Google is shutting down greater than 21.7 million web sites created with Google My Enterprise.
These have been free small enterprise web sites that Google supplied to customers after they created a Google Enterprise Profile.
All of those web sites will likely be turned off in March 2024, and customers visiting these websites will likely be redirected to the Google Enterprise Profiles related to these accounts.
Let’s speak about how this modification might have an effect on your online business and what you are able to do to not lose worthwhile on-line site visitors.
Here’s a listing of subjects we are going to cowl on this article:
What Is a Google Enterprise Profile Website?
A Google Enterprise Profile helps companies seem in Google’s native search outcomes with detailed info, together with instructions, enterprise hours, cellphone numbers, and a hyperlink to go to the enterprise’s web site.
Native searches have elevated virtually 500% over the previous few years. Based on Google, virtually 78% of searches for an area enterprise find yourself in a bodily go to inside per week. (Supply: ThinkwithGoogle)
This makes it important for companies to look in native search outcomes, and the simplest approach to do that is by making a Google Enterprise Profile.
While you create a Google Enterprise Profile, Google provides you the choice so as to add your web site. Beforehand, companies that didn’t have a web site have been supplied to create a free one immediately utilizing the data of their Google Enterprise Profile.
Many small companies took benefit of this selection and created these free web sites. This drove them site visitors, leads, and in-store visits from native searches.
Why Migrate Your Google Enterprise Profile Website?
Google Enterprise Profile websites will likely be shut down in March 2024. These have been small, single-page websites that Google supplied free to customers after they created a Google Enterprise Profile.
As soon as this service is closed, customers will likely be redirected to the Enterprise Profile web page till June 10, 2024. After that, customers visiting your website will see a web page not discovered error. This can make your online business look much less skilled and legit.
Extra importantly, it should have an effect on the conversions you get from native searches. In the event you don’t have one other web site to switch the Enterprise Profile website, then potential prospects might not have the ability to study every part they need to find out about your organization earlier than visiting it. Sadly, this might result in them selecting a competitor as an alternative.
What to Do Earlier than Google Enterprise Profile Website Shutdown
In case you are among the many thousands and thousands of companies who used the choice to create a Google Enterprise Profile website, then here’s what it is advisable to do earlier than Google shuts down the service.
Step 1: Make a Web site You Personal and Management
Google has an extended historical past of shutting down providers and merchandise. Keep in mind Orkut, Google+, and, extra just lately, Google Domains? There’s a lengthy listing of services and products which have been shut down, and you’ll see Google Graveyard for a full listing.
That’s why it is advisable to make a web site for your online business that you just personal and management.
It is possible for you to to show your web site content material in native search outcomes. And since you’ve full management, you may drive much more site visitors to your online business.
One of the simplest ways to do that is by utilizing WordPress. It’s the world’s hottest web site builder, utilized by over 43% of all web sites.
Word: After we say WordPress, we’re speaking about WordPress.org, also called self-hosted WordPress. This isn’t to be confused with WordPress.com, which is a hosting service. To grasp the distinction, simply see our information on WordPress.org vs. WordPress.com.
Why Use WordPress for Your Enterprise Web site?
WordPress is essentially the most highly effective but easy-to-use web site builder in the marketplace. Listed below are among the causes for selecting WordPress:
It’s free and open-source and has been round for 20+ years.
Web sites you create utilizing WordPress are totally managed and owned by you.
It’s infinitely extendible. You should use it to make a 1-page web site, or you should utilize it to create a full-fledged on-line retailer.
It has 1000’s of design templates, instruments, and plugins to select from.
Lastly, it is vitally Search engine optimisation-friendly and you should utilize it to get much more site visitors from Google search outcomes.
Want extra convincing? Check out our explainer on why it’s best to use WordPress.
Getting Began With WordPress
WordPress itself is free to obtain and use, however you’ll want a website identify and hosting to run it.
This stuff was fairly technical for common customers, however fortunately, they don’t seem to be anymore.
You merely want to join a hosting account and buy a website identify, and they’ll have a 1-click WordPress installer prepared for you.
Internet hosting sometimes prices round $7.99 per 30 days (paid yearly), and domains begin at ($16.99/yr).
It is a vital funding, particularly contemplating you didn’t pay something to create your Google Enterprise Profile website.
Fortunately, the oldsters at Bluehost are providing a beneficiant low cost on internet hosting with a free area identify. This deal will allow you to get began at simply $1.99 per 30 days.
Bluehost is among the largest internet hosting firms on the planet. They’re additionally one of many formally really useful WordPress internet hosting suppliers.
Merely go to the Bluehost web site and click on on the inexperienced ‘Get Began Now’ button.
Subsequent, you’ll be requested to decide on a internet hosting plan.
