Helpful Buyer Journey Maps (+ Figma & Miro Templates)

Consumer journey maps are a remarkably efficient solution to visualize the person’s expertise for your complete group. As a substitute of pointing to paperwork scattered throughout distant fringes of Sharepoint, we deliver key insights collectively — in a single single place.

Let’s discover a few useful buyer journey templates to get began and the way corporations use them in follow.

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AirBnB Buyer Journey Blueprