Presenting UX Analysis And Design To Stakeholders: The Energy Of Persuasion

For UX researchers and designers, our journey doesn’t finish with meticulously gathered knowledge or well-crafted design ideas saved on our laptops or within the cloud. Our true affect lies in successfully speaking analysis findings and design ideas to key stakeholders and securing their buy-in for implementing our user-centered options. That is the place persuasion and communication idea turn into highly effective instruments, empowering UX practitioners to bridge the hole between analysis and motion.

I shared a framework for conducting UX analysis in my earlier article on infusing communication idea and UX. On this article, I’ll deal with communication and persuasion issues for presenting our analysis and design ideas to key stakeholder teams.

A Phrase On Persuasion: Guiding Understanding, Not Manipulation

UX professionals can strategically use persuasion methods to show advanced analysis outcomes into clear, sensible suggestions that stakeholders can perceive and act on. It’s essential to keep in mind that persuasion is about serving to folks perceive what to do, not tricking them. When stakeholders see the worth of designing with the consumer in thoughts, they turn into sturdy companions in creating services and products that really meet consumer wants. We’re not attempting to govern anybody; we’re attempting to verify our concepts get the eye they deserve in a busy world.

The Hovland-Yale Mannequin Of Persuasion

The Hovland-Yale mannequin, a framework for understanding how persuasion works, was developed by Carl Hovland and his crew at Yale College within the Nineteen Fifties. Their analysis was impressed by World Struggle II propaganda, as they needed to determine what made some messages extra convincing than others.

Within the Hovland-Yale mannequin, persuasion is known as a course of involving the Impartial variables of Supply, Message, and Viewers. The weather of every issue then result in the Viewers having inner mediating processes across the subject, which, if unbiased variables are sturdy sufficient, can strengthen or change attitudes or behaviors. The interaction of the interior mediating processes results in persuasion or not, which then results in the observable impact of the communication (or not, if the message is ineffective). The mannequin proposes that if these components are rigorously crafted and utilized, the supposed change in perspective or habits (Impact) is extra doubtless to achieve success.

The diagram under helps establish the elements of persuasive communication. It reveals what you’ll be able to management as a presenter, how folks take into consideration the message and the affect it has. If executed properly, it may possibly result in change. I’ll focus completely on the unbiased variables within the far left aspect of the diagram on this article as a result of, theoretically, that is what you, as the surface supply making a persuasive message, are answerable for and, if executed properly, would result in the suitable mediating processes and desired observable results.

Efficient communication can reinforce at present held positions. You don’t all the time want to alter minds when presenting analysis; a lot of what we discover and current would possibly align with at present held beliefs and help actions our stakeholders are already contemplating.

Through the years, researchers have explored the usefulness and limitations of this mannequin in varied contexts. I’ve supplied a listing of citations on the finish of this text in case you are considering exploring tutorial literature on the Hovland-Yale mannequin. Reflecting on a number of the analysis findings might help form how we create and ship our persuasive communication. Some constant from academia spotlight that:

Supply credibility considerably influences the acceptance of a persuasive message. A high-credibility supply is extra persuasive than a low-credibility one.
Messages which are logically structured, clear, and comparatively concise usually tend to be persuasive.
An viewers’s perspective change can also be depending on the channel of communication. Mass media is discovered to be much less efficient in altering attitudes than face-to-face communication.
The viewers’s preliminary perspective, intelligence, and vanity have a major function within the persuasion course of. Analysis means that people with excessive intelligence are sometimes extra immune to persuasion efforts, and people with average vanity are simpler to influence than these with low or excessive vanity.
The impact of persuasive messages tends to fade over time, particularly if delivered by a non-credible supply. This means a necessity to strengthen even efficient messages regularly to take care of an impact.

I’ll cowl the affect of every of those bullets on UX analysis and design shows within the related sections under.

