When a detailed buddy requested me to assist transfer their enterprise web site from HubSpot to WordPress, I noticed how many individuals wrestle with this transition. The primary concern? They didn’t wish to lose their hard-earned site visitors and leads throughout the transfer.
Since then, I’ve guided many web site homeowners by this precise migration course of. What I’ve discovered is that transferring from HubSpot to WordPress doesn’t should be difficult or dangerous – you simply have to comply with the correct steps in the correct order.
Let me present you precisely the best way to transfer your web site from HubSpot to WordPress whereas defending your content material, preserving your Web optimization rankings, and preserving your sanity intact.
Why Transfer Your Weblog From HubSpot to WordPress?
Most individuals begin utilizing HubSpot as a result of it’s a highly effective buyer relationship supervisor (CRM) with advertising automation.
They are typically actually pleased with it as a CRM, which doesn’t shock me, as I find it irresistible myself. I even suggest it! See my detailed HubSpot evaluation for extra info.
Nevertheless, what typically occurs is folks begin utilizing the default running a blog characteristic in HubSpot just because it’s handy. Then, they find yourself feeling restricted.
I’ve labored with shoppers who began running a blog on HubSpot and ultimately felt the identical method.
Now, I’ll be trustworthy. HubSpot’s content material administration system is beneficial for touchdown pages and built-in advertising campaigns. However for running a blog particularly? WordPress comes out on prime.
Simply making a easy design tweak or altering the format of a put up on HubSpot can really feel like navigating a maze.
WordPress, alternatively, is constructed for content material. It began as a running a blog platform and advanced right into a powerhouse.
So, if running a blog is a core a part of your technique, and also you’re feeling a bit constrained by HubSpot, then WordPress may be tremendous refreshing. You’ll get higher simplicity however extra flexibility, extra design management, and a complete lot extra choices to develop your weblog the best way you need.
Anxious you received’t get to maintain utilizing all of HubSpot’s different highly effective CRM options? The excellent news is that WordPress integrates seamlessly with the platform, in order that received’t be a problem.
What to Count on When Migrating From HubSpot to WordPress
With any important change, it’s useful to know what lies forward. Here’s a temporary roadmap of the journey we are going to take collectively:
- First, we’ll get ready. Think about it because the preparation part if you export your content material from HubSpot and arrange your new WordPress atmosphere.
- Then comes the precise migration. We’ll information you thru transferring your priceless weblog posts and essential pages, and all the pictures that make your weblog visually partaking.
- Subsequent, we’ll deal with sustaining your Web optimization. That is like ensuring your mail is correctly forwarded if you transfer. We’ll make it easier to arrange permalinks and redirects to keep away from damaged hyperlinks and preserve your search engine rankings.
- Lastly, we’ll cowl post-migration duties. Consider this as settling into your new WordPress residence. We’ll suggest some important plugins and studying assets that will help you get essentially the most from WordPress.
All that stated, you’re in all probability prepared to maneuver your web site from HubSpot to WordPress! Right here’s how you are able to do it step-by-step:
- Step 1. Export Your HubSpot Weblog Content material
- Step 2. Putting in and Setting Up WordPress
- Step 3. Setting Up WordPress Theme
- Step 4. Importing Your HubSpot Weblog Content material
- Step 5. Recreating HubSpot Touchdown Pages in WordPress
- Step 6. Importing Your HubSpot Photos to WordPress
- Step 7. Pointing Your Area Identify to Your New WordPress Web site
- Step 8. Setting Up Permalinks and Redirects
- Step 9. Add Your HubSpot CRM to WordPress
- Step 10. Set up Important WordPress Plugins
- Different: Get Skilled Assist to Migrate Your HubSpot Web site
- Bonus: Studying WordPress
I’ll stroll you thru your entire course of so that you’ll have the ability to comply with alongside even if you happen to’re a newbie. However, if you happen to change your thoughts at any time, you’ll be able to at all times leap to the choice possibility – which is getting assist from the professionals.
Step 1. Export Your HubSpot Weblog Content material
Earlier than you even take into consideration touching something in HubSpot, the very first thing you’ll have to do is export your important content material. Later on this tutorial, you’ll import this content material into WordPress.
It’s additionally clever to again up the hyperlink construction of your web site. I’ll present you the best way to do each.
Exporting Your HubSpot Weblog Content material
Crucial step in your WordPress migration is exporting your HubSpot weblog content material. Fortunately, HubSpot makes it fairly simple to export your weblog posts in a method you’ll be able to import into WordPress.
