8 Greatest Lead Magnet Instruments to Skyrocket Conversions (In contrast)

At WPBeginner, we’ve been utilizing several types of lead magnets for over a decade now to get readers to subscribe to our e-mail checklist. Thus far, we now have constructed lead magnets like ebooks, free instruments, giveaways, checklists, and much more.

We’ve additionally used dozens of lead magnet instruments, together with an e book builder, an optin kind creator to construct optin varieties, and e-mail publication instruments to develop an e-mail checklist. That’s why we all know what it takes to seize as many leads as doable and switch them into paying clients.

On this article, we’ll share one of the best lead magnet instruments and our firsthand expertise with them.

What Is a Lead Magnet?

A lead magnet or an optin bribe is a worthwhile piece of content material or useful resource which you can supply to potential clients in trade for his or her contact data, like their e-mail tackle or cellphone quantity.

Lead magnets are extremely efficient in attracting new leads and rising your e-mail checklist.

Some widespread forms of lead magnets embrace ebooks, whitepapers, checklists, templates, webinars, quizzes, case research, video tutorials, podcasts, free trials, reductions, and extra.

If you wish to develop your e-mail checklist with a lead magnet, then you’ll need to make it related to your audience and supply worthwhile data or insights that they will’t simply discover elsewhere.

How We Chosen Lead Magnet Instruments

Right here are some things we thought of when selecting lead magnet instruments for this showcase:

Our first-hand expertise: We’ve been rising our e-mail checklist with lead magnets and have used a number of lead magnet instruments within the course of. We picked instruments that we’re already utilizing on WPBeginner and our accomplice manufacturers.

Totally different use circumstances: To develop leads with lead magnets, you’ll want to make use of several types of instruments, equivalent to a lead magnet creator, e-mail advertising software program, a kind builder, and promotion instruments. Whereas compiling this checklist, we thought of these totally different use circumstances.

Components: We checked out a number of elements, together with ease of use, options, pricing, and buyer help to make sure that you get the absolute best worth on your cash.

Overview of the Greatest Lead Magnet Instruments

TitleClassPricingFree Choice🥇BeaconLead Magnet Builder$19 / month✅🥈OptinMonsterLead Type Builder$9 / month❌🥉WPFormsLead Type Builder$49.50 / yr✅4Thrive LeadsLead Type Builder$99 / yr❌5CanvaLead Magnet Builder$120 / yr✅6SeedProdLead Magnet Promoter $39.50 / yr❌7Fixed ContactE-mail Advertising and marketing Instrument$12 / month❌8BrevoE-mail Advertising and marketing Instrument$25 / month ✅

1. Beacon (Lead Magnet Creator)

Beacon is a strong lead magnet creator that helps companies and entrepreneurs create high-converting lead magnets. With Beacon, you may simply make ebooks, whitepapers, checklists, e-mail templates, and extra with none design or coding expertise.

We examined Beacon for this text. From our expertise, it’s by far one of the best lead magnet builder we’ve ever labored with.

Beacon contains a user-friendly interface that makes it straightforward to create lead magnets, even for newbies. You don’t want any design or coding expertise to get began.

It presents a variety of professionally designed templates which you can customise to create your personal distinctive lead magnets.

Its drag-and-drop editor means that you can simply add and prepare parts in your lead magnet. With just some clicks, you may add textual content, pictures, movies, and extra.

Execs of Utilizing Beacon:

Lead seize varieties: Except for lead magnets, Beacon additionally helps you to construct lead seize varieties which you can embed in your web site to gather leads.

Integration with common e-mail advertising platforms: It seamlessly integrates with all main e-mail advertising platforms, so you may simply add new subscribers to your e-mail checklist.

Content material blocks: Beacon offers a library of pre-made content material blocks, equivalent to calls-to-action, opt-in varieties, and social share buttons. These not solely enable you to construct a lead magnet but additionally develop your e-mail checklist.

Crew collaboration: It permits a number of workforce members to collaborate on creating lead magnets. This characteristic is especially helpful for groups working remotely or on totally different schedules.