It’s vital to notice that whereas the Hovland-Yale mannequin gives precious perception into persuasive communication, it stays a simplification of a posh course of. Precise perspective change and decision-making may be influenced by a large number of different components not lined on this mannequin, like emotional states, group dynamics, and extra, necessitating a multi-faceted strategy to persuasion. Nevertheless, the mannequin gives a manageable framework to strengthen the communication of UX analysis findings, with a deal with components which are throughout the management of the researcher and product crew. I’ll break down the method of presenting findings to numerous audiences within the following part.

Let’s transfer into making use of the fashions to our work as UX practitioners with a deal with how the mannequin applies to how we put together and current our findings to numerous stakeholders. You may reference the diagram above as wanted as we transfer by way of the Impartial variables.

Making use of The Hovland-Yale Mannequin To Presenting Your UX Analysis Findings

Let’s break down the important thing elements of the Hovland-Yale mannequin and see how we are able to use them when presenting our UX analysis and design concepts.

Supply

Revised: The Hovland-Yale mannequin stresses that the place a message comes from significantly impacts how plausible and efficient it’s. Analysis reveals {that a} convincing supply must be seen as reliable, knowledgeable, and reliable. In UX analysis, this supply is normally the researcher(s) and different UX crew members who current findings, counsel actions, lead workshops, and share design concepts. It’s essential for the UX crew to construct belief with their viewers, which regularly contains customers, stakeholders, and designers.

You may show and strengthen your credibility all through the analysis course of and as soon as once more when presenting your findings.

How Can You Make Your self Extra Credible?

You need to begin constructing your experience and credibility earlier than you even end your analysis. Typically, stakeholders may have already fashioned an opinion about your work earlier than you even stroll into the room. Listed below are a few methods to spice up your popularity earlier than or at first of a undertaking:

Case Research

A well-written case research about your previous work may be an effective way to indicate stakeholders the advantages of user-centered design. Be sure your case research match what your stakeholders care about. Don’t simply inform an fascinating story; inform a narrative that issues to them. Perceive their priorities and tailor your case research to indicate how your UX work has helped obtain objectives like greater ROI, happier prospects, or decrease turnover. Share these case research as a doc earlier than the undertaking begins so stakeholders can evaluation them and get a constructive impression of your work.

Thought Management

Sharing insights and experience that your UX crew has developed is one other technique to construct credibility. This sort of “thought management” can set up your crew because the consultants in your discipline. It could take many types, like weblog posts, articles in trade publications, white papers, shows, podcasts, or movies. You may share this content material in your web site, social media, or straight with stakeholders.

For instance, in case you’re about to start out a undertaking on gathering buyer suggestions, share any related articles or guides your crew has created along with your stakeholders earlier than the undertaking kickoff. If you’re about to start out creating a voice of the shopper program and also you occur to have Victor or Dana in your crew, share their article on making a VoC to your group of stakeholders previous to the kickoff assembly. [Shameless self-promotion and a big smile emoji].

You may also construct credibility and belief whereas discussing your analysis and design, each in the course of the undertaking and while you current your last outcomes.

Enterprise Objectives Alignment

To essentially join with stakeholders, ensure your UX objectives and the corporate’s enterprise objectives work collectively. All the time tie your analysis findings and design concepts again to the larger image. This implies displaying how your work can have an effect on issues like buyer happiness, extra gross sales, decrease prices, or different vital enterprise measures. You may even work with stakeholders to determine which measures matter most to them. Whenever you current your designs, level out how they’ll assist the corporate attain its objectives by way of good UX.

Trade Benchmarks

Today, it’s simpler to search out knowledge on how different corporations in your trade are doing. Use this to your benefit! Evaluate your findings to those benchmarks and even to your rivals. This might help stakeholders really feel extra assured in your work. Present them how your analysis matches in with trade traits or the way it uncovers new methods to face out. Whenever you speak about your designs, spotlight the way you’ve used trade finest practices or made adjustments primarily based on what you’ve realized from customers.

