In search of one of the best Etsy alternate options to promote your merchandise?
Etsy is arguably the most well-liked e-commerce platform to promote handmade items. However with the rise of vendor transaction charges and the inflow of dropshippers and print-on-demand retailers hopping on board, competitors has develop into stiffer than ever.
On this article, we’ll provide the greatest Etsy alternate options for sellers so you’ll be able to faucet right into a much less aggressive house and luxuriate in decrease charges.
Why Look For an Etsy Different?
Since 2005, Etsy has develop into a well-liked platform for crafters and collectors to promote their custom-made, handmade, or classic objects. You may promote every thing from residence items, collectibles, furnishings, clothes, vacation objects, crafts, and extra.
That stated, sellers have began to note an inflow of mass-market merchandise that aren’t handmade. However that’s solely the beginning.
In 2022, Etsy has raised its vendor transaction charges from 5% to 6.5%, inflicting extra displeasure amongst sellers, because it solely eats into the razor-thin revenue margins. A lot in order that Etsy sellers truly went on strike due to it.
Past the hyper-competitive house and the rise in vendor transaction charges, you may also need to management your individual buyer information. Counting on a third-party market means you don’t absolutely management your online business.
Etsy can solely take your eCommerce retailer to this point. You will have restricted customization choices and restrictive retailer design. That stated, different platforms help you customise your retailer theme, colours, name to motion buttons and even add your individual upsells and cross-sells.
Better of all, you personal your buyer information, so you’ll be able to ship them emails to you retain them within the loop about new merchandise, product classes, retailer reductions, or different information.
1. WooCommerce
WooCommerce is one of the best various for creators who’re prepared to depart Etsy and develop their companies. Since WooCommerce is one of the best all-in-one commerce platform, migrating your store from Etsy to WooCommerce is seamless.
With Etsy, you’re restricted to creating your self stand out from opponents. In case your retailer appears to be like like everybody else’s, consumers will deal with your objects as a commodity. In contrast to most vendor marketplaces, WooCommerce presents a full suite of sources and instruments to assist make your on-line retailer extra according to your model.
You’re ready to decide on which fee gateways to just accept, create pop-up campaigns to get guests to remain, optimize web optimization for elevated visitors, add one-click upsells, and way more.
Right here’s an instance of what an internet site constructed solely from WooCoomerce. Discover how clear the design is and the buttons are strategically positioned to make including to cart simple.
Plus, WooCommerce retains every thing in a single place. For instance, when you’re a retail retailer, you most likely have already got a WordPress web site (or at the very least it is best to). In that case, reasonably than juggling between completely different platforms to handle your online business, you’re in a position to home every thing proper out of your WordPress dashboard.
You may begin a WordPress weblog, edit your web site content material, and handle your orders from clients with out switching home windows. It’s much less complicated, and also you’ll need to pay for fewer subscriptions.
You might also need to try our listing of the greatest WooCommerce plugins in your retailer.
Execs:
WooCommerce is constructed proper inside WordPress to maintain every thing in a single place.
A number of customization choices to spice up gross sales and create your individual model
Comparatively simple to make use of
Cons:
It solely presents helpdesk assist choices like stay chat and e-mail.
Why We Suggest Utilizing WooCommerce: If you wish to create an Etsy-like retailer with WordPress, WooCommerce is the best way to go. Once you select WooCommerce, you get all of the earnings. Which means Etsy isn’t going to take a reduce and eat into your margins. There are every kind of plugins within the Woo Market, so that you’re just about ready so as to add any kind of function you’d prefer to your retailer.
2. Straightforward Digital Downloads
Straightforward Digital Downloads (EDD) is one of the best Etsy various when you promote digital merchandise like digital artwork, planners, Canva templates and different downloadable objects.
Like WooCommerce, Straightforward Digital Obtain is a plugin that lives instantly within the WordPress dashboard, so that you wouldn’t have to bounce between a number of platforms. Every little thing is one place, which makes every thing handy.
Etsy has develop into in style for promoting digital downloads. Graphic designers and different artists can simply promote their art work with out the incurring the prices of getting to print, pack, and ship the objects.
Straightforward Digital Downloads means that you can create and design your product pages. When clients make a purchase order, they’ll mechanically entry their downloads instantly out of your web site or by means of e-mail.
For example, right here’s an instance product web page of a digital obtain merchandise web page utilizing EDD.
The great thing about EDD is that you just get to regulate all the checkout expertise. Which means, you’ll be able to permit customers to create an account for sooner checkouts, add versatile fee choices like recurring funds or subscriptions, supply low cost codes, and extra.
Past that, EDD has a wide array of extensions. For example, you’ll be able to join the plugin to an e-mail advertising and marketing service, so you’ll be able to frequently ship them new presents out of your retailer or ship them reminders to scale back cart abandonment.
For those who plan on utilizing EDD, you might need to try our final information on tips on how to promote digital downloads on WordPress.
Execs:
It’s a terrific plugin for promoting {custom} digital downloads
They supply a lot of customization options so that you management all the shopping for expertise
They make it simple for purchasers to obtain the downloadable file.
Cons:
EDD is barely good for digital obtain merchandise, not bodily items.
Why We Suggest Utilizing Straightforward Digital Downloads: We like EDD because the go-to product for promoting downloadable objects. With this plugin, customers get rapid entry to the product. Every little thing is in WordPress, so that you don’t have to go to a separate e-commerce platform.
3. Shopify
Shopify is a well-liked e-commerce platform with over two million retailers promoting in over 170 million international locations. Whereas Shopify isn’t our best choice, it’s nonetheless has loads going for it.
The primary good thing about Shopify is its plug-and-play kind of consumer expertise. Every little thing lives inside the Shopify ecosystem. You may simply discover internet hosting, domains, fee gateway, web site constructing, advertising and marketing instruments, order monitoring, and way more within the platform.
Additionally they have already got a built-in instrument for including reductions. You may create automated triggers for reductions primarily based on a sure product, hyperlink, or seasonal promotion with out writing code. And you’ll set a share, fastened quantity, or purchase X, get Y kind of low cost as nicely.
For those who’ve ever been on the Shopify app as a vendor, you most likely have heard the well-known “cha-ching” noise. The vendor dashboard comes with loads of reporting and analytics. You may see your latest gross sales and evaluate them to a earlier time interval. Additionally, you’ll be able to view different helpful metrics like your retailer’s common order worth, evaluate how nicely your gross sales channels are performing, and monitor the place your guests are coming from.
Execs:
Shopify is a really easy-to-use platform.
It comes with its personal eco-system of apps and built-in instruments to handle your on-line retailer.
The platform integrates with advertising and marketing platforms, e-mail companies and different third-party apps.
Cons:
The full month-to-month worth might be costly. You additionally need to pay for tons of month-to-month subscriptions for apps, plugins, and costs.
Why We Suggest Utilizing Shopify: It’s exhausting to go mistaken with Shopify, because it’s such a trusted and well-known model within the eCommerce trade. It’s an all-in-one platform that offers you all of the advertising and marketing and promoting instruments you want to scale your on-line retailer to nevertheless massive or small you’d like.
4. eBay
eBay is a good various to Etsy when you nonetheless need to promote your merchandise on an eCommerce market. When you don’t get to totally customise your storefront like with WooCommerce or Shopify, you do get to make the most of their current viewers with over 134 million lively consumers. The platform has a large world attain, which solely ranks second to Amazon.
The most important promoting level for eBay is its public sale function. For those who’ve obtained one-of-a-kind objects, generally you reasonably public sale that merchandise off. These are merchandise which have a restricted amount, which additional drives up demand. You may leverage the auctions to seize the very best bidder by utilizing shortage techniques like a countdown timer to attract our FOMO (concern of lacking out).
With eBay, you additionally get safety for consumers and sellers, which helps stop scams. They may assist to mediate the state of affairs between you and your purchaser. The safety additionally can provide consumers confidence to buy on eBay since they know they’re at all times backed by the safety insurance policies.
Execs:
The public sale function can enhance gross sales.
eBay has built-in web optimization to assist your listings get seen.
The platform is nice for hard-to-value merchandise, much like Etsy.
Cons:
eBay has a clunky interface.
Additionally they include a whole lot of charges, like Etsy.
Why We Suggest Utilizing eBay: eBay is a good various to Etsy particularly for collectible or fee objects. As compared, Etsy is healthier for handmade items. That stated, eBay’s public sale function and built-in web optimization is useful for getting extra eyeballs to your product and boosting income.
5. Wix
Wix is an internet site builder that primarily caters to inexperienced persons due to ease of use and drag-and-drop editor. It comes with over 900 superbly designed templates spaning nearly each enterprise kind conceivable from on-line shops, to daring portfolios.
The benefit of utilizing Wix is that it’s constructed with efficiency in thoughts. One of many key components for bettering web optimization is your web site pace. Wix does a terrific job of insutring that every one of their webpages load rapidly as a consequence of their globally distributed CDN and information facilities.
All Wix websites are optimized for core net vitals as nicely to keep up top-flight speeds. Plus, they embody multi-cloud internet hosting companies to keep away from web site crashes, so your clients by no means experince a disruption when making an attempt to position an order.
Wix additionally simply connects to most on-line marketplaces together with eBay, Amazon, Etsy, and others. Reasonably than sticking to at least one platform, you’ll be able to leverage multichannel promoting to achieve new audiences and increase gross sales. Simply create your Wix retailer after which seamless add merchandise instantly out of your web site and observe orders from the dashboard.
Execs:
Wix could be very simple to make use of.
You may leverage multichannel promoting as a consequence of market integrations.
Wix presents catalog and stock administration to trace and fulfill orders.
Cons:
Restricted customizations in comparison with WooCommerce because it’s not inbuilt WordPress.
Why We Suggest Utilizing Wix: Whereas Wix doesn’t evaluate to WordPress, it nonetheless is an effective platform. Because it connects with on-line platforms, you’ll be able to simply add merchandise from Wix to Etsy or Wix to eBay, making life loads simpler.
6. Amazon Handmade
Amazon Handmade is debatable the largest direct competitor to Etsy and is a no brainer in relation to placing it on our listing of alternate options. The great thing about Amazon Handmade is that you just get to faucet into the most important on-line retailer within the phrase boasting over 2.7 billion net visits per 30 days. With such an enormous potential attain, you’ll most likely attain a bigger world viewers.
Amazon Handmade is an artisan-only part that’s devoted to promoting crafted handmade merchandise solely. That is the place you’ll be able to promote customized objects reasonably than mass-producted merchandise.
However the big benefit is it’s decrease vendor charges. There’s no itemizing charges not like Etsy, so you’ve gotten the chance to revenue extra. In actual fact, 33% of Amazon Handmade sellers have revenue margins above 20%.
Plus, you continue to get to leverage the FBA (Achievement by Amazon) mannequin. That is the place you ship your merchandise in bulk to Amazon’s warehouses. From there, they deal with all of the delivery, packing and labeling, so that you don’t need to. With two-day free delivery for Prime members, you guarantee a terrific buyer expertise proper off the bat.
Execs:
Amazon Handmade has decrease vendor charges.
You get to faucet into a much bigger viewers.
You may leverage Amazon FBA, so that you don’t have to fret about packing or delivery merchandise by yourself.
Cons:
There are some customizations, however they’re nonetheless restricted when in comparison with WooCommerce or Shopify.
Why We Suggest Utilizing Amazon Handmade: Amazon Handmade is the best change you can also make when you’re sad with the Etsy platform. It’s a direct competitor and presents just about every thing you get from Etsy besides decrease charges and a greater achievement course of.
7. Huge Cartel
Huge Cartel is an eCommerce platform designed on servicing artistic and artisitc sellers. Powering over 83,000 on-line tales, Huge Cartel is an inexpensive choice with customizable capabilities.
The most effective a part of Huge Cartel is the convenience of navigation. You don’t want a lot of expertise constructing web sites to get began. They arrive with a wide range of free templates, so that you by no means have to start out from scratch. The themes additionally go well with many niches like artists, creatives, bloggers, photographers, and extra.
What makes Huge Cartel distinctive is that in addition they supply stay lessons aimed that will help you arrange the fundamentals. That method you’re not left at midnight making an attempt to determine it out by yourself. An insturctor takes you thru each step by means of a session recording, so you know the way to arrange every thing. This consists of every thing from including merchandise and creating reductions to packaging your merchandise.
Execs:
Huge Cartel is particularly designed for creatives and artists, which is likely to be nice when you promote work or art work.
It comes with a built-in reporting dashboard and Google Analytics integration.
They provide SSL safety and different safety controls to guard your web site from hackers.
Cons:
They’re restricted in the kind of apps and integrations accessible.
Why We Suggest Utilizing Huge Cartel: Huge Cartel definitely the big-name platform you would possibly count on. However when you don’t have want to develop into a big e-commerce model then establishing a easy store with easy-to-use options is likely to be the best way to go. Huge Cartel offers you primary instruments that get the job accomplished.
8. Redbubble
RedBubble is a good Etsy various if you’re largely centered on print on demand merchandise. Handmade objects is the place you make the objects your self or accomplished with handbook labor. On the flip aspect, print on demand objects are often designs printed on objects like t-shirts, mugs, socks, hats, and different product classes. They’re extra on the mass-produced aspect, however nonetheless enchantment to area of interest audiences.
For those who fall underneath the print on demand class, then Crimson Bubble is a superb alternative. They’ve a large product class with over 70 product sorts like wall artwork, items, clothes and extra. The viewers dimension isn’t something to scoff at both with over 40 million month-to-month web site guests.
Redbubble works by importing your unique designs to the platform. Then they’re listed on the market primarily based on the product class you select. For those who’re not eager on model promotion or operating advertisements, you’ll be able to easy optimize your listings on Redbubble and watch the gross sales come rolling in.
Additionally, like Amazon Handmade, Redbubble mechanically prints, packs, and ships all orders to clients instantly. Which means you don’t have to fret concerning the achievement aspect of issues.
Execs:
Redbubble is ideal for print-on-demand sellers.
You don’t need to deal with stock administration.
There’s a variety of product catalogs to select from.
Cons:
it’s not nice for handmade objects because it’s strictly a print-on-demand market.
Why We Suggest Utilizing Redbubble: For those who wished to promote {custom} t-shirts, mugs, or something the place you print designs on merchandise, then Redbubble is the place to go. Simply add your design, optimize your itemizing, and voila! There’s not an entire lot of labor to it. That stated, you even have much less management as a result of there’s little advertising and marketing you are able to do in your finish.
9. BigCommerce
BigCommerce is an effective various to Etsy as a result of it’s a fully-hosted eCommerce web site builder that’s each appropriate for inexperienced persons and superior ussers. It packs a bunch of important options fo a fast begin and comes with high-performance performance to scale your retailer up.
On the plus aspect, BigCommerce has a variety of paid themes and it’s web page builder makes it simple to design your retailer to your liking. It’s obtained plug-and-play widgets so that you add social media profiles, testimonials, upsell buttons, countdown timers, and so forth.
One cool design function is their swatches permitting customers to hover over product photos for fast zoomed-in views. This creates a greater consumer expertise, since you’ll be able to immediately view merchandise with out touchdown on the product web page.
Additionally, BigCommerce has complete checkout options to assist increase conversion charges. For instance, you’ll be able to create buyer logins, add progress bars and even present all of the accessible delivery strategies. They also have a built-in deserted cart restoration system, the place you’ll be able to ship automated emails to clients who exit your retailer with out finishing their purchases.
Execs:
A number of strong options to personalize your on-line retailer.
There are many templates and design parts.
BigCommerce integrates with on-line marketplaces and social media platforms for multichannel promoting.
Cons:
It comes with further bills since one of the best themes are paid and also you’ll have to pay for addons as nicely.
Why We Suggest Utilizing BigCommerce: BigCommerce is a helpful various to Etsy. It’s much like WooCommerce and Shopify in that you just get full management over how your on-line retailer appears to be like and also you customise all the shopping for expertise. However it nonetheless doesn’t have as a lot apps and superior web optimization options as these two platforms have.
Often Requested Questions?
What’s one of the best various to Etsy?
There isn’t a one-size-fits-all reply, however we like WooCommerce for promoting bodily items and Straightforward Digital Downloads for digital merchandise.
How do you promote artwork with out Etsy?
Straightforward Digital Downloads means that you can promote {custom} printable arts. When a buyer locations an order, they’ll land on an order web page the place they’ll instantly obtain the product. It’s also possible to ship a replica of the file through e-mail.
What’s the greatest web site to promote handmade objects?
WooCommerce makes it simple to promote handmade objects as a result of you’ll be able to create product pages. You may customise the design of your on-line retailer to match your model. Plus, you’ll be able to at all times join it to different software program so as to add extra performance like OptinMonster for including pop-ups, SeedProd for thanks pages and FunnelKit for one-click upsells.
We hoped this text helped you uncover one of the best Etsy various, so you can begin promoting your handmade and {custom} items. It’s also possible to try our listing of Shopify Options or our actionable tricks to enhance gross sales.
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The publish 9 Greatest Etsy Options for Sellers (Extra Freedom + Much less Charges) first appeared on WPBeginner.
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