Merely go to your HubSpot account and discover your weblog content material at Content material » Weblog.
Now search for the ‘Export weblog posts’ possibility on the ‘Actions’ drop-down menu.
This feature will allow you to export your posts as a .CSV or Excel (XLS or XLSX) file. I personally like utilizing the .CSV possibility as a result of it may be simply imported into WordPress.
As soon as your weblog has been exported, you’ll obtain a hyperlink to the .CSV file in your e mail. You should have 90 days to obtain the file earlier than it expires.
Exporting your weblog posts like it is a nice place to begin as a result of you’ll be able to simply import them into your new WordPress web site.
Nevertheless, the export solely contains your weblog content material, and never different pages like touchdown pages or gross sales pages. Later on this article, I’ll present you the best way to recreate these pages manually.
Backing Up Your Hyperlink Construction
Backing up your weblog’s hyperlink construction is tremendous essential for Web optimization.
For this, you’ll want to assemble a listing of all the online addresses (URLs) out of your HubSpot weblog. That is essential as a result of we’ll use this record to create redirects. Redirects assist preserve the Web optimization advantages you’ve constructed up over time, even after transferring to WordPress.
For this, I like utilizing a browser extension referred to as Hyperlink Klipper, as a result of it’s tremendous useful. It’s additionally free and works with Chrome and appropriate browsers.
To get began, set up Hyperlink Klipper. Then, go to your HubSpot weblog homepage. Click on the Hyperlink Klipper icon in your browser toolbar and select ‘Extract All Hyperlinks.’
This may rapidly seize all of the hyperlinks on that web page and obtain them as a .CSV file. Once you open this file in Excel or Google Sheets, you will notice a listing of your weblog URLs.
Now, I like to recommend utilizing Hyperlink Klipper as a fast and straightforward approach to seize URLs. Nevertheless, it’s also possible to use an on-line sitemap generator like XML-Sitemaps.com. This software crawls your web site and creates a listing of URLs, which you’ll then export.
Sitemap mills can typically discover extra URLs than Hyperlink Klipper, as they crawl your total web site construction. XML-Sitemaps will generate the standard XML sitemaps, but additionally create a textual content file referred to as urllist.txt containing all of the URLs that you could simply use when creating redirects.
Together with your weblog content material, pages, and URLs exported, you’ve achieved an incredible job! You’ve a security web and a set of information that may be imported into WordPress.
Step 2. Putting in and Setting Up WordPress
You want internet hosting to run a WordPress web site. It’s non-negotiable because it offers your web site with the assets it must be on-line.
An excellent internet hosting supplier is sort of a dependable landlord – you need them to be reliable and maintain issues working easily.
Briefly, WordPress internet hosting is the place all of your WordPress content material and information will dwell. It’s what makes your weblog accessible to the world.
Now, you is perhaps pondering, ‘Can’t I simply set up WordPress on my present HubSpot internet hosting?’ Sadly, no. HubSpot is a closed platform. You’ll be able to’t set up WordPress on HubSpot.
So, you’ll have to get new internet hosting particularly to your WordPress weblog. In the event you’re new to WordPress or simply desire a easy expertise, I like to recommend Bluehost.
Proper now, they’re providing a deal for WPBeginner readers that features a free area title and an enormous low cost on internet hosting. You will get began for simply $1.99 a month.
Alternate options: Hostinger and SiteGround are additionally common internet hosting suppliers. They’ve good reputations and supply totally different options and worth factors. It’s value checking them out if you wish to examine.
For this information, simply to point out you the overall course of, I’ll use screenshots from Bluehost. However truthfully, the steps for many good WordPress hosts are fairly related.
You will get began by visiting the Bluehost web site and clicking the ‘Get Began Now’ button.
You’ll land on a web page displaying totally different internet hosting plans. For a brand new weblog, particularly if you’re simply migrating over, the Primary plan is normally completely nice.
Select a plan that matches your wants by clicking the ‘Choose’ button.
Subsequent up, you’ll have to arrange a area title. That is your weblog’s net tackle, like www.yourblogname.com
.
Now, you in all probability wish to maintain utilizing the identical area title you had been utilizing along with your HubSpot weblog, proper?
The excellent news is that you could! Simply select the choice that claims ‘Use a website you personal’ and sort in your present area title.
Or, if you happen to’re beginning contemporary with a brand new area title, then you’ll be able to select to register a brand new one. This will likely be free for the primary yr.
Now, comply with the steps to enter your account particulars and fee information and full the acquisition.