Methodological Transparency

Be open and sincere about how you probably did your analysis. This reveals what you’re doing and you can be trusted. For instance, in case you have been trying into why fewer persons are renewing their subscriptions to a health app, clarify the way you deliberate your analysis, who you talked to, the way you analyzed the info, and any challenges you confronted. This transparency helps folks settle for your analysis outcomes and builds belief.

Rising Credibility By means of Design Ideas

Listed below are some particular methods to make your design ideas extra plausible and reliable to stakeholders:

Floor Your self in Analysis. You’ve executed the analysis, so use it! Be sure your design selections are primarily based in your findings and consumer knowledge. Whenever you current, spotlight the info that helps your selections.

Go Past Mockups. It’s useful for stakeholders to see your designs in motion. Static mockups are a great begin, however attempt creating interactive prototypes that present how customers will transfer by way of and use your design. That is particularly vital in case you’re creating one thing new that stakeholders may need hassle visualizing.

Consumer Quotes and Testimonials. Embrace quotes or tales from customers in your presentation. This makes the method extra private and reveals that you simply’re centered on consumer wants. You should use these quotes to elucidate particular design selections.

Earlier than & After Affect. Use visuals or consumer journey maps to indicate how your design answer improves the consumer expertise. In the event you’ve mapped out the present consumer journey or documented present issues, present how your new design fixes these issues. Don’t go away stakeholders guessing about your design selections. Briefly clarify why you made key selections and the way they assist customers or obtain enterprise objectives. You need to have analysis and stakeholder enter to again up your selections.

Present Your Course of. When presenting a extra developed idea, present the work that led as much as it. Don’t simply share the ultimate product. Embrace early sketches, wireframes, or easy prototypes to indicate how the design advanced and the reasoning behind your selections. That is particularly useful for executives or stakeholders who haven’t been concerned in the entire course of.

Be Open to Suggestions and Iteration. Work along with stakeholders. Present that you simply’re open to their suggestions and clarify how their enter might help you enhance your designs.

A lot of what I’ve lined above are additionally common finest practices for presenting. Bear in mind, these are simply recommendations. You don’t have to make use of each single one to make your shows extra persuasive. Strive various things, see what works finest for you and your stakeholders, and have enjoyable with it! The objective is to construct belief and credibility along with your UX crew.

Message

The Hovland-Yale mannequin, together with most different communication fashions, means that what you talk is simply as vital as the way you talk it. In UX analysis, your message is normally your insights, knowledge evaluation, findings, and suggestions.

I’ve touched on this within the earlier part as a result of it’s exhausting to separate the supply (who’s speaking) from the message (what they’re saying). For instance, constructing belief entails being clear about your analysis strategies, which is a part of your message. So, a few of what I’m about to say would possibly sound acquainted.

For this text, let’s outline the message as your analysis findings and every part that goes with them (e.g., what you say in your presentation, the slides you utilize, different media), in addition to your design ideas (the way you present your design options, together with drawings, wireframes, prototypes, and so forth).

The Hovland-Yale mannequin says it’s vital to make your message straightforward to grasp, related, and impactful. For instance, as a substitute of simply saying,

“30% of customers discovered the signup course of troublesome.”

you possibly can say,

“30% of customers struggled to enroll as a result of the method was too difficult. This might result in fewer renewals. Making the signup course of simpler may improve renewals and enhance the general expertise.”

Storytelling can also be a robust technique to get your message throughout. Weaving your findings right into a narrative helps folks join along with your knowledge on a human degree and bear in mind your key factors. Utilizing actual quotes or tales from customers makes your presentation much more compelling.

Listed below are another suggestions for delivering a persuasive message:

Follow Makes Excellent
Rehearse your presentation. It will show you how to easy out any tough spots, anticipate questions, and really feel extra assured.
Anticipate Considerations
Take into consideration any objections stakeholders may need and be prepared to handle them with knowledge.
Welcome Suggestions
Encourage open dialogue throughout your presentation. Take heed to what stakeholders need to say and present that you simply’re prepared to adapt your suggestions primarily based on their issues. This builds belief and makes everybody really feel like they’re a part of the method.
Observe By means of is Key
After your presentation, ship a transparent abstract of the details and motion gadgets. This reveals you’re skilled and makes it straightforward for stakeholders to refer again to your findings.

