The more you associate your company with other credible businesses, the more Google will assume that you’re trustworthy too.
There are various ways that you can generate more links to your website, such as:
Brand mentions: Look for opportunities where other companies or individuals refer to your brand without linking back to your eCommerce store and get in touch. Usually, they won’t mind adding a link after mentioning your company.
Directory sites: Search for directories around your location or industry that refer people to companies like yours. You might be able to get yourself included on a link.
Sponsored articles: Have influencers and affiliates in your team write articles where they review your products or services, then request for them to link back to you.
Resource page: Find pages that link to brands similar to yours and reach out, asking for links to your products or “about” page.
You could also write a guest blog for another company in your industry and use that as an opportunity to link back to your own business.
Many organizations are always looking for new sources of content.
Leverage Content Marketing
While the trends of SEO can change from one month to the next, one thing usually remains the same – content is king.
If you want to master eCommerce SEO, you need to know how to create content that engages your audience and delivers genuine value.
Long-form content is often the most useful when it comes to building your online presence.
First, it’s a chance to show you really know your stuff to your customers through in-depth discussions of crucial topics.
Long-form content also means that you can embed more keywords into your pieces without looking spammy or unprofessional.
When creating the best content for your website, think carefully about the kind of things that your audience might want to learn about.
Do you get a lot of the same questions from customers who are considering buying your product?
If so, you could maybe create an article to help answer those concerns.
Think about all stages of the buyer journey and all kinds of intent.
Recognizing the different kinds of sales leads and prospects, as well as the stage they’re in when interacting with your company, will help you to better engage your target audience.
Remember to pay attention to the tracking and analytics tools you have for your website when creating your content, too.
Examining trends like engagement levels, sharing, and time spent on the page will help you to determine what kind of content your audience appreciates most.
Remember to embed mentions of your product and services naturally into your content to make your site’s reach grow.
Make Customers Feel Secure
Trust is a big part of being successful in today’s competitive digital world.
If your customers don’t feel comfortable and safe on your eCommerce website, they’ll find what they need elsewhere.
That’s why it’s so important to make sure that everything on your site works properly, to give your audience peace of mind.
Another way to make customers feel secure and strengthen your SEO standing for 2021 is to use HTTPS.
This basically means that you get an SSL certificate for your website, which encrypts the information that goes between your site and your audience.
The certificate stops anyone malicious from spying on your customer’s data.
While security has always been an important factor for Google SEO, it’s particularly important in this new digital landscape.
At Marketing Solution Australia we strive to deliverer elegant responsive websites for your business integrated with our personal SEO Optimization package to bring your pages on the first page of Google.