This week Zillow launched what’s quickly to be one of many largest implementations of WordPress on the internet. The Zillow weblog already runs on WordPress and they’ll now offer easy-to-use, WordPress-powered web sites for actual property brokers.
The cornerstone options of the brand new Premier Agent Web sites embrace a free area title, placing designs, and built-in IDX MLS search. The websites are provided at simply $10/month and marketed in the direction of busy actual property brokers who’ve little time left over within the day to keep up a stable net presence as a base for buyer relationships. It is a good transfer on Zillow’s half, as these inexpensive web sites are a product that may attraction to tens of hundreds of brokers. Present Zillow Premier Agent subscribers will obtain an internet site totally free.
Premier Agent Web sites characteristic:
MLS property search by means of IDX
Capability to show video
Capability so as to add customized pages and menus with dropdowns
19 widgets and seven widget-ready areas to place them in, together with mortgage calculator, evaluations, search by affordability, and extra
Dwelling web page slideshow for branding and/or featured listings
Optimized for search engine optimisation
Built-in with the Zillow CRM
At present, you possibly can’t add any customized plugins as that will be a safety nightmare and most brokers don’t need to find out about utilizing them anyway. Nonetheless, the Zillow staff is taking requests for added options and can greater than seemingly implement those who have the strongest mass attraction. Although the websites aren’t as customizable as internet hosting your individual WordPress web site, an enormous promoting level is that you simply personal your individual information and might export it at any time.
Zillow’s transfer so as to add WordPress-powered websites is one other nice instance of an organization utilizing WordPress infrastructure to offer enterprise-class enterprise websites and providers. Zillow had 32 million distinctive customers visiting their web sites and cellular purposes in April 2012 and this huge WordPress-powered community is sure to extend that quantity. The usage of open-source software program is certainly on the rise and WordPress publishing built-in with Zillow’s powerhouse actual property market looks like a recipe for fulfillment.