When presenting design ideas, it’s vital to inform, not simply present, what you’re proposing. Stakeholders won’t have a deep understanding of UX, so simply displaying them screenshots won’t be sufficient. Use consumer tales to stroll them by way of the redesigned expertise. This helps them perceive how customers will work together along with your design and what advantages it can carry. Static screens present the “what,” however consumer tales reveal the “why” and “how.” By specializing in the consumer journey, you’ll be able to show how your design solves issues and improves the general expertise.

For instance, in case you’re suggesting adjustments to the search bar and including tooltips, you possibly can say:

“Think about a consumer lands on the homepage and sees the brand new, bigger search bar. They enter their search time period and get outcomes. In the event that they see an unfamiliar instrument or a brand new motion, they’ll hover over it to see a quick description.”

Listed below are another methods to make your design ideas clearer and extra persuasive:

Clear Design Language
Use a constant and visually interesting design language in your mockups and prototypes. This reveals professionalism and a spotlight to element.
Accessibility Greatest Practices
Be sure your design is accessible to everybody. This reveals that you simply care about inclusivity and user-centered design.

One last notice on the message is that analysis has discovered the chance of an viewers’s perspective change can also be depending on the channel of communication. Mass media is discovered to be much less efficient in altering attitudes than face-to-face communication. Distributed groups and distant staff can make use of a number of methods to compensate for any potential affect discount of asynchronous communication:

Interactive Components
Incorporate interactive components into shows, equivalent to polls, quizzes, or clickable prototypes. This may improve engagement and make the expertise extra dynamic for distant viewers.
Video Summaries
Create brief video summaries of key findings and suggestions. This provides a private contact and might help convey nuances that is perhaps misplaced in textual content or static slides.
Digital Q&A Periods
Schedule devoted digital Q&A periods the place stakeholders can ask questions and have interaction in discussions. This enables for real-time interplay and clarification, mimicking the advantages of face-to-face communication.
Observe-up Communication
Actively comply with up with stakeholders after they’ve reviewed the supplies. Provide to debate the content material, reply questions, and collect suggestions. This demonstrates a dedication to communication and might help solidify key takeaways.

Framing Your Message for Most Affect

The way in which you body a problem can significantly affect how stakeholders see it. Framing is a persuasion approach that may assist your message resonate extra deeply with particular stakeholders. Basically, you need to body your message in a means that aligns along with your stakeholders’ attitudes and values and presents your answer as the following logical step. There are numerous sources on body messages, as this method has been used usually in public security and public well being analysis to encourage habits change. This text discusses making use of framing methods for digital design.

You may also body points in a means that motivates your stakeholders. For instance, as a substitute of calling usability points “issues,” I wish to name them “alternatives.” This emphasizes the potential for enchancment. Let’s say your analysis on a hospital web site finds that the appointment reserving course of is complicated. You might body this as a possibility to enhance affected person satisfaction and possibly even cut back name heart quantity by creating a less complicated on-line reserving system. This manner, your answer is a win-win for each sufferers and the hospital. Highlighting the constructive outcomes of your proposed adjustments and utilizing language that focuses on enterprise advantages and consumer satisfaction could make a giant distinction.

Viewers

Understanding your viewers’s objectives is crucial earlier than embarking on any analysis or design undertaking. It serves as the inspiration for tailoring content material, supporting decision-making processes, making certain readability and focus, enhancing communication effectiveness, and establishing metrics for analysis.

One particular facet to contemplate is securing buy-in from the product and supply groups previous to starting any analysis or design. With out their funding within the outcomes and enter on the method, it may be difficult to search out stakeholders who see worth in a undertaking you created in a vacuum. Partaking with these groups early on helps align expectations, foster collaboration, and be sure that the analysis and design efforts are knowledgeable by the group’s targets.

When you’ve recognized your key stakeholders and secured buy-in, you must then Map the Determination-Making Course of or perceive the decision-making course of your viewers goes by way of, together with the ache factors, issues, and influencing components.

How are selections made, and who makes them?
Is it group consensus?
Are there key voices that overrule all others?
Is there even a call to be made in regard to the work you’ll do?

Understanding the decision-making course of will allow you to supply the mandatory data and help at every stage.

Lastly, previous to partaking in any work, set clear targets along with your key stakeholders. Your UX crew must collaborate with the product and supply groups to ascertain clear targets for the analysis or design undertaking. These targets ought to align with the group’s objectives and the viewers’s wants.

By understanding your viewers’s objectives and involving the product and supply groups from the outset, you’ll be able to create analysis and design outcomes which are related, impactful, and aligned with the group’s targets.

Because the supply of your message, it’s your job to grasp who you’re speaking to and the way they see the difficulty. Completely different stakeholders have completely different pursuits, objectives, and ranges of information. It’s vital to tailor your communication to every of those views. Regulate your language, what you emphasize, and the complexity of your message to fit your viewers. Technical jargon is perhaps high-quality for technical stakeholders, however it may alienate these and not using a technical background.

Viewers Traits: Know Your Stakeholders

Bear in mind, your viewers’s present opinions, intelligence, and vanity play a giant function in how persuasive you may be. Analysis suggests that folks with greater intelligence are usually extra immune to persuasion, whereas these with average vanity are simpler to influence than these with very low or very excessive vanity. Understanding your viewers is essential to giving a persuasive presentation of your UX analysis and design ideas. Tailoring your communication to handle the particular issues and pursuits of your stakeholders can considerably improve the affect of your findings.

To actually know your viewers, you want details about who you’ll be presenting to, and the extra , the higher. On the very least, you must establish the completely different teams of stakeholders in your viewers. This might embrace designers, builders, product managers, and executives. If attainable, attempt to study extra about your key stakeholders. You might interview them at first of your course of, or you possibly can give them a brief survey to gauge their attitudes and behaviors towards the realm your UX crew is exploring.

Then, your UX crew must determine the next:

How are you going to finest hold all stakeholders engaged and knowledgeable because the undertaking unfolds?
How will your presentation or ideas attraction to completely different pursuits and roles?
How are you going to finest encourage dialogue and decision-making with the completely different stakeholders current?
Do you have to maintain separate shows due to the wide selection of stakeholders you should share your findings with?
How will you prioritize data?

Your solutions to the earlier questions will show you how to deal with what issues most to every stakeholder group. For instance, designers is perhaps extra considering usability points, whereas executives would possibly care extra concerning the enterprise affect. In the event you’re presenting to a combined viewers, embrace a mixture of data and be prepared to spotlight what’s related to every group in a means that grabs their consideration. Adapt your communication fashion to match every group’s preferences. Present technical particulars for builders and emphasize consumer expertise advantages for executives.

Instance

Let’s say you probably did UX analysis for a cellular banking app, and your viewers contains designers, builders, and product managers.

Designers:

Give attention to: Design-related findings like what customers choose within the interface, navigation issues, and recommendations for the visible design.
The best way to talk: Use visuals like heatmaps and consumer journey maps to indicate design challenges. Discuss how fixing these points could make the general consumer expertise higher.

Builders:

Give attention to: Technical stuff, like efficiency issues, bugs, or challenges with constructing the app.
The best way to talk: Share code snippets or technical particulars concerning the issues you discovered. Talk about attainable options that the builders can truly construct. Be sensible about how a lot work it can take and be prepared to speak a couple of “minimal viable product” (MVP).

Product Managers:

Give attention to: Findings that have an effect on how customers have interaction with the app, how lengthy they hold utilizing it, and the general enterprise objectives.
The best way to talk: Use numbers and knowledge to indicate how UX enhancements might help the enterprise. Clarify how the analysis and your concepts match into the product roadmap and long-term technique.

