Once you enter a competitor URL, you’ll get a detailed breakdown of your competitor’s total traffic.
You’ll be able to see important website metrics like the volume of monthly traffic over time, traffic distribution by country, the keywords that bring them the most traffic, and more.
The Traffic Analytics tab gives you the number of unique visitors, total visits, average visit duration, number of pageviews, and the bounce rate the site receives.
This feature is like looking into your competitor’s Google Analytics account.
Another excellent feature called Bulk Traffic Analysis lets you analyze traffic levels for multiple competitors at once.
Depending on your pricing plan, you can compare up to 200 websites. This gives you a big picture view of your niche, the websites getting the most traffic, and any traffic opportunities you can act on.
You’ll also find detailed traffic analytics reports that give you information like which sites are sending the most referral traffic, which pages on their site are the most valuable, and which locations bring them the most traffic.
You can take advantage of the 14 day trial, or the limited free plan which gives you access to basic website data.
If you want full reports, then the premium plans start at $119.95 per month, which gives you full access to competitor traffic sources, rankings, social media, and more.
Ubersuggest is a free and premium tool from Neil Patel that offers a ton of useful website traffic data.
It’s straightforward to use and the interface is built for beginners. If you’ve never done keyword research or traffic analysis before, then this tool makes it incredibly simple.
The traffic analyzer feature gives you a detailed breakdown of your competitor’s traffic over time, the keywords bringing them the most traffic, and the most popular pages on the site.
All you have to do is enter the website URL you want to analyze and click ‘Search’.
The ‘Traffic Overview’ page gives you the total number of organic keywords the site ranks for, the organic monthly traffic, domain authority, and the total number of backlinks.
You can also dive deeper into each section of the traffic report. For example, you can expand the ‘Top Pages’ results to get a breakdown of each published page on the site and the estimated amount of traffic it brings in every month.
The results also give you the estimated number of backlinks, along with the number of Facebook and Pinterest shares. This data gives you a general overview of what you’ll have to do to outrank that page in the SERPs.
The free version of the tool gives you access to the last 3 months of data. Premium plans start at $29 per month, making it one of the cheapest tools on this list.
Serpstat offers a wide range of different SEO tools. What started as a simple keyword research tool has grown into an all-in-one website analysis tool.
Even though it’s packed with features, it’s still very easy to use. Just enter the URL and the tool will generate a traffic report.
There are traffic checking features along with backlink analysis, site auditing, and rank tracking tools.
The traffic analysis features give you all kinds of useful website data, including the organic and paid keywords that are driving traffic, the average number of visitors the site gets per month, and the pages that get the most traffic.
You’ll also find trend information, so you can see how the site’s rankings, traffic, and keywords are performing over time.
The free version of the tool gives you access to a portion of the total data that’s available for a domain name. Premium plans start at $69 per month and give you access to all of the data the tool provides.
Ahrefs is one of the most popular SEO tools in the market trusted by brands like Netflix, Uber, and Facebook. It helps you see how much traffic your competition is getting and why they’re ranking so high.
Ahrefs crawls more than 6 billion web pages every day, with more than 200 million websites in their index. It’s a lot of data, but this gives you actionable insights to help you outrank your competitors and get more traffic.
The interface is very simple and user friendly. Simply enter the website URL in the search field and the tool will pull all available website information.
The search overview report gives you an overview of the organic search traffic a site receives, the domain authority, biggest competitors, and much more.
You can filter the report to view the traffic stats for the year, last 30 days, or all time.
Even though there’s a ton of data present, it’s easy to filter and find the website metrics you’re looking for.
Keep in mind that the traffic data only shows organic search data and not other sources like social media.
There’s a 7 day trial for $7, after that plans start at $99 per month. Considering the amount of data you have access to, it’s surprisingly affordable.
You’ll be able to see your top performing posts, pages, landing pages, homepage traffic, and more. This helps you understand user behavior and makes it much easier to grow your WordPress blog.
Final Thoughts on How to Check Traffic on Your Website
There are all kinds of tools you can use to check your website traffic and competitor website traffic.
Checking competitor traffic will give you insights into your market and what you can do to get more traffic. While, monitoring your own website traffic will show you if your SEO, social media, and other traffic generation strategies are working.
The best way to check your own website traffic is with MonsterInsights. In a couple of clicks you can view your website traffic data directly in your WordPress dashboard.
If your goal is to do in-depth competitor research, and you want to check traffic on any website, then SEMRush is our top choice. Not only will it give you accurate traffic data, but it’s one of the best SEO tools in the market.
At Marketing Solution Australia we strive to deliverer elegant responsive websites for your business integrated with our personal SEO Optimization package to bring your pages on the first page of Google.