Cons of Utilizing Beacon:

Restricted free plan: Whereas Beacon presents a free plan, you’ll need to improve to obtain a lead magnet you’ve constructed. Nevertheless, you may embed a lead magnet kind in your web site and gather emails with the free plan.

No A/B testing: Beacon doesn’t supply A/B testing, which might be useful for optimizing your lead magnet varieties.

Why We Advocate Beacon: Beacon is one of the best guess if you’re trying to construct gorgeous lead magnets that convert with out hiring a designer. It even helps you to create a library of gated content material inside a minute!

Pricing: Beacon presents a free model, which is finest for brand new companies and hobbyists. The premium model begins at $19 per thirty days.

2. OptinMonster (Lead Magnet Type Builder)

OptinMonster is one of the best lead generator device that comes with pre-designed kind templates that can assist you create a excessive changing lead magnet kind.

We really apply it to WPBeginner to create high-converting popups, a sticky floating bar, and lots of different forms of campaigns to develop our e-mail checklist.

For extra particulars, study the right way to do lead era in WordPress like a professional.

Making a Lead Magnet Type

To create a high-converting optin bribe kind, merely join OptinMonster, select a lead magnet template that you simply like, after which customise it to match your branding.

When you’ve chosen a template, you may add your lead magnet picture to the shape.

Then, ensure you combine your e-mail advertising service with OptinMonster. That approach, as quickly as somebody subscribes to your checklist, you may ship the lead magnet to their e-mail whereas additionally rising your checklist.

Execs of OptinMonster:

Tremendous straightforward to construct a kind: With the drag and drop builder, you may create a high-converting lead magnet kind in minutes.

By no means construct a kind from scratch: OptinMonster presents a wide range of pre-built lead magnet templates, so that you don’t have to start out a marketing campaign from scratch.

Web page-level concentrating on: You possibly can goal particular pages or posts together with your kind to extend conversions.

Different superior concentrating on: OptinMonster additionally has a number of superior concentrating on options, like exit intent, onsite retargeting, A/B testing, and extra.

Cons of OptinMonster:

No free plan: Whereas OptinMonster doesn’t promote a free plan, when you set up its free WordPress plugin, then you will get a free plan.

SaaS device: Because it’s a SaaS plugin, you’ll need to log in to OptinMonster to construct a kind. Nevertheless, not like different popup plugins, it doesn’t decelerate your web site because it doesn’t devour a lot of your server assets.

Why We Advocate OptinMonster: OptinMonster is by far one of the best lead magnet kind device out there available on the market. We apply it to WPBeginner to spice up our lead era progress.

Pricing: OptinMonster begins at $9/month when billed yearly. To get superior options like Exit Intent expertise and Sure/No varieties, you want the Professional plan, which begins at $29/month.

You possibly can learn our OptinMonster overview for extra particulars.

3. WPForms (Freemium WordPress Type Builder)

WPForms is probably the most user-friendly WordPress kind builder plugin that means that you can create high-converting lead magnet varieties with ease. It’s out there in each a free and premium model, with the free model providing a variety of options that can assist you get began.

In contrast to most free WordPress kind plugins, WPForms presents native integration with an e-mail advertising service: Fixed Contact. Meaning with out paying a dime, you may create a lead magnet kind in WordPress and begin rising your e-mail checklist instantly.

We use WPForms on WPBeginner for various functions, together with contact varieties, lead era, and extra. Primarily based on our expertise, we imagine it’s probably the most beginner-friendly WordPress kind builder.

The premium model of WPForms comes with a number of extra options:

Integrations: Combine your varieties with common e-mail advertising companies like AWeber, GetResponse, Mailchimp, and extra.

Pre-built kind templates: WPForms comes with a library of 1800+ pre-built kind templates to select from. This will prevent effort and time when creating your personal varieties.

Drag-and-drop kind builder: The drag-and-drop kind builder makes it straightforward to create varieties with none coding information. Merely drag and drop the fields you want onto the shape builder to launch your varieties instantly.

