Do you want to learn how to prevent invalid AdSense clicks in WordPress?
Invalid AdSense clicks are the result of clicks and impressions that are typically generated by bots or spammers. High number of invalid clicks can get your AdSense account suspended.
In this article, we’ll show you how to prevent invalid AdSense clicks in WordPress, so you can keep your account in good standing.
What are Invalid Adsense Clicks?
Invalid AdSense clicks are any clicks to your ads that occur from invalid traffic.
What does Google consider invalid traffic?
Clicks or impressions from website owners clicking their ads
Repeated ad clicks or impressions from one or more users
Website owners who are manipulating users to accidentally click their ads
Automated tools like bots and robots to manipulate impressions and clicks
If you’re getting real people viewing and clicking your ads, then you’re fine.
But, sometimes, you’ll have traffic coming to your website from low-quality sources. One form of this is bot traffic that clicks on display ads.
Does Google AdSense Detect Invalid Clicks?
Yes, Google has a very sophisticated platform that will automatically detect all invalid clicks.
Usually, Google will not take action against accounts unless high levels of invalid traffic and clicks have occurred.
Having small amounts of bot and crawler traffic, double ad clicks, and other errors are common, so they tend to ignore it.
However, Google will automatically adjust your account earnings to take out bot traffic and fake clicks. These adjustments happen both in real-time and at the end of the month.
The best way to avoid an account penalty is to stop invalid traffic from reaching your site in the first place. You can report invalid clicks to the Google Adsense team, but this doesn’t free your account from the responsibility.
How to Protect AdSense from Invalid Clicks in WordPress
Once you’ve set up the plugin, you can view your Google Analytics reports within your WordPress dashboard. Simply go to Insights » Reports to get a quick overview of your traffic.
You can compare your Google Analytics and Google AdSense data to see if any traffic sources are the cause of invalid clicks.
Maybe you’ve found that a single low-quality referring website is sending spam traffic your way?
Or, when you post in a certain Facebook group, the traffic back to your website is mostly bot traffic?
Avoid Accidental Visitor Clicks in WordPress
You could be getting invalid clicks from your visitors accidentally clicking on ads.
Suppose your ads are too similar to the rest of your content, or your ads are in positions that make your site hard to use. In that case, your visitors could be clicking on your ads by mistake.
For example, if you have an ad directly below a drop-down menu, this could cause visitors to click that ad on accident.
Another common mistake is using ad units that look like your content and navigation links. If a user clicks the ad, thinking they’re navigating around your website, this could lead to accidental clicks.
Block Invalid Traffic Sources With a WordPress Plugin
If your ads are correctly set up, but you’re still getting a warning from Google, then you’ll want to block invalid traffic sources with a WordPress plugin.
To do this, we recommend using the AdSense Invalid Click Protector plugin. It’s highly customizable so that you can block traffic and users according to your needs.
With this plugin, you can block entire countries, set a maximum number of ad clicks per user, block visitors when they hit your ad limit, block IP addresses, and more.
The first thing you’ll need to do is install the AdSense Invalid Click Protector plugin. For more details on installing a plugin, see our step by step guide on how to install a WordPress plugin.
After the plugin is installed and activated, you’ll have a new navigation option in your WordPress dashboard called ‘AdSense Invalid Click Protector’.
Next, you’ll need to configure the plugin settings. To do this, navigate to Adsense Invalid Click Protector » General Settings.
On this screen, you’ll set the conditions for the kind of behavior and traffic you want to block.
We’re going to set the ‘Ad Click Limit’ to 2, so a visitor can only click on an ad twice before it stops displaying.
Next, we’ll set the ‘Click Counter Cookie Expiration Time’ to 5 hours. This means that after 5 hours, your ads will display again for that user.
After that, we’ll leave the ‘Visitor Ban Duration’ at the default 7 days. This will stop your ads from being shown to banned visitors for 7 days.
To block ads from showing for specific countries, set the ‘Do you want to block showing ads for some specific countries?’ checkbox to ‘Yes’. Or, leave as ‘No’ if you don’t want to block specific countries.
Then, enter the country code for the country you want to block.
Make sure to click ‘Save Changes’ before exiting the screen.
After you’ve set up your block settings, you’ll need to add the plugin code to your existing AdSense ad units.
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