Are you on the lookout for the most effective 404 error web page design examples?
The proper 404 web page will preserve guests in your web site for longer and encourage them to transform. By creating a fascinating, useful, and entertaining 404 web page, you may give guests a fantastic expertise, even after they see an error.
On this article, we’re sharing a number of the finest 404 error web page designs.
Why You Must Optimize Your 404 Design
A 404 error occurs when the server can’t attain the web page somebody is making an attempt to go to. As an alternative of exhibiting them a clean display, the server shows a 404 web page as an alternative.
Most WordPress themes include a fundamental 404 template, however these designs are normally fundamental and easy.
In addition they received’t present any content material out of your web site, comparable to standard posts that the customer could need to learn, or your web site’s navigation menu.
For those who present guests a boring, unhelpful 404 web page then they’re extra more likely to go away your WordPress web site, which is able to improve your bounce price and damage your WordPress web optimization.
With that in thoughts, it’s sensible to create a customized 404 web page that has your individual branding and content material. You may also assist guests discover what they’re on the lookout for by including search bars, menus, hyperlinks, and different useful content material.
The simplest solution to create a customized 404 design is through the use of the SeedProd plugin. It’s the preferred drag and drop touchdown web page builder, so you possibly can create a customized 404 web page with out writing any code.
SeedProd additionally has a lot of professionally-designed 404 templates that can assist you create a gorgeous error web page, quick.
When you’ve put in SeedProd, it’s a good suggestion to show to your rivals for inspiration. With that in thoughts, we’ve collected the most effective 404 error web page designs so that you can take a look at.
1. DFY
Many web sites use countdown timers to create a way of urgency and get extra conversions utilizing FOMO. Nevertheless, DFY had made the bizarre determination so as to add a countdown timer to their 404 web page.
This timer counts down the seconds till the customer is robotically redirected to the homepage. By making a time restrict, DFY instantly makes their 404 web page extra partaking and pushes guests to decide earlier than time runs out. It’s additionally an uncommon design alternative, so it’s assured to seize the customer’s consideration.
The 404 web page’s messaging provides to this sense of urgency, making this a really dramatic and compelling web page design.
For extra details about utilizing deadlines in your web site, please see our information on how one can add a timer widget in WordPress.
2. OptinMonster
OptinMonster is likely one of the finest e mail seize plugins for WordPress utilized by over 1.2 million web sites. It has every thing it is advisable to flip guests into subscribers and prospects.
Unsurprisingly, OptinMonster makes use of their 404 web page as a lead technology instrument with an attention-grabbing animation and clear name to motion.
Even higher, their pitch pertains to the customer’s state of affairs.
When somebody lands on a 404 web page, there’s an enormous likelihood they’ll quit and abandon your web site, since they’ll’t discover what they’re on the lookout for.
OptinMonster’s pitch performs into this, by asking: ‘Do you know that over 70% of tourists who abandon your web site won’t ever return?’
For the reason that customer is already enthusiastic about web site abandonment, they’re extra more likely to act on this statistic. The decision to motion then affords guests a free e book that guarantees to transform abandoning web site guests into subscribers.
Clicking on the ‘Obtain Now’ button opens a popup the place the individual can sort of their e mail tackle and get their free obtain.
As we will see, OptinMonster makes use of the 404 error to their benefit by making a pitch that feels very related and well timed.
If you wish to use your individual 404 web page for lead technology, then you possibly can gather e mail addresses utilizing SeedProd’s Giveaway, Contact Kind, and Optin Kind blocks.
3. Kualo
Many web sites use gamification to construct buyer loyalty and preserve individuals coming again to their web site.
Kualo have taken this one step additional and gamified their 404 web page.
As an alternative of serving to guests discover their means again to the primary Kualo web site, the 404 web page challenges them to an area invaders sport.
This turns a irritating error message right into a enjoyable shock.
Even higher, while you run out of lives Kualo provides you an incentive to hold on taking part in.
The popup affords gamers a reduction on internet hosting in the event that they handle to attain over 1000 factors. This can be a excellent instance of a 404 web page that retains guests in your web site for longer, and provides worth to the consumer expertise.