Cellular-responsive varieties: WPForms varieties are mobile-responsive, so they may look nice on any system.

Spam safety: WPForms contains built-in spam safety to maintain your varieties secure from spam submissions.

Execs of Utilizing WPForms:

Newbie-friendly: WPForms is designed to be straightforward to make use of, even for newbies who don’t have any coding expertise.

Straightforward peasy: Its drag-and-drop interface and its assortment of pre-built kind templates make it straightforward to construct and launch a WordPress kind.

Full WordPress kind resolution: Whether or not you need to combine cost processors together with your varieties or construct different forms of varieties, like registration and even login varieties, WPForms is one of the best guess.

Nice help: WPForms has a devoted help workforce that’s out there that can assist you with any points it’s possible you’ll encounter.

Cons of Utilizing WPForms:

Solely Fixed Contact with the free model: The free model solely helps the Fixed Contact integration. For integration with different e-mail advertising companies, like Mailchimp or AWeber, you’ll have to make use of the paid model.

No concentrating on options: WPForms is a good possibility for creating easy lead era varieties, however it doesn’t supply any concentrating on options. Meaning you’ll need to embed the varieties by way of WordPress blocks to show them.

Why We Advocate WPForms: In the event you’re on the lookout for a lead era kind builder plugin, then WPForms is the suitable match. It even means that you can create a number of forms of varieties, like cost varieties, registration varieties, survey varieties, and extra.

Pricing: WPForms pricing begins at $49.50/yr. There’s additionally a free model of the plugin, which has restricted options.

Learn our WPForms overview for extra particulars.

4. Thrive Leads (WordPress Plugin to Construct Types)

Thrive Leads is one other common lead era device that means that you can create high-converting optin varieties and lead magnet campaigns.

Though it comes with restricted functionalities in comparison with OptinMonster, it’s constructed particularly for WordPress customers. However, OptinMonster is a standalone device that helps non-WordPress websites as effectively.

We use Thrive Leads on a few of our accomplice manufacturers, and it’s helped us develop our leads exponentially.

Thrive Leads comes with tons of lead era kind templates, together with a lead magnet optin kind. Simply select a kind of templates, and you’ll rapidly design an optin freebie kind that helps you skyrocket your e-mail checklist.

Thrive Leads helps you to simply combine the varieties together with your e-mail advertising software program, equivalent to Fixed Contact, Brevo, AWeber, and extra.

Execs of Utilizing Thrive Leads:

Drag-and-drop interface: Thrive Leads options a simple drag-and-drop interface, permitting you to create and customise opt-in varieties with none coding information.

Number of opt-in kind sorts: Thrive Leads presents a variety of opt-in kind sorts, together with lightbox popups, slide-ins, content material lockers, and extra. This lets you select the kind of kind that most closely fits your wants and web site design.

Cellular-responsive: All Thrive Leads opt-in varieties are mobile-responsive, that means they appear nice and performance correctly on all gadgets.

WordPress plugin: You don’t need to log into the Thrive Themes web site to create a marketing campaign. Campaigns might be arrange proper inside your WordPress dashboard.

Buy as a bundle: In the event you’re on the lookout for a whole conversion optimization toolkit, then you should buy the Thrive Themes suite as a bundle for big financial savings.

Cons of Thrive Leads:

No free model: Thrive Leads is a premium plugin, and doesn’t supply a free model.

Restricted concentrating on options: Though it has many options, they’re restricted in comparison with instruments like OptinMonster.

Why We Advocate Thrive Leads: Thrive Leads is your best option if you’re on the lookout for a lead kind resolution constructed for WordPress websites. It additionally presents a 30-day money-back assure.

Worth: Thrive Leads prices $99/yr. It’s additionally out there to buy as a part of the Thrive Suite, which has a number of built-in plugins at one nice worth: $299/yr.

Learn our Thrive Suite overview for extra particulars.

5. Canva (But One other Lead Magnet Builder)

Canva is a free on-line graphic design platform that means that you can create professional-looking designs, together with a lead magnet design, with none design expertise.

