Behind the Scenes: The Tech Stack of the WordPress.com Development Summit

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Lately, we hosted our second annual WordPress.com Development Summit and welcomed over 1,300 attendees on the occasion. The summit was totally on-line, and it constructed on the momentum of our inaugural Development Summit in 2020 after listening to from you, our group, that one other convention could be an ideal studying and networking alternative for individuals trying to develop their WordPress.com websites. Primarily based on the optimistic suggestions from final yr, this yr’s programming continued to be customer-focused by highlighting individuals — identical to you! — who began websites and companies on WordPress.com and have seen them flourish.

We additionally modified up the tech stack we used, which allowed us to supply a greater consumer expertise and to enhance the method of promoting tickets and, later, entry to recorded movies from the occasion. For those who take pleasure in constructing websites with WordPress, tinkering round with design and performance, I’m happy to share a behind-the-scenes have a look at how we bought our Development Summit web site to work for us. This clarification is perhaps particularly useful for those who’re making an attempt to promote registrations in your web site and/or limit entry to content material behind a paywall.

Promoting Tickets

At WordPress.com, we love to make use of plugins when constructing websites, and putting in a variety of them on the Development Summit web site made ticket gross sales a breeze for patrons.

First, we put in the WooCommerce plugin on our WordPress.com web site and created a ticket as a easy product within the retailer catalog. Nothing fancy, only a title and a worth. From a design perspective, we decided that it wasn’t supreme to have potential convention attendees go to the product web page, so we configured the call-to-action button on the homepage to robotically add a ticket to a customer’s cart and ship them straight to the checkout web page. Then, utilizing Zapier and its WooCommerce extension, we configured a “zap” that was triggered every time a buyer purchased a ticket, which in flip alerted Hopin — the digital occasion software program platform we selected to host the Development Summit — to create a brand new attendee registration. In an effort to simplify the checkout course of, and hopefully enhance conversion charges, we used the WooCommerce Checkout Area Editor plugin to take away a variety of default fields, akin to billing avenue handle, cellphone quantity, and order feedback. We had been additionally capable of customise the sphere format in order that it took up much less “actual property” on the checkout web page.The MailPoet plugin allowed us to customise the content material of the default WooCommerce emails for accomplished order confirmations. Certain, we might have put in a baby theme after which used customized templates to place the textual content we wished within the message, however the MailPoet plugin was free for our functions. Plus we are able to use it for electronic mail advertising and marketing campaigns sooner or later, ought to we select.

On-Demand Video Entry

Main as much as the Development Summit, our focus was on driving attendance to the stay occasion. As soon as the convention wrapped up, we shifted focus to offering entry to recordings of Development Summit periods for attendees who wished to observe on demand, and for individuals who missed the occasion however wished to expertise it firsthand. With the WooCommerce Memberships extension, we put the movies behind a paywall — in different phrases, it’s important to have a membership to view them. To promote memberships, we’re utilizing the identical WooCommerce product we used to promote tickets. We simply modified its configuration so that purchasing the product provides the shopper to a membership plan that grants entry to video content material from all of the periods in 2020 and 2021. Moreover, we ensured that anybody who purchased a ticket to the stay occasion would get a yr of on-demand entry robotically. 

Website Design

Aesthetics are as essential as performance. We constructed the Development Summit web site with the Twenty Twenty-One theme. The homepage makes use of Gutenberg blocks. A number of the widespread blocks are Cowl, Structure Grid, and Columns. We additionally used some customized CSS code to tweak the design to go well with our wants. 

That’s just about it. Did you miss the Development Summit? Use the coupon code behindthescenes to get 25% off on-demand entry to all of the video recordings from 2020 and 2021, now via August 2022!

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