After you join, Bluehost (and most WordPress internet hosting suppliers) will ship you a welcome e mail along with your login particulars. Preserve this e mail secure! You’ll want it to entry your internet hosting account.
Now, right here’s the place selecting an excellent WordPress internet hosting supplier pays off.
Once you log in to your Bluehost account for the primary time, they’ll routinely set up WordPress for you. I really like how this streamlines organising new WordPress web sites.
Out of your Bluehost account web page, go to ‘Web sites’ then click on ‘Edit Website.’
That ought to take you proper into your brand-new WordPress dashboard.
Desire a extra thorough walkthrough of putting in WordPress? My crew has created a brilliant detailed WordPress set up tutorial if you happen to’re curious.
Step 3. Setting Up WordPress Theme
Alright, WordPress is put in. Now for the enjoyable half: making it appear like your web site. That’s the place themes are available in.
WordPress themes are ready-made design blueprints to your weblog. They management the whole lot visible, like the colours, the fonts, and the way your weblog posts are laid out. It’s like selecting the fashion of your new home.
WordPress has an enormous assortment of themes. Significantly, hundreds upon hundreds. Free themes, paid themes, themes for each area of interest possible.
The WordPress Theme Listing is an efficient place to start out exploring free themes.
However having too many selections is usually a bit paralyzing. That will help you slender down the choices, my crew has created a useful information on choosing the proper WordPress theme.
In my expertise, clear, uncluttered designs are inclined to work greatest. They appear skilled, they’re simple for readers to navigate, and so they put the main target in your content material – which is crucial factor.
When you’ve chosen and put in a theme, you’ll be prepared for the subsequent large step: really transferring your content material from HubSpot into WordPress.
Step 4. Importing Your HubSpot Weblog Content material
This step is like unpacking your transferring containers and arranging your furnishings in your new WordPress residence. It’s the place your weblog actually begins to take form.
At this level, you’re going to take the HubSpot content material you exported earlier and import it into WordPress. To do this, I’m going to make use of a plugin referred to as Import any XML, CSV or Excel File to WordPress.
First, you must set up and activate the plugin in your WordPress dashboard. In the event you need assistance, see our information on the best way to set up a WordPress plugin.
As soon as the plugin is activated, navigate to the All Import » New Import web page in your WordPress dashboard. As soon as there, it’s best to click on the ‘Add a file’ button.
Now, you’ll be requested to decide on your import file. Bear in mind the .CSV file you exported from HubSpot in step 1? You might want to choose it at times click on the ‘Import’ button.
The plugin will routinely detect the kind of content material you’re importing (normally “Posts” for weblog posts). It’s fairly sensible like that.
Subsequent, click on the ‘Proceed to Step 2’ button. You may be proven a preview of the import file and might flick thru a spreadsheet view of your posts, one after the other.
When you’re completely happy, click on ‘Proceed to Step 3’ on the prime or backside of the web page.
Now comes the essential half: mapping fields. That is the place you inform the plugin how the columns in your .CSV file correspond to fields in WordPress. Don’t fear, you solely want to do that step as soon as, not for every put up.
For instance, you’ll wish to drag the column out of your import file that comprises your weblog put up titles to the Title area in WordPress.
You are able to do the identical for the put up content material, tags, and some other knowledge you exported from HubSpot. It’s like matching up labels on containers if you’re unpacking – you wish to put the whole lot in the correct place.
When you’ve mapped all of the fields, click on ‘Proceed to Step 4’ on the backside of the web page.
Subsequent, you’ll be requested to set a novel identifier to your posts. That is used internally by WordPress to maintain monitor of your imported content material.
Simply click on the ‘Auto-detect’ button and the plugin will deal with this for you.
Lastly, click on ‘Affirm & Run Import.’
The plugin will now begin importing your content material. The time it takes will rely on how a lot content material you’re importing. For a big weblog, it would take a couple of minutes.
As soon as it’s achieved, the plugin will present you an ‘Import Full!’ message.
Now, you’ll be able to go to the Posts web page in WordPress. You must see your HubSpot weblog posts there! Check out just a few to ensure the whole lot is imported appropriately.
Step 5. Recreating HubSpot Touchdown Pages in WordPress
Let’s discuss these particular pages you may need inbuilt HubSpot – touchdown pages, gross sales pages, or different customized pages.
Sadly, these typically don’t switch completely with a easy import like weblog posts do. HubSpot’s web page construction and design components are fairly totally different from WordPress.
So, the perfect strategy for these pages is to recreate them in WordPress. It would sound like additional work, however it provides you essentially the most management over the ultimate end result and makes certain the whole lot appears to be like proper.