By tailoring your presentation to every group, you ensure your message actually hits residence. This makes it extra doubtless that they’ll help your UX analysis findings and work collectively to make selections.

The Impact (Affect)

The top objective of presenting your findings and design ideas is to get key stakeholders to take motion primarily based on what you realized from customers. Be sure the affect of your analysis is crystal clear. Discuss how your findings relate to enterprise objectives, buyer happiness, and market success (if these are related to your product). Recommend clear, actionable subsequent steps within the type of design ideas and encourage suggestions and collaboration from stakeholders. This builds pleasure and will get folks invested. Be sure to reply any questions and ask for extra suggestions to indicate that you simply worth their enter. Bear in mind, stakeholders play a giant function within the product’s future, so getting them concerned will increase the worth of your analysis.

The Name to Motion (CTA)

Your viewers must know what you need them to do. Finish your presentation with a robust name to motion (CTA). However to do that properly, you should be clear on what you need them to do and perceive any limitations they could have.

For instance, in case you’re presenting to the CEO, tailor your CTA to their priorities. Give attention to the return on funding (ROI) of user-centered design. Present how your suggestions can improve gross sales, enhance buyer satisfaction, or give the corporate a aggressive edge. Use clear visuals and clarify how consumer wants translate into enterprise advantages. Finish with a robust, action-oriented assertion, like

“Let’s arrange a gathering to debate how we are able to implement these user-centered design suggestions to succeed in your strategic objectives.”

In the event you’re presenting to product managers and enterprise unit leaders, deal with the enterprise objectives they care about, like growing income or decreasing buyer churn. Clarify your analysis findings by way of ROI. For instance, a robust CTA could possibly be:

“Let’s check out the redesigned checkout course of and purpose for a ten% improve in conversion charges subsequent quarter.”

Bear in mind, the results of persuasive messages can fade over time, particularly if the supply isn’t seen as credible. This implies you should hold reinforcing your message to take care of its affect.

Understanding Limitations and Addressing Considerations

Persuasion is about guiding understanding, not tricking folks. Be upfront about any limitations your viewers may need, like finances constraints or restricted improvement sources. Anticipate their issues and deal with them in your CTA. For instance, you possibly can say,

“I do know implementing your entire redesign would possibly want extra sources, so let’s prioritize the high-impact adjustments we present in our analysis to enhance the checkout course of inside our present finances.”

By contemplating each your required end result and your viewers’s perspective, you’ll be able to create a transparent, compelling, and actionable CTA that resonates with stakeholders and drives user-centered design selections.

Lastly, keep in mind that presenting your analysis findings and design ideas isn’t the tip of the street. The results of persuasive messages can fade over time. Your crew ought to hold on the lookout for methods to strengthen key messages and selections as you progress ahead with implementing options. Preserve your shows and ideas in a shared folder, remind folks of the reasoning behind selections, and be versatile if there are a number of methods to attain the specified end result. Displaying the way you’ve addressed stakeholder objectives and issues in your answer will go a good distance in sustaining credibility and belief for future tasks.

A Device to Observe Your Alignment to the Hovland-Yale Mannequin

You and your UX crew are doubtless already incorporating components of persuasion into your work. It is perhaps useful to trace how you’re doing this to replicate on what works, what doesn’t, and the place there are gaps. I’ve supplied a spreadsheet in Determine 3 under so that you can modify and use as you would possibly see match. I’ve included pattern knowledge to supply an instance of what sort of data you would possibly need to document. You may arrange the construction of a spreadsheet like this as you consider kicking off your subsequent undertaking, or you’ll be able to fill it in with data from a just lately accomplished undertaking and replicate on what you’ll be able to incorporate extra sooner or later.

Please use the spreadsheet under as a suggestion and make additions, deletions, or adjustments as finest suited to satisfy your wants. You don’t have to be dogmatic in adhering to what I’ve lined right here. Experiment, discover what works finest for you, and have enjoyable.