As we examined Canva, one of many options that stood out was its big selection of templates and instruments. These templates make it tremendous straightforward to create gorgeous visuals.

Canva could be a worthwhile device for creating visually interesting and informative lead magnets. You should use it to create numerous forms of lead magnets, together with ebooks, whitepapers, infographics, checklists, templates, and extra.

Execs of Utilizing Canva:

Create eye-catching designs: Canva’s drag-and-drop interface makes it straightforward to create lovely designs on your optin bribes. You possibly can select from a library of templates or begin from scratch and simply add your personal pictures, textual content, and branding.

Use high-quality pictures: You possibly can simply discover high-quality pictures from their library. You can too add your personal pictures or use royalty-free pictures from the net.

Share your lead magnets simply: Canva makes it straightforward to share your lead magnets together with your viewers. You possibly can obtain them as PDFs or pictures, or share them instantly on social media or by way of e-mail.

Cons of Utilizing Canva:

Studying curve: Whereas Canva is user-friendly, mastering the platform’s options has a studying curve.

Could be sluggish: Canva might be sluggish to load and use, particularly when working with complicated designs or massive recordsdata.

Not all options are free: Whereas Canva presents a beneficiant free plan, some options are solely out there to paid subscribers.

Restricted design choices: Some customers might discover the design choices to be restricted in comparison with skilled design software program like Photoshop.

Why We Advocate Canva: In the event you’re on the lookout for a free platform that allows you to design a lead magnet, then Canva is the suitable alternative.

Pricing: The fundamental options are free to make use of. You may get premium entry for $120/yr for one individual.

6. SeedProd (Touchdown Web page Instrument for Lead Magnet Campaigns)

SeedProd is a strong WordPress touchdown web page builder that helps you create high-converting touchdown pages to advertise your lead magnet campaigns. It comes with a library of 300+ pre-built touchdown web page templates, together with templates for lead magnets.

After selecting a template, you may customise your touchdown pages to match your model by altering the colours, fonts, and structure.

We use SeedProd on lots of our websites to create excessive changing touchdown pages. We’ve additionally used it construct a whole web site from the bottom up.

From our expertise, one factor that makes SeedProd stand out is its assortment of web site kits and templates for touchdown pages, gross sales pages, and extra.

Execs of Utilizing SeedProd:

Drag-and-drop interface: SeedProd options a simple drag-and-drop builder, permitting you to create and customise touchdown pages with none coding information.

Number of touchdown web page templates: SeedProd presents a variety of touchdown web page templates, together with templates for lead era, gross sales, and thanks pages. This lets you select the template that most closely fits your lead era marketing campaign.

Cellular-responsive: All SeedProd touchdown pages are mobile-responsive, that means they appear nice and performance correctly on all gadgets.

Integration with common e-mail advertising platforms: SeedProd integrates with all main e-mail advertising platforms, together with Fixed Contact, MailChimp, AWeber, and so forth. This makes it straightforward so as to add new subscribers to your e-mail checklist.

Cons of Utilizing SeedProd:

Restricted options within the free model: The free SeedProd plugin comes with a restricted variety of options.

Requires a Professional plan to construct themes: Their flagship WordPress theme builder, full web site builder, and theme kits are solely out there with Professional or increased plan.

Why we Advocate SeedProd: SeedProd is the best choice for rising your leads by constructing gorgeous touchdown pages that convert.

Pricing: Ranging from $39.50 for a single web site license. There’s additionally a free model with restricted options.

For extra particulars, see our full SeedProd overview.

7. Fixed Contact (E-mail E-newsletter Instrument)

To construct an e-mail checklist together with your lead magnet marketing campaign, you’ll need to make use of an e-mail advertising service. Fixed Contact is a number one e-mail advertising platform that comes with all of the important options to develop an e-mail checklist with a lead magnet.

Whereas we use Drip on most of our web sites, we imagine Fixed Contact is your best option for small companies that want inexpensive e-mail advertising plans.