Now, when you may attempt to rebuild these pages utilizing the usual WordPress block editor, it’s value contemplating a devoted web page builder for touchdown pages.
The block editor is nice for creating common content material pages and weblog posts. It makes use of a system of blocks that you could simply add and prepare to construct your web page. Nevertheless, for extra complicated layouts, a web page builder plugin like SeedProd gives extra superior options and suppleness.
SeedProd is a drag-and-drop web page builder particularly designed for creating touchdown pages, gross sales pages, and different marketing-focused pages. It gives a extra visible and intuitive approach to design intricate layouts while not having to put in writing code.
At any time when I’ve used SeedProd, I’ve discovered it to be very user-friendly, even if you happen to’re not a design professional. It has a visible interface, tons of pre-designed templates, and all kinds of components you’ll be able to simply drag and drop onto your web page.
Step one, after all, is to put in and activate the SeedProd plugin. For particulars, see our tutorial on the best way to set up a WordPress plugin.
As soon as SeedProd is energetic, you’ll be able to go to SeedProd » Touchdown Pages in your WordPress menu after which click on ‘Add New Touchdown Web page.’
SeedProd will then present you a library of templates.
Flick thru them and choose a template that appears just like the HubSpot touchdown web page you wish to recreate.
Don’t fear about getting it precisely the identical at this stage, you’ll be able to customise the whole lot later.
Subsequent, give your new web page a reputation and set the URL slug.
Click on the ‘Save and Begin Enhancing the Web page’ button to open the SeedProd web page builder.
Right here’s the place the enjoyable begins! You’ll see a visible drag-and-drop interface. You’ll be able to click on on any aspect on the template and edit it – change textual content, photographs, colours, fonts, the whole lot.
On the left-hand aspect, you’ll discover a panel with all kinds of components you’ll be able to add to your web page – headings, textual content blocks, photographs, movies, buttons, kinds, and way more. Simply drag and drop them onto your web page to construct your format.
Take your authentic HubSpot touchdown web page as a reference. Part by part, aspect by aspect, recreate it in SeedProd.
For extra particulars, see our tutorial on the best way to create a touchdown web page in WordPress.
Wish to discover different web page builder choices? Thrive Architect is one other glorious web page builder plugin for WordPress, and it’s additionally very visible and drag-and-drop primarily based.
Thrive Architect is especially robust in case you are closely targeted on advertising and gross sales pages. It’s constructed by the crew behind Thrive Themes, which is thought for its conversion-focused instruments. It excels at creating high-converting gross sales pages, opt-in pages, and webinar registration pages.
In case your major purpose is to construct pages particularly designed to drive conversions and gross sales, Thrive Architect is a strong different to contemplate.
Sure, recreating your HubSpot touchdown pages in WordPress takes a little bit of hands-on work. Nevertheless, it’s essentially the most dependable approach to carry these essential pages over correctly.
And the nice information is, utilizing a web page builder like SeedProd makes the method a lot smoother and permits you to construct much more highly effective and customised touchdown pages in WordPress.
Step 6. Importing Your HubSpot Photos to WordPress
You would possibly discover that after importing your content material, your photographs are nonetheless being hosted on HubSpot’s servers. You’ve copied the textual content over, however the photographs are nonetheless residing at their previous tackle.
We have to carry these photographs into your WordPress Media Library. Why? As a result of it’s significantly better to host your photographs instantly inside your WordPress web site. It’s extra dependable, typically quicker, and offers you extra management.
Think about if HubSpot modified its picture internet hosting construction or, worse case, you determined to shut your HubSpot account utterly down the road. Your photographs may disappear!
You’re in a position to import your photographs utilizing a implausible little plugin referred to as Auto Add Photos. Please consult with our information on the best way to set up a WordPress plugin if you happen to need assistance.
Be aware: You might discover that this plugin is outdated, however I examined it for this tutorial, and it was working nice. For particulars, see this information on whether or not it’s best to use outdated plugins.
As soon as activated, you must set off the majority picture import utilizing the WordPress bulk edit characteristic. Don’t fear, you’re not really modifying something, however simply utilizing the majority edit to inform WordPress to re-process your posts and pages.
Head over to Posts » All Posts in your WordPress dashboard. Choose all of the posts the place you imported content material from HubSpot. You’ll be able to normally do that by checking the checkbox on the very prime of the put up record.
Then, within the ‘Bulk actions’ dropdown menu, select ‘Edit’ and click on the ‘Apply’ button.