Fundamental and Alternative Plus plans needs to be fairly sufficient for a small enterprise web site.
Click on ‘Choose’ to decide on your plan and proceed.
After that, you will have to select your area identify, or in case you have a website identify already, then you should utilize that.
A site identify is your web site’s identify and the handle that customers will enter of their browser to go to it (e.g. wpbeginner.com or google.com).
💡Tip: Strive our free enterprise identify generator software. It’ll allow you to shortly generate dozens of concepts to your area identify.
After selecting your area, you’ll be requested to fill in your account info and finalize the package deal.
You will notice some extra choices on the display screen underneath Package deal Extras. You possibly can uncheck all of them as they’ll enhance your prices. You possibly can all the time add them later if wanted.
After that, enter your fee info to finish the acquisition.
Bluehost will now create your internet hosting account and ship you an e-mail with login particulars.
When you log in to your Bluehost internet hosting account, they’ll robotically set up WordPress for you.
You possibly can simply click on on the ‘Edit Website’ button to log in to WordPress and begin working in your web site.
Bluehost will stroll you thru the preliminary setup, and you’ll comply with the on-screen directions to create your web site.
For extra particulars, you may see our full WordPress set up tutorial.
Step 2: Set Up Native Search engine optimisation for Your Enterprise Website
Native Search engine optimisation is a set of methods used to enhance a enterprise web site’s visibility in native search outcomes.
It sounds a bit technical, however it isn’t. Allow us to clarify a bit.
Principally, you simply want so as to add your online business info to your web site utilizing Schema.org markup.
This markup is added to your web site’s code in a particular format, and serps like Google can then discover and use this knowledge. This permits serps to point out your organization within the search outcomes to people who find themselves in search of companies like yours.
Fortunately, you don’t even want to jot down this markup code. There are wonderful instruments that allow you to add that knowledge to your web site and optimize it for native Search engine optimisation.
We advocate utilizing All in One Search engine optimisation for WordPress. It’s the greatest WordPress Search engine optimisation plugin in the marketplace that permits you to simply optimize your web site for native Search engine optimisation simply.
Word: You’ll want at the least the Plus plan of the plugin to unlock the Native Search engine optimisation options.
Upon activation, the plugin will present you a setup wizard. Merely comply with the on-screen directions to finish the setup.
After ending the setup, head over to the All in One Search engine optimisation » Native Search engine optimisation web page in your WordPress dashboard.
You can be requested to ‘Activate Native Search engine optimisation’ by clicking on the button.
All in One Search engine optimisation will now obtain and activate the Native Search engine optimisation addon.
After that, you’ll find yourself within the Places tab.
Now, if your online business has a number of areas, then you may flip the ‘A number of Location’ toggle to ‘Sure’.
For extra particulars, see our tutorial on learn how to add a number of areas schema in WordPress.
Scroll down a bit of to the Enterprise Information part.
Right here, you will have to offer normal info for your online business, together with its identify, brand picture, kind of enterprise, full handle, cellphone quantity, and extra.
Subsequent, change to the ‘Opening Hours’ tab to enter your online business hours.
Be certain that the ‘Present Opening Hours’ toggle is ready to ‘Sure’ if you wish to show enterprise hours in your web site.
Scroll down a bit of after which add your online business hours.
After that, you may change to the ‘Google Maps’ tab.
You’ll want a Google Maps API key if you wish to show your online business location in Google Maps in your web site.
Simply click on the ‘Be taught Extra’ hyperlink for directions on learn how to get the API key.
Lastly, click on on the ‘Save Adjustments’ button to avoid wasting your settings.
Displaying Your Enterprise Info on Your Web site
All in One Search engine optimisation will robotically add the schema markup to your web site’s code, making it discoverable by serps.
You can too show your online business info in your web site to make it seen to guests and prospects.
Merely edit the web page the place you need to show it after which click on on the [+] add block button on the edit display screen.
Seek for AIOSEO Native after which add the native Search engine optimisation blocks to your web page.
You possibly can then use the WordPress block editor to type or rearrange these gadgets.
Don’t overlook to replace your web page and preview your modifications.
For extra particulars, see our information on learn how to use the WordPress block editor.
Step 3: Add Your New Web site to Google Enterprise Profile
After getting created your new web site, you may add it to your Google Enterprise Profile.
To try this, it is advisable to go to the Google Enterprise Profile web site or search Google along with your precise enterprise identify.
This can carry up a popup with your online business info.
Scroll right down to the Web site part and exchange your outdated web site handle with the brand new one.
Now, guests who click on on the ‘Web site’ hyperlink in your Google Enterprise Profile will likely be directed to your new WordPress web site as an alternative of the outdated Enterprise Profile web site.
