Do you want to increase pageviews and reduce bounce rate in WordPress?
Users who stay on your site longer and view more pages are more likely to join your email list, leave a comment, make a purchase, follow you on social media, and more.
In this article, we’ll show you how to increase your pageviews and reduce bounce rates in WordPress using proven methods.
What is Bounce Rate?
Bounce rate is the percentage of visitors who land on your site and leave without continuing to a second page. A high bounce rate means that you couldn’t convince a visitor to stay on your page and take action.
A visitor can bounce from your site in a lot of ways.
Clicking the back button
Typing in a new URL
Closing the tab or window
The session times out (from hosting errors)
People leave websites all the time. It’s normal because that’s how people navigate the web. But, there is a difference between a good and bad bounce rate.
A good bounce rate means your visitors had a good user experience and found what they’re looking for on your site. A bad bounce rate means a lot of your visitors land on your site and leave quickly.
What is a Good Bounce Rate?
Good bounce rates will vary by your industry and the type of website that you have.
There are some general rules you can keep in mind when looking at your own data.
Over 80% is a very bad
Between 70 and 80% is poor
Between 50 to 70% is good
Between 30 to 50% is great
Under 20% is generally a tracking error
There are a lot of reasons your bounce rate could be high. Luckily, most of these reasons can be fixed.
Your site loads too slowly
Your visitors are having a hard time navigating your site
You have a poor design
There aren’t any clear calls-to-action
There’s a lot you can do to improve your bounce rates and increase the total number of pageviews your WordPress site receives.
Before you begin, you’ll need to know your existing bounce rate and average number of pageviews.
One reason your visitors are leaving after reading a post is you’re not showing them what to do next.
So, instead of sticking around to read more, they leave.
An easy way to remedy this is to add a ‘Related Posts’ or ‘Popular Posts’ section at the end of your post.
If a visitor reads to the bottom of an article, then you know they’re engaged and are enjoying your site. It’s time to encourage them to keep reading.
There are a lot of ways you can do this. We recommend using a WordPress popular posts addon from MonsterInsights. This lets you easily add popular posts to WordPress and gives you control over the layouts.
You can even use it to add inline trend posts within your blog content:
7. Make Your Content Readable
Most websites rely heavily on written content. If your content isn’t correctly formatted for the web, then this could be turning off your visitors.
There are a few key parts to making sure your content is easy to read.
First, make sure the text on your site is readable on all devices.
Popups can be a great way to grow your email list. But, they can negatively impact the user experience if they’re not used the right way.
You’ve probably been to a website where you were bombarded with popups. When all you were trying to do was read the content.
Instead of creating a poor experience you can create popups that’ll display as visitors are leaving your site.
You can either let them go or try to convert them into a subscriber.
The easiest way to do this is using OptinMonster. It’s the best lead generation software in the market used by over 1.2 million websites. We were able to use OptinMonster to grow our email list by 600%.
You can use the Exit-Intent® technology to display popups when visitors are thinking about leaving your site. There’s also advanced targeting features, so you can create and display popups that are highly relevant to your visitors.
However, since your goal is to reduce bounce rate and increase your pageviews, you should include helpful resources that link to other areas within your site.
We maximize our sidebar and direct our visitors to other popular resources on our site. As you scroll down the page, you’ll find images that link to detailed tutorials, a search bar, and useful WordPress guides.
Note, if your site doesn’t use a sidebar, then use the rest of the tips in this post to optimize your website.
12. Show WordPress Post Excerpts on Your Homepage
If your homepage contains your latest blog posts, then you can turn these into excerpts instead of entire posts. This helps your website in two ways.
First, it decreases the time it takes for your page to load. Second, it helps increase your pageviews by giving your visitors more options to find the right content.
Our homepage gives readers the chance to check out our 5 latest blog posts.
Our blog page lists 10 posts, along with post excerpts, and read more links.
You can add post excerpts to multiple locations across your WordPress site.
At Marketing Solution Australia we strive to deliverer elegant responsive websites for your business integrated with our personal SEO Optimization package to bring your pages on the first page of Google.