4. TripAdvisor
TripAdvisor’s 404 web page is enjoyable and useful, and opens with a joke that’s particular to the journey business.
When somebody lands in your 404 web page, they might be annoyed with their expertise. Humor might be a good way to re-engage these individuals.
Even higher, the jokes all the time tie into the TripAdvisor model.
Branding is likely one of the main advantages of changing the usual WordPress 404 web page with a customized design, and TripAdvisor’s web page reveals that branding isn’t simply customized logos and pictures. The phrases in your 404 web page are simply as essential because the graphics.
The 404 web page additionally highlights all the main areas of the TripAdvisor web site, which helps guests discover what they’re on the lookout for.
Since navigation is so essential, we advocate taking a look at SeedProd’s Nav Menu block because it permits you to construct all types of menus immediately contained in the web page editor.
5. Brett Terpstra
At first look, Brett Terpstra’s 404 web page could look fundamental however the true energy lies in its checklist of advised posts.
Brett Terpstra’s 404 web page reveals an inventory of posts containing key phrases associated to the hyperlink the customer was making an attempt to entry after they obtained the 404 error.
It’s a easy trick that provides rather a lot to the customer expertise.
Customized content material could make your web site extra helpful, partaking, and interesting so it is smart to increase this to your 404 web page.
To study extra about focused content material, please see our information on how one can present customized content material to completely different customers in WordPress.
6. Fixed Contact
Fixed Contact is one other 404 web page that makes use of humor to win over annoyed guests. The e-mail service supplier makes use of casual language to attraction to their target market, whereas additionally giving guests a simple route again to the homepage.
For those who scroll down the web page, then you definitely’ll discover hyperlinks to another essential areas of the Fixed Contact web site.
Nevertheless, what we actually like is the brief hover animation that performs each time you progress the mouse over one of many blue blocks.
Animation could make a web page extra partaking, and the a number of hover animations creates a storytelling factor because the customer strikes across the 404 web page.
There are just a few alternative ways to animate your 404 web page, together with highlighting and rotating your textual content utilizing the SeedProd Animated Headline block. For extra data, please see our information on how one can add CSS animations in WordPress.
7. IMDB
Most individuals will encounter your 404 web page when on the lookout for one thing else fully. For the reason that 404 error is surprising, it’s essential to reassure guests that they’re nonetheless in your web site by sustaining model familiarity.
IMDB do that in a really delicate and light-hearted means, by exhibiting a well-known quote from a film or TV present.
In addition they embody a hyperlink to study extra concerning the TV present or film that they’re quoting.
On this means, IMDB’s 404 web page reinforces their model whereas additionally giving guests a enjoyable solution to discover their content material.
Displaying random quotes in your 404 web page might be enjoyable and interesting. Nevertheless, it’s nonetheless a good suggestion to supply hyperlinks to your web site’s most essential content material, simply in case the customer isn’t within the hyperlink that you just’ve chosen at random.
IMDB reveals this doesn’t need to be sophisticated, by together with a hyperlink to their homepage.
8. Steve Madden
Steve Madden tries to show an error message into gross sales by exhibiting their finest promoting merchandise on the 404 web page.
Even higher, they’ve added filters so prospects can browse the completely different merchandise immediately from the 404 web page.
For those who run an on-line retailer, then you possibly can simply show your hottest merchandise, merchandise which are on sale, your latest merchandise, and extra. Merely add the ‘Finest Promoting Merchandise’ block to your 404 web page and SeedProd will discover these merchandise after which add them to your 404 web page robotically.
When designing your individual 404 web page, it’s a good suggestion to make use of the identical header and footer as the remainder of your web site. It will reinforce your branding and cease guests from questioning whether or not they’re in the correct place.
That is precisely what we see with Steve Madden’s 404 web page, however we significantly like how a lot content material they handle to suit into these two small areas.
The header and footer helps guests leap straight to any a part of the Steve Madden retailer, and even third-party websites comparable to the corporate’s Twitter and Fb web page.