A bunch of bulk edit choices will seem. Don’t panic! You don’t want to vary something right here. Simply click on the blue ‘Replace’ button on the backside.
What this does is inform WordPress to re-save all the chosen posts. And that motion triggers the Auto Add Photos plugin to kick in.
The plugin will scan the content material of every put up, search for exterior picture URLs (pointing to HubSpot), after which routinely obtain every picture and import it into your WordPress Media Library.
It can then replace the picture URLs in your posts to level to the newly imported photographs in your Media Library.
Subsequent, you must repeat this very same course of to your Pages. Merely go to Pages » All Pages, choose all of your pages, select ‘Edit’ in bulk actions, apply, after which simply click on ‘Replace’.
If you need extra detailed directions, then see my tutorial on the best way to simply import exterior photographs in WordPress.
After you’ve achieved this bulk replace for each your posts and pages, go to Media » Library in your WordPress dashboard. You must see all these photographs out of your HubSpot weblog and pages now sitting fortunately in your WordPress Media Library!
Step 7. Pointing Your Area Identify to Your New WordPress Web site
In the event you had been already utilizing a customized area title to your HubSpot weblog (like yourblogname.com
), then you definately positively wish to maintain utilizing that very same area to your WordPress weblog.
Why? Branding, for starters. You need folks to search out you on the similar tackle. But additionally, and possibly much more importantly, for Web optimization.
Engines like google have already related your area title along with your content material and authority. Holding the identical area helps you preserve your search engine rankings.
To make this occur, you must regulate your area title settings. Particularly, you’re going to vary one thing referred to as nameservers.
Nameservers are just like the web’s phonebook for domains. When somebody sorts your area title into their browser, the nameservers inform the web the place your web site is hosted.
Proper now, your area title is probably going pointing to HubSpot’s servers, the place your HubSpot weblog was hosted. We have to replace it to level to your new WordPress internet hosting account.
Your WordPress internet hosting supplier (like Bluehost, Hostinger, or SiteGround) offers you the nameserver info you want. It normally appears to be like like a pair of addresses, one thing like:
ns1.yourhostingprovider.com
ns2.yourhostingprovider.com
Your internet hosting supplier could have the precise nameservers you must use.
I normally discover this info in my internet hosting account dashboard, however it’s also possible to test the welcome e mail they despatched you if you signed up. In the event you’re undecided, then their help crew can assist you out. See the information in my information on the best way to contact WordPress help.
Okay, so the place do you really change these nameserver settings? That’s at your area title registrar. That is the corporate the place you registered your area title within the first place.
Typically, your area registrar is similar firm as your internet hosting supplier. However typically, they’re separate. Frequent area registrars embody corporations like Area.com, Community Options, or Namecheap.
You’ll have to log in to your account at your area registrar. Discover the settings to your area title. Search for one thing like ‘DNS Settings’, ‘Nameservers’, or ‘Area Administration’. Each registrar calls it barely various things, sadly.
For instance, in case your area is registered with Bluehost, then the nameserver settings of their area administration space will look one thing like this:
The precise steps range relying in your area registrar. However the basic thought is at all times the identical: you must substitute the previous nameservers (those pointing to HubSpot) with the brand new nameservers supplied by your WordPress internet hosting firm.
My crew has written a useful information on the best way to simply change area nameservers at many common area registrars if you happen to want extra detailed directions.
When you’ve up to date your nameservers, it takes a short while for these modifications to unfold throughout the web. That is referred to as DNS propagation.
DNS propagation can take anyplace from just a few hours to, in uncommon circumstances, as much as 48 hours. Throughout this time, some folks would possibly nonetheless see your previous HubSpot weblog, whereas others would possibly begin seeing your new WordPress weblog. That is completely regular, don’t fear!
As soon as DNS propagation is full, when folks kind your area title into their browser, they are going to be magically transported to your new WordPress weblog, hosted along with your new supplier!
Step 8. Setting Up Permalinks and Redirects
You’re within the residence stretch now! You’ve moved your content material and pictures and pointed your area to your new WordPress weblog. However there’s one other actually essential step for a easy migration: organising permalinks and redirects.
Your HubSpot weblog in all probability had its personal method of making URLs. WordPress, naturally, has its personal system too, referred to as permalinks.
And right here’s the factor. It’s extremely seemingly that your previous HubSpot URLs are totally different from how WordPress creates URLs by default.
