You’ve received a superbly designed brand. Properly accomplished. Now, what do you do with it?
As soon as your top quality brand is designed and able to go, it ought to seem on all of your branded materials, together with your WordPress web site. Usually, there are three faculties of thought as to the place logos can go: within the top-left, top-middle, or top-right corners of a web page. So this begs the query: which place is true for your brand?
If we’re going strictly based mostly on UX logic, then your brand belongs within the top-left nook of your web site. No questions requested. There are two causes for this:
For these of us with a local language that reads from left to proper, our eyes naturally look to the left first.
Within the earlier years of internet design, logos had been all the time on the left, and that’s the place most individuals assume they’re positioned now.
Regardless of what logic says, there are some web sites which have eschewed the norm for brand placements within the middle or proper nook of an internet site. Would a singular placement of your brand match higher along with your model identification?
Let’s take a more in-depth take a look at what the research present, and see if left actually is true on your website.
Consultants Weigh In: The place to Place Your Brand?
In response to the Nielsen Norman Group, there are three functions that logos serve on trendy web sites:
They remind guests the place they’re. In different phrases, whose web site am I on?
They permit for straightforward navigation to the house web page since most web sites now not embrace a “House” button within the navigation.
They support in model recognition as the emblem all the time stays there on the high of the positioning, and typically even follows guests as they scroll down a web page.
The NNGroup carried out two research to seek out the perfect brand location. Here’s what they discovered:
Left vs. Proper
Left vs. Heart
The Winner Is…
Left vs. Proper
Within the left-versus-right examine, the NNGroup examined and noticed the response of 128 customers. Just like an A/B check, every person was proven just one model of an internet site: both the unique with the emblem on the left or the one the NNGroup manipulated in an effort to place the emblem and navigation on the precise.
They gave the customers a minute’s time to assessment their model of the web site. They had been then requested a collection of questions and proven images of 10 lodge web sites. This check aimed to ascertain what kind of impact brand placement had on model recall.
These had been the outcomes:
Left-aligned logos result in larger model recall. Particularly, the common model recall for left-aligned logos was 39% versus 21% for the right-aligned model.
Left-aligned logos usually tend to be labeled “distinctive.” Regardless of the standard placement of a left-aligned brand, respondents had been nonetheless extra more likely to label a left-aligned brand as “distinctive” and “fashionable” than one which appeared on the precise.
Left vs. Heart
The Nielsen Norman Group performed an extra examine to find what occurs when customers had been uncovered to a center-aligned brand. They performed two completely different exams to find out the viability of a centered brand.
Not like the A/B check performed between left- and right-aligned logos, this primary survey offered 50 customers every with one retail web site to work together with. Eight of these web sites had a centered brand whereas six had a left-aligned brand. They had been then requested to finish completely different duties that might check their ease in utilizing the navigation and return to the house web page.
This was the consequence:
Left-aligned logos are higher for navigation. Within the examine, solely 4% of customers did not navigate residence in a single click on when the emblem appeared on the left. When the emblem was centered, nevertheless, 24% of customers did not get there in a single click on.
Within the second of those exams, the NNGroup offered 128 customers with 5 completely different lodge web sites. 4 of the logos confirmed variations of a brand on both the left or within the middle, whereas the fifth website included a right-aligned brand. Customers had been then requested a collection of questions to find out model recall.
This was the consequence:
Model recall is unaffected by the distinction between left or centered logos. Regardless of presenting customers with variations of the identical brand in several spots, model recall was inconsistent on this comparability between left-aligned and centered logos.
The Winner Is…
After reviewing the outcomes from the emblem placement research, it seems that logic does prevail:
Left is greatest.
Right here’s why:
Many individuals don’t take into consideration wanting within the right-hand nook of an internet site for a brand, and so model recall could be severely compromised in consequence.
Many individuals are conditioned to search for a navigation in one of many high corners of a website, so inserting a brand and/or navigation within the middle confuses the method of getting round an internet site.
In abstract, left-aligned logos are very best as they’re positioned precisely the place the attention is of course drawn.
Simply keep in mind that internet design’s major concern ought to all the time be with the person expertise. Whereas a centered brand might look modern, it most likely isn’t very best when you’ve got multiple web page in your web site (and also you anticipate individuals to go to these different pages). The identical goes for a right-aligned brand. It could look like you’re giving your website a singular edge, however it’s possible you’ll harm your model’s recall within the course of.
It’s additionally vital to take into account that it’s not simply brand placement that issues. Logos must be exported in a high-quality file format, created utilizing a legible font face, and positioned on high of white house in order that background imagery, shadows, and colours can’t distract from it.
Wrapping Up
For those who’re making an attempt to get inventive along with your WordPress website’s design, there are different methods to go about doing it. You can create a killer touchdown web page, add push notifications, or revamp your CTA buttons.
If this examine has proven us something, it’s that you just shouldn’t fiddle with the location of your brand. Left is all the time greatest.
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