Step 4: Create Touchdown Pages for Your Google Adverts (Elective)
Google beforehand supplied free advert credit to companies after they added their websites to Google Enterprise Profile.
In case your advertisements have been bringing customers to your outdated Google Enterprise Profile website, then it’s possible you’ll need to ship them to your new WordPress web site.
Now that you’re utilizing an precise web site builder, you can too create enticing touchdown pages to your Google Adverts campaigns.
Word: There’s additionally a free model of SeedProd. Nonetheless, we advocate upgrading to the paid model to unlock extra options.
SeedProd comes with 300+ web page templates to make use of as a place to begin. After that, you should utilize its drag-and-drop interface to design your advert touchdown web page.
For extra particulars, you may see our information on learn how to make a Google advert touchdown web page in WordPress.
Step 5: Redirect Your Customized Area
By default, Google hosted Google Enterprise Profile websites on URLs like:
Some companies began utilizing their very own customized domains and easily redirected them to their Google Enterprise Profile websites.
Relying on the place you registered your area identify, you will have to register to your area registrar web site, undo that redirect, and level it to your new WordPress website.
However, if you wish to begin utilizing that area as the first area to your new WordPress website, then it is advisable to level it to your internet hosting supplier’s nameservers.
Merely log in to the area administration space and search for ‘DNS & Nameservers’. We’re displaying the Area.com settings in screenshots, however it appears just about the identical throughout all area suppliers.
Right here, you will note nameservers pointing to your area registrar. That you must take away these entries.
After that, click on on the ‘Add Nameserver’ button and add your new internet hosting supplier’s nameservers.
As an example, in case your WordPress website is hosted on Bluehost, then your nameserver info will seem like this:
For extra particulars, please see our information on learn how to change area nameservers and level it to a brand new host.
After getting modified the nameserver info, it might take a while (between a couple of hours to 2 days) for these modifications to propagate throughout the web.
Bonus: Make the Most Out of Your New WordPress Website
Now that you’ve got arrange your WordPress web site and added it to your Google Enterprise profile, you can begin customizing your website.
Listed below are some ideas that will help you get began.
1. Select a WordPress Theme
WordPress provides you entry to 1000’s of themes (web site templates). A lot of them are free, and you’ll set up certainly one of them to immediately remodel the looks of your web site.
See our article on how to decide on the proper theme to your web site for extra particulars.
Nonetheless, it might get fairly complicated when you’ve this a lot alternative. To keep away from this, you may check out our curated lists of WordPress themes which are hand-picked by our WordPress specialists:
When you’ve picked one, merely comply with our step-by-step tutorial on learn how to set up a WordPress theme.
2. Create Essential WordPress Pages
WordPress comes with two default content material sorts, posts and pages. Whereas posts belong to a weblog, pages are used to create a website’s construction and format.
You can begin including pages by going to Pages » Add New Web page within the WordPress admin space.
As an example, if you happen to run a small plumbing providers enterprise, then it’s possible you’ll need to add an About web page, a Companies Web page, and a Contact web page.
For extra info, see our listing of important pages to create on a WordPress web site.
We additionally advocate including weblog posts so as to get extra site visitors to your online business web site. You possibly can see our information on learn how to begin a WordPress weblog for extra info.
3. Set up Vital Plugins
Plugins are like apps to your WordPress web site. They permit you to add additional performance and new options to WordPress.
For a small enterprise web site, listed below are some must-have plugins:
WPForms – You’ll need it to create varieties that customers can submit in your web site. These embrace a contact kind, reserving varieties, appointments, and extra. Plus, you can too use WPForms to settle for on-line funds.
All in One Search engine optimisation – We’ve already talked about it above, however it’s price repeating right here. This Search engine optimisation plugin permits you to optimize your web site and get free site visitors from serps.
MonsterInsights – It helps you see what number of customers are coming to your website, the place they’re visiting from, and what they do in your website. It connects WordPress to Google Analytics and unlocks a treasure trove of information that you should utilize to make knowledgeable choices for your online business’s development.
Duplicator – It’s a highly effective WordPress backup plugin that permits you to create computerized backups and retailer them on the cloud. Most significantly, it helps you simply restore your web site from backups.
For extra plugin suggestions, simply check out our listing of important WordPress plugins for enterprise web sites.
We hope this text helped you study what it is advisable to do to guard your online business when Google Enterprise Profile websites shut down. Subsequent, it’s possible you’ll need to see our information on learn how to develop your online business on-line or check out our full WordPress Search engine optimisation handbook to get extra site visitors to your new web site.
The publish Google Is Shutting Down Enterprise Profile Websites: 5 Issues to Do first appeared on WPBeginner.