers about how you have changed your business and you’re still providing services but in a different way like home-delivery, roadside pickups etc. There is always an alternative way to conduct your business, like gym services can offer online courses, restaurants can deliver food to homes and so on. Boost these changes and convey information to consumers via efficient social media channels.
Don’t panic and avoid being paranoid
Don’t fall victim to panic building up all around. Don’t go away spending all your digital marketing resources at once. Move at a normal speed. stay focussed and steady in your digital marketing methods. Be smart in implementing your digital marketing strategy and maintaining your composure.
Complete your To-Dos
Your schedules are most likely free right now. Use this time to finish that long to-do list that’s been pending. Revamp that website, learn that new programming language or design framework and boost your skill set. Survey the market and the latest practices. Analyse your website’s SEO and do audits. Fill in the gaps in your digital marketing campaigns and check all those boxes that have been waiting since a long time for your attention.
Keep a sharp eye on how markets are changing and keep changing your strategy accordingly. Don’t settle, rather keep the tickers moving as your customers are looking at you expectantly. Stay active and keep a dynamic action plan ready to tackle all kinds of challenges that are coming up in the near future.
Enterprise SEO: Let Your Website Produce Your Dream Results
Planning and executing techniques that can enhance the performance of a website and visibility for SEO optimization is what is defined as enterprise SEO. It gives businesses ample space to turn the techniques into action, thereby, improving the website’s rank as well as traffic.
Why enterprise SEO should matter to you?
Because with more and more audience finding your website in search results. Your chances to have more and more conversions increase alongside. Craving for more reasons how enterprise SEO can take your business towards success? Keep reading below…
Benefits of Enterprise SEO for Businesses
You may not know but enterprise SEO is an effortless way of identifying the potential customers and pull them towards your website by implementing standard marketing techniques. Moreover, it helps to recognize the words and phrases used by valuable prospects while searching. Once you know them, you can use them in your own content and attract the right audience. Still thirsty for more benefits? Here are a few of them in the points mentioned below:
1. Extended customer base
Customers are the wheels for every business. Serving them with relevant and unique content that’s worthy and valuable is the key to win them for life. With enterprise SEO, you can create as well as optimize content your audience will appreciate and take interest in engaging with.
2. Enlarged digital marketing strategies
Marketing efforts excel-like anything when supported by a responsive website. Why? Because it is a website only that’s the chief point of all the online content. An established and engaging website makes every digital marketing content perform beneficially together.
3. Promising & organic traffic
Attracting people to the website is a dream come true; however, if they are not suitable for the business, having or not having them makes no sense. What makes sense then? Using enterprise SEO to attract the right audience that won’t mind taking the action you want it too. The reason being, it helps you with promising tools and techniques that work wonders in creating content that looks compelling and responsive to the audience when their search mode is on.
4. Measurable results
This one-of-a-kind SEO allows you to monitor the efforts you invest in your website and can be done using tools like Google Analytics and Google Tag Manager. Using them, you can track the key metrics, optimize them and garner standard results. Moreover, enterprise SEO lets you analyze number of conversions, link clicks and demographics of visitors.
Best Practices of Enterprise SEO
1. Think about your brand & audience
When goals are clear and knowledge about target audience is on point, standing apart from the competition gets easy. Next thing to be done is creating content that meets the needs of the audience and attracts them. With content that connects the audience with your business, long-term relation isn’t difficult to achieve.
When goals are clear and knowledge about target audience is on point, standing apart from the competition gets easy. Next thing to be done is creating content that meets the needs of the audience and attracts them. With content that connects the audience with your business, long-term relation isn’t difficult to achieve.
2. Use the best keywords
Keywords must be relevant for the business and at the same time, should be the ones used by the audience. Upon finalizing them, content should be made using them, as this is the only way to rank higher in the search results.
3. Optimum on-page SEO
On-page SEO includes meta-tags, title tags and internal links. Other than these, they focus on optimizing the page title of the website, as it is the first thing the audience notices. To get a spot in the search engines, on-page optimization something must to be done.
4. Easily readable content
This is important to provide valuable information to the audience and convince them to take actions like sign up or purchase. For a content to excel on the parameters of audience, it is important to be simple, have short paragraph & sentences and a conversational tone.
5. Adding images
Images attract the audience and help them process information in a better way. Apart from looking interesting, they engage the audience and save the website from looking dull. However, only relevant images should be used.
Fetch Results Your Website Needs Desperately
Above information clears the worth of enterprise SEO and its role in making a business bloom. It brings qualified and organic traffic, which is the fuel for every business to keep running. If you want to anything more about it, let us know. Our experts monitor the latest digital marketing trends and will try their best to guide you with the best solutions possible. Last but not the least, we can help you craft effectual enterprise SEO strategies, thanks to us being a reputed enterprise SEO agency.
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