Challenge Part
Persuasion Factor
Subject
Description
Instance
Notes/
Reflection

Pre-Presentation
Viewers
Stakeholder Group
Establish the particular viewers phase (e.g., executives, product managers, advertising and marketing crew)
Executives

Message
Message Aims
What particular objectives do you purpose to attain with every group? (e.g., garner funding, safe buy-in for particular options)
Safe funding for continued app redesign

Supply
Supply Credibility
How will you identify your experience and trustworthiness to every group? (e.g., previous tasks, related knowledge)
Highlighted profitable earlier UX analysis tasks & sturdy consumer knowledge evaluation expertise

Message
Message Readability & Relevance
Tailor your presentation language and content material to resonate with every viewers’s pursuits and data degree
Offered a concise abstract of key findings with a deal with potential ROI and income progress for executives

Presentation & Suggestions
Supply
Consideration Methods
How did you seize every group’s curiosity? (e.g., visuals, private anecdotes, shocking knowledge)
Opened presentation with a dramatic statistic about cellular banking app utilization

Message
Comprehension Methods
Did you guarantee understanding of key data? (e.g., analogies, visuals, Q&A)
Used relatable real-world examples and interactive charts to elucidate consumer analysis findings

Message
Emotional Appeals
Did you evoke related feelings to inspire motion? (e.g., concern of lacking out, pleasure for potential)
Highlighted potential income progress and improved buyer satisfaction with app redesign

Message
Retention & Software
What steps did you are taking to solidify key takeaways and encourage motion? (e.g., clear name to motion, follow-up supplies)
Ended with a concise name to motion for funding approval and supplied detailed analysis stories for additional reference

Viewers
Stakeholder Suggestions
File their reactions, questions, and suggestions throughout and after the presentation
Executives impressed with consumer insights, product managers requested particular knowledge breakdowns

Evaluation & Reflection
Impact
Efficient Methods & Outcomes
Establish methods that labored properly and their affect on every group
Executives responded properly to the emphasis on enterprise affect, resulting in conditional funding approval

Suggestions
Enhancements for Future Displays
Notice areas for enchancment in tailoring messages and interesting every stakeholder group
Take into account incorporating extra interactive components for product managers and diversifying knowledge visualizations for wider attraction

Evaluation
Quantitative Metrics
Observe adjustments in stakeholder attitudes
Performed a follow-up survey to measure stakeholder settlement with design suggestions earlier than and after the presentation
Assess effectiveness of the presentation

Determine 3: Instance of spreadsheet classes to trace the appliance of the Hovland-Yale mannequin to your presentation of UX Analysis findings.

References

Foundational Works

Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion. New Haven, CT: Yale College Press. (The cornerstone textual content on the Hovland-Yale mannequin).
Weiner, B. J., & Hovland, C. I. (1956). Taking part vs. nonparticipating persuasive shows: An extra research of the results of viewers participation. Journal of Irregular and Social Psychology, 52(2), 105-110. (Examines the affect of viewers participation in persuasive communication).
Kelley, H. H., & Hovland, C. I. (1958). The communication of persuasive content material. Psychological Evaluation, 65(4), 314-320. (Delves into the communication of persuasive messages and their results).

Modern Functions

Pfau, M., & Dalton, M. J. (2008). The persuasive results of concern appeals and constructive emotion appeals on dangerous sexual habits intentions. Journal of Communication, 58(2), 244-265. (Applies the Hovland-Yale mannequin to review the effectiveness of concern appeals).
Chen, G., & Solar, J. (2010). The results of supply credibility and message framing on client on-line well being data looking for. Journal of Interactive Promoting, 10(2), 75-88. (Analyzes the affect of supply credibility and message framing, ideas throughout the mannequin, on well being data looking for).
Hornik, R., & McHale, J. L. (2009). The persuasive results of emotional appeals: A meta-analysis of analysis on promoting feelings and client habits. Journal of Client Psychology, 19(3), 394-403. (Analyzes the function of feelings in persuasion, a key facet of the mannequin, in promoting).