Throughout our testing, we discovered that it helps you to create professional-looking emails rapidly and simply.

It offers a variety {of professional} e-mail templates which you can customise to match your model.

Plus, you’ll get a variety of automation options, equivalent to autoresponders and drip campaigns, that can assist you save time and streamline your e-mail advertising efforts.

Execs of Utilizing Fixed Contact:

Drag-and-drop e-mail editor: The drag-and-drop e-mail editor makes it straightforward to create professional-looking emails with none HTML information.

Inexpensive pricing: Fixed Contact presents a wide range of pricing plans to suit your price range.

Touchdown pages: Fixed Contact means that you can create touchdown pages to seize leads and develop your e-mail checklist.

Record segmentation: Fixed Contact means that you can phase your e-mail checklist so you may ship focused emails to your subscribers.

Cons of Utilizing Fixed Contact:

No free plan: It doesn’t supply a free perpetually plan.

Costly: The pricing can get costly as you develop your e-mail checklist.

Why We Advocate Fixed Contact: Fixed Contact is one of the best e-mail advertising service that provides inexpensive pricing plans for small companies.

Pricing: Fixed Contact has a 60-day free trial (no bank card required). After that, their pricing begins as little as $12 /month.

WPBeginner customers can use our Fixed Contact coupon code to get an extra 20% off.

8. Brevo (Freemium E-mail E-newsletter Instrument)

Brevo is a beginner-friendly e-mail advertising platform. It’s designed to make it straightforward for small firms and entrepreneurs to construct e-mail lists and develop their companies.

We like Brevo’s interface, which is designed to be easy and straightforward to make use of, even for individuals who don’t have any expertise with e-mail advertising. You possibly can create lovely emails, construct touchdown pages, and automate your e-mail campaigns with just some clicks.

When you construct your lead magnet, you may create an optin kind with Brevo and begin gathering e-mail addresses by embedding the shape in your web site.

With Brevo, you may simply arrange a set off e-mail that sends the lead magnet to your customers’ e-mail addresses as quickly as they join your publication.

Execs of Utilizing Brevo:

Free plan: In contrast to Fixed Contact, Brevo presents a free perpetually plan. No bank card data is required to enroll.

Inexpensive: Brevo presents inexpensive plans, particularly when in comparison with different comparable e-mail advertising instruments.

SMS and WhatsApp advertising: Except for e-mail advertising, Brevo additionally helps you to join together with your contacts by way of SMS and WhatsApp advertising.

Nice buyer help: Brevo has a devoted buyer help workforce that’s out there that can assist you with any questions or issues you might have.

Cons of Utilizing Brevo:

Not complete: Brevo isn’t as complete as different feature-rich e-mail advertising companies.

Restricted free plan: Its free plan solely means that you can ship a restricted variety of emails and contacts.

Why We Advocate Brevo: In the event you’re on the lookout for a dependable e-mail advertising service that comes with a free plan, then Brevo is your best option.

Pricing: Brevo presents a totally free e-mail advertising plan with limitless contacts. Their free plan helps you to ship as much as 300 emails per day, however all of your emails may have their branding.

Their paid plans begin from $25 per thirty days for Starter. You can too embrace SMS in your account, however the pricing will range primarily based in your sending necessities.

What Are the Greatest Lead Magnet Instruments?

If you wish to construct a surprising lead magnet, then we advocate utilizing Beacon. It helps you to design ebooks, checklists, e-mail templates, whitepapers, and extra with none design expertise.

Alternatively, to create high-converting lead magnet varieties, OptinMonster is your finest guess. It means that you can design popups, sticky footer bars, and different campaigns.

You possibly can then join your lead magnet campaigns with a strong e-mail advertising device like Fixed Contact.

We hope this text helped you discover one of the best WordPress lead magnet plugins on your web site. You may additionally need to study the right way to develop your e-mail checklist sooner or the way forward for popup advertising.

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The submit 8 Greatest Lead Magnet Instruments to Skyrocket Conversions (In contrast) first appeared on WPBeginner.