Why does this matter? Properly, if you happen to don’t tackle this, then anybody who has bookmarked your previous HubSpot weblog, or any web site that hyperlinks to your previous weblog posts, will find yourself seeing a irritating 404 ‘Web page not discovered’ error in your new WordPress web site.
That’s dangerous for consumer expertise, and it’s positively dangerous for Web optimization. Google doesn’t like damaged hyperlinks.
To keep away from this hyperlink catastrophe, you must do two key issues:
- Arrange Web optimization-friendly permalinks in WordPress so your new URLs are clear and readable.
- Arrange redirects to routinely ship guests out of your previous HubSpot URLs to the right pages in your new WordPress web site. It’s like organising a forwarding tackle if you transfer home.
Let’s begin with permalinks.
Setting Up WordPress Permalinks
WordPress provides you a extremely helpful degree of management over how your web site addresses (URLs) are structured. That is managed by permalink settings, and it’s essential to decide on the correct construction, particularly for Web optimization and the way user-friendly your hyperlinks are.
WordPress gives a number of choices, and the construction you select impacts each how serps perceive your content material and the way simply folks can learn and share your hyperlinks.
For Web optimization and basic readability, the ‘Submit title’ permalink setting is sort of at all times the only option, and it’s what I strongly suggest.
‘Submit title’ permalinks create clear, easy-to-understand URLs that clearly embody the title of your web page or weblog put up. This makes your URLs extra readable and memorable for folks. It additionally typically contains related key phrases out of your title within the URL, which is usually a small Web optimization enhance.
For instance, as an alternative of a URL that appears like this:
yourblog.com/?p=123
Which supplies no context in any respect, you get one thing a lot nicer and extra informative, like:
yourblog.com/your-blog-post-title
See the distinction? The second possibility is way clearer.
Now, WordPress gives different permalink buildings too, however they often aren’t as Web optimization-friendly or user-friendly as ‘Submit title’:
- ‘Plain’: Seems like
yourblog.com/?p=123
and is the least Web optimization-friendly possibility. - ‘Day and title’ or ‘Month and title’: These embody the date within the URL, like
yourblog.com/2025/04/10/your-blog-post-title/
. In the event you replace your content material, the date within the URL could make it look outdated, even when the content material continues to be present. - ‘Numeric’: Much like ‘Plain’, this makes use of a numerical ID, like
yourblog.com/archives/123
. Once more, not very descriptive or Web optimization-friendly.
So for many blogs, together with these migrating from HubSpot, I like to recommend ‘Submit title’ permalinks as a result of they stability Web optimization-friendliness, readability, and readability.
Setting this up is fast and straightforward. In your WordPress dashboard, go to Settings » Permalinks.
You’ll see a bit referred to as ‘Frequent Settings.’ Discover the choice labeled ‘Submit title’ and click on the little circle (radio button) subsequent to it.
Then, simply scroll right down to the underside of the web page and click on the ‘Save Adjustments’ button.
Carried out! Permalinks are arrange. Any more, WordPress will use the put up title construction for all of your new weblog posts and pages.
Setting Up Redirects From Your Outdated HubSpot URLs
Now for the redirects, that are extraordinarily essential for a easy migration. Keep in mind that record of previous HubSpot URLs you grabbed utilizing Hyperlink Klipper method again within the export step? We’re going to place it to good use.
To arrange redirects in WordPress with out pulling your hair out, I like to recommend the Redirection plugin. It’s free, it’s highly effective, and it makes organising redirects surprisingly easy.
Step one is to put in and activate the Redirection plugin. In the event you need assistance, then see our information on the best way to set up a WordPress plugin.
As soon as activated, you’ll discover the Redirection plugin settings below Instruments » Redirection.
Within the Redirection plugin interface, you’ll see fields for Supply URL and Goal URL.
- Supply URL is the place you enter your previous HubSpot URL. However right here’s a bit of trick: you solely have to enter the a part of the URL after your area title. For instance, in case your previous HubSpot weblog put up URL was
https://your-hubspot-blog.com/weblog/my-awesome-post
, then you definately’d simply enter/weblog/my-awesome-post
.
- Goal URL is the place you enter the brand new WordPress URL for a similar content material. Once more, simply the half after your area title. So, in case your new WordPress URL for that put up is
https://your-wordpress-blog.com/my-awesome-post/
, then you definately’d enter/my-awesome-post/
.
Ensure the ‘301 – Moved Completely’ possibility is chosen for the Redirect Kind. Utilizing a 301 redirect is essential for search engine marketing, or Web optimization. It alerts to serps that your content material has moved completely to a brand new tackle, and it helps you protect hyperlink fairness.