They even present entry to interactive areas, together with a sensible product search bar.
9. Residence Remedy
This 404 design from Residence Remedy instantly catches the customer’s consideration with an enormous hero picture.
Residence Remedy additionally makes use of this area to bolster their model identification, by exhibiting a classy picture of a kitchen together with a joke about washi tape.
If you wish to add a hero picture to your design, then SeedProd has a lot of ready-made hero sections. These are collections of pictures, name to actions, and even easy lead assortment kinds which you can add to your 404 design with a click on of a button.
There’s even a bit that will look proper at residence on the Residence Remedy web site.
10. Screaming Frog
Just like a number of the different 404 pages on this checklist, Screaming Frog makes use of humor to try to interact with guests.
Nevertheless, not like the opposite companies on this checklist, Screaming Frog creates a instrument that helps web site house owners discover and repair damaged hyperlinks. Their 404 web page wastes no time stating the irony of the Screaming Frog web site having a damaged URL.
By poking enjoyable at themselves, Screaming Frog delivers a memorable 404 web page that doesn’t take itself too critically.
The animated background additionally helps this 404 design stand out from the group.
Movies and animations are a good way to make your 404 web page extra partaking. Nevertheless, they’ll add to the 404 web page’s loading instances so we advocate following our tricks to pace up WordPress efficiency, significantly for those who’re utilizing a lot of massive or high-resolution movies in your 404 design.
11. MonsterInsights
MonsterInsights is the most effective WordPress plugin for Google Analytics. It permits you to simply set up Google analytics in WordPress and reveals useful studies within the WordPress dashboard.
The MonsterInsights is an effective instance of a branded web page. As quickly as guests arrive on this web page, they’ll see a singular graphic primarily based on the MonsterInsights brand.
This can be a enjoyable solution to let guests know that they’re nonetheless on the MonsterInsights web site, even when they’ve adopted a damaged hyperlink.
This web page additionally explains what a 404 error is and suggests some issues the customer can do to repair the error. Serving to individuals clear up the 404 error themselves can enhance the customer expertise, so it’s a good suggestion to incorporate this data by yourself 404 web page.
Even for those who encourage guests to repair the issue themselves, it’s nonetheless essential to incorporate hyperlinks to your web site’s most essential content material. The MonsterInsights 404 web page provides individuals just a few choices by together with hyperlinks to the help web page, the MonsterInsights documentation, and the pricing web page.
12. MAD
MAD has created a easy however extremely interactive web page through the use of toggles to create a 404 error message. You’ll be able to take away this message by turning all of the toggles off, and even create your individual message by activating the toggles.
It’s a really easy however fulfilling expertise that’s designed to get a lot of interplay from guests. It’s additionally a really distinctive 404 web page that guests will bear in mind, and even perhaps share with different individuals.
This hanging design proves which you can construct a memorable and entertaining 404 web page from a easy thought.
13. Southwest
Southwest’s 404 web page tries to assist guests get again on observe by explaining what a 404 is and why they might be seeing the error. They even recommend some potential fixes, which may be useful in case your target market isn’t very aware of 404 errors.
The place this design actually stands out is the sheer variety of hyperlinks it manages to show and the way neatly these URLs are organized.
For those who scroll to the underside of the display, then you definitely’ll discover social media hyperlinks, contact data, a hyperlink to hitch their e mail checklist, and dozens of different hyperlinks all organized in clear and user-friendly classes.
The Southwest 404 web page is a good instance of how a lot data you possibly can pack right into a web page with out overwhelming the customer.
Right here, the correct format is essential and Southwest does a fantastic job of utilizing classes, lists, and completely different sections to create a 404 web page that’s information-packed however nonetheless simple to learn.
We hope this text has helped you discover the most effective 404 error web page design examples. You might also need to take a look at our information on the finest WordPress web page builder plugins and our comparability of finest e mail advertising and marketing companies to show potential leads into paying prospects.
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The put up 13 Finest WordPress 404 Error Web page Design Examples first appeared on WPBeginner.
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