What’s one factor we are able to do to make our web site higher? Possibly nothing in any respect!
Our web sites hold getting larger and larger! When now we have a workforce with so many thrilling concepts and such attention-grabbing expertise, it may be straightforward to get swept up and never as straightforward to prioritize all these concepts.
Nonetheless, there are solely so many hours in a day, solely so many sources, and solely a lot our guests need in an interface with out their focus being misplaced. How can we steadiness all of it?
There are a lot of prioritization instruments on the market. Lately, my favourite has been to ask your self (and/or your workforce) when deciding so as to add one thing new to your web site: What occurs if I don’t do that proper now?
After we add new issues to our web site, generally we bounce proper into the weeds and talk about:
KPIs/OKRs: What sort of return will this characteristic have?Efficiency: Will this new code assist or harm our efficiency metrics?Accessibility: Will all of our clients be capable to make the most of this new characteristic?Upkeep: Do now we have the sources to take care of this new element?Consumer Expertise: How will this have an effect on our guests?
Conversations round these components may be mandatory, however overwhelming generally. Earlier than we even dig too deep into any of those areas, first asking what occurs if we don’t do it, may also help us actually decide the precedence and necessity of the duty.
Let’s say we brainstorm 3 ways to enhance our modals:
Instance 1: Lazy load our modal content material
What occurs if we don’t take away our modals from the preliminary web page load proper now? Our guests are downloading content material they won’t ever request, even perhaps blocking different essential content material. We must always add this to our priorities and examine paths ahead.
Instance 2: Add an animation on modal shut
What occurs if we don’t add this animation proper now? The shut expertise may be a bit jarring for our clients with out an animation, however perhaps not? Will it change conversion? Will it make our readers not come again to our web site? Most likely not. Let’s hold our precedence hats on and transfer this to our non-urgent/non-important column and revisit sometime if now we have the bandwidth.
Instance 3: Our shut buttons are lacking aria-labels and we don’t retain keyboard focus inside the modal.
What occurs if we don’t deal with this proper now? Um, what are you doing right here? Cease studying this text and go do it!
There are a lot of methods to plan your web site roadmap and enhance our present experiences. This is only one query to ask upfront to assist drive discussions round priorities and focus.
Bonus: Audit your web site and ask: what occurs if we don’t hold this element? Does this SVG animation actually spark pleasure? (That’s a entice… in fact, it does!)
That is certainly not an invite to say “no” to each ask that is available in. If we didn’t iterate and take a look at new issues, our web sites would develop stale, sluggish, and outdated. However it’s one other approach to open communication along with your workforce (or your internal monologue) and discover the affect of latest code in your lovely, quick, accessible web site.
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