Hyperlink fairness is the Web optimization ‘worth’ or authority your previous pages have constructed up over time, and 301 redirects assist switch that priceless fairness to your new WordPress pages, sustaining your search engine rating.
Lastly, click on the ‘Add Redirect’ button to avoid wasting your redirect.
Now, you must undergo your total record of previous HubSpot URLs and repeat these steps for each. Sure, it will possibly take a little bit of time, particularly when you have lots of weblog posts. However it’s important for a easy transition.
When you’ve added all of your redirects, check them! Kind your previous HubSpot URLs into your browser and make completely certain they appropriately redirect you to the correct pages in your new WordPress web site. Take a look at just a few totally different ones to make certain.
Different: Utilizing All in One Web optimization (AIOSEO) for Redirects
Now, if you happen to’re eager about Web optimization significantly (and it’s best to!), you would possibly wish to contemplate All in One Web optimization (AIOSEO). I take advantage of this plugin by myself web sites, and it’s implausible.
Sure, it’s a premium plugin, however it’s full of Web optimization options to assist your weblog rank greater – and it features a actually useful Redirection Supervisor that permits you to arrange full web site redirects.
What I actually respect is that AIOSEO is an all-in-one Web optimization powerhouse. As a substitute of juggling separate plugins for redirects, sitemaps, schema, and the whole lot else Web optimization-related, AIOSEO places it multi function place.
Plus, its Redirection Supervisor is kind of highly effective and makes organising even complicated redirects easy. It’s an actual time-saver and retains my Web optimization workflow streamlined.
Step 9. Add Your HubSpot CRM to WordPress
Now, if you happen to’re like many HubSpot customers, then you definately’re in all probability utilizing HubSpot CRM to handle your leads and buyer interactions. Excellent news! You’ll be able to simply join your new WordPress weblog to your current HubSpot CRM.
Consider it as preserving the perfect of each worlds – the flexibleness of WordPress to your weblog and the strong CRM capabilities of HubSpot.
The official HubSpot plugin helps you to join your WordPress web site to your HubSpot account and unlock a bunch of helpful options proper inside your WordPress dashboard.
With the HubSpot plugin, you’ll be able to:
- Seize leads out of your WordPress web site: Simply add HubSpot kinds to your WordPress pages and weblog posts to seize contact info.
- Monitor web site guests: The plugin provides HubSpot monitoring code to your WordPress web site, displaying how guests work together along with your content material and figuring out potential leads.
- Entry HubSpot CRM instruments from WordPress: Get fast entry to your HubSpot contacts, offers, and duties instantly out of your WordPress admin space.
- Use dwell chat: Embed your HubSpot dwell chat widget in your WordPress web site to have interaction with guests in actual time.
- Analyze your advertising efficiency: View HubSpot analytics dashboards inside WordPress to observe your weblog’s efficiency and lead era efforts.
Merely set up and activate the HubSpot plugin. For extra particulars, see our step-by-step information on the best way to set up a WordPress plugin.
As soon as activated, the plugin will add a brand new HubSpot menu to your WordPress admin sidebar. This may take you to the setup wizard, the place you’ll be able to click on the ‘Sign up right here’ hyperlink on the prime.
Upon getting signed in, merely comply with the prompts to attach the plugin to your current HubSpot account.
After connecting, you’ll be able to discover the HubSpot plugin settings to customise options like kind embedding, dwell chat, and monitoring choices.
And that’s it! You’ve now built-in your WordPress weblog with HubSpot CRM. Now you can handle your weblog content material in WordPress whereas nonetheless taking advantage of HubSpot’s highly effective CRM and advertising instruments.
In the event you’d like a extra detailed walkthrough of organising HubSpot in your WordPress web site, then see our information on the best way to add a CRM in your WordPress web site.
Bonus: Now that you simply’ve put in the HubSpot plugin, it’s also possible to arrange HubSpot Analytics and create HubSpot kinds in WordPress.
Step 10. Set up Important WordPress Plugins
You’re about to launch your WordPress weblog and expertise one of many greatest causes folks select WordPress within the first place: higher management and suppleness. Shifting to WordPress unlocks a complete new degree of freedom to form your web site precisely the way you need it.
And probably the most highly effective methods WordPress delivers this management is thru plugins. They’re like apps to your weblog that allow you to immediately customise your weblog and add new options.
There are plugins for nearly something you want. Contact kind plugins, caching plugins to enhance WordPress efficiency, search engine marketing plugins, and way more.
It’s like upgrading from a typical automotive to a customizable, high-performance machine. Plugins unlock an enormous improve in performance to your weblog.
There are millions of WordPress plugins out there, each free and paid. It may really feel a bit like getting into a large sweet retailer – so many selections! It may really feel overwhelming at first.
At WPBeginner, we put collectively a information on the best way to choose the perfect plugins to your web site. It’s value a learn to learn to consider plugins and choose the correct ones to your particular wants.
However to get you off to a flying begin, listed below are just a few prime plugins we regularly suggest for nearly each new WordPress weblog:
- WPForms is a implausible plugin for creating all kinds of kinds – contact kinds, surveys, order kinds, and extra. I take advantage of WPForms by myself web sites and love how user-friendly it’s.
- SeedProd is a drag-and-drop web site builder that makes customizing your design a breeze. You’ll be able to create customized web page layouts past your theme’s normal choices.
- AIOSEO (All in One Web optimization) is without doubt one of the hottest and highly effective Web optimization plugins for WordPress. It helps you optimize your weblog for higher search engine rankings.
- MonsterInsights makes it simple to know your weblog site visitors and customer conduct. It connects WordPress to Google Analytics and exhibits you key stats in your dashboard.
- OptinMonster is a strong toolkit for rising your e mail record and boosting conversions. It helps you create popups, slide-in kinds, and different opt-in kinds to seize e mail addresses.
For much more plugin concepts and suggestions, be sure you try our complete record of important WordPress plugins. It’s full of plugins we use and belief.
Different: Get Skilled Assist to Migrate Your HubSpot Web site
Okay, I’ve walked by all of the steps emigrate your weblog from HubSpot to WordPress. And you already know what? For a lot of of you, following these steps will likely be completely doable!
However let’s be actual. Even with an in depth information, transferring an internet site from HubSpot to WordPress continues to be fairly a technical venture. And time-consuming.
Maybe you’re not tremendous comfy with the web site aspect of issues. Or possibly you’re already juggling one million duties and simply need this migration achieved rapidly, appropriately, with out complications.
If that sounds such as you, then WPBeginner can assist. Our WordPress Web site Design service crew can design and construct you a brand-new, customized WordPress web site that’s completely tailor-made to your wants. They’ll deal with the migration of your content material from HubSpot, too.
In the event you’re curious to study extra about these companies, or if you happen to simply have some questions, then you’ll be able to simply chat with our help crew on our Web site Design Providers web page. They may give you all the main points and assist you determine if skilled migration assistance is the correct path for you.
Bonus: Studying WordPress
You’ve made the transfer from HubSpot to the fantastic world of WordPress!
Now, you is perhaps taking a look at your new WordPress dashboard and pondering, ‘Okay, that is totally different!’ And also you’d be proper. WordPress works in its personal method, and it has lots of options and choices that is perhaps new to you if you happen to’re coming from HubSpot.
Fortunately, I can suggest tons of utterly free assets that will help you turn out to be a WordPress professional very quickly. Listed below are only a few that I believe you’ll discover tremendous useful:
- WPBeginner Weblog: That is the center of WPBeginner. Consider it as your go-to library for the whole lot WordPress. You’ll discover hundreds of easy-to-follow tutorials, guides, and articles.
- WPBeginner Dictionary: WordPress has its personal vocabulary! Our dictionary helps you perceive all of the WordPress phrases and jargon.
- WPBeginner Movies: Choose to study by watching? Our video tutorials stroll you thru widespread WordPress duties step-by-step, visually.
- WPBeginner YouTube Channel: Much more video assist! Our YouTube channel is full of WordPress ideas, tutorials, and how-tos.
- WPBeginner Blueprint: Curious concerning the instruments and plugins we use right here at WPBeginner? The Blueprint provides you a peek behind the scenes.
- WPBeginner Offers: Who doesn’t love an excellent deal? In our Offers part, we collect unique reductions and coupons on WordPress themes, plugins, internet hosting, and extra.
So, don’t really feel overwhelmed by studying WordPress. With WPBeginner as your information, you have got all of the assets you want proper at your fingertips. Dive in, discover, and begin having fun with the facility and suppleness of WordPress!
I hope this tutorial helped you progress your web site from HubSpot to WordPress. You might also wish to see my final WordPress Web optimization migration guidelines for rookies or my professional choose of the greatest WordPress migration companies.
In the event you preferred this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You may also discover us on Twitter and Fb.
The put up How one can Transfer Your Website From HubSpot to WordPress (Step by Step) first appeared on WPBeginner.
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