This article is for Tattoo Shop Owners and Tattoo Artists and how they can most effectively use Search Marketing to get more clients. There are many avenues online for letting people know about your business and this articles’ intention is to help you focus on the ones that are most effective for your business.
- Local Listings/Google Maps – 10/10
- Paid Search – 9/10
- Social Media – 9/10
- Organic SEO – 8/10
- Website Quality – 8/10
Most people looking to get a tattoo done will be looking for someone local. Since many tattoos take several sessions to complete people will not want to drive long distances to accomplish that task. They will be looking for a tattoo shop that is close to their work or home. So this means that local listings and local search are very important to your businesses success online. You want to make sure that your site has a Google My Business Page and is listed on other local directories as well. This will help your tattoo shop come up higher in the listings depending on where people make their search from. You also want to make sure that your phone number, address and business name are listed the same across the Internet. If this information is different it can cause confusion with search engines and cause your rankings to not be as strong. You also want to make sure your business service is listed correctly so that people can easily find you.
With the majority of your potential clientele being local, Paid Search can be an effective tool in geo targeting potential customers based on their location and the keywords they search. This can be done by picking a mile radius around your tattoo shop or by simply picking certain cities to advertise in that are nearby. You can also utilize Paid Search to put up information about specials or promotions. Another positive on Paid Search is that you can choose what page to direct searchers to, which means you can create a customized page on your tattoo website highlighting certain artists or ink that would appeal to people making those specific searches. You can also get your message out immediately via paid search since the ads go up within minutes of creating them based on your bid price.
Tattoos are a very visual art form and therefore they translate very well to Social Media. People will always want to show off their new ink to friends and family. You may want to beat them to the punch and ask permission to highlight certain works on your Social Media Channels and have them link directly to that from their pages. This can work very well for your Instagram page as well as Facebook. This is also a great place to keep up with your current clients since most people who get a tattoo don’t just get one and become repeat customers if they like what you are doing. You can help maintain clients with a strong Social Media presence.
Organic Search is the search results below the Paid and Local Search and is highly valuable traffic. This traffic is typically reserved for established websites who have been following best practices for years. This can be great for your shop if it has been around for a while and you have a solid web site. This will help you appear several times on the page when people make a search and give searchers the impression that your site is well established. If you are a new shop organic search is not something you’d necessarily want to concentrate on right away as you’d want to build up your following with other Search Marketing avenues listed above first.
Although it never hurts to have the latest and flashiest website out there for a tattoo shop it isn’t necessarily the most important factor. You want to have a decent enough website that can show off previous tattoos and perhaps the artists themselves. Having pictures of your shop on your page might be a good idea to show those who may be intimidated into coming inside that it is a safe and clean environment. Overall you just want to make sure that the site is easy to use and that people can find your address, phone number and e-mail easily in case they have any questions.
Tattoo shops are unique is what will help them thrive in the online marketplace. As a tattoo artist or shop owner you want to concentrate on making sure you are easy to find in local listings, promote yourself via Paid Search and make sure that your work is accessible in Social Media for those interested in it. This will help your tattoo shop thrive online and bring in new customers to keep your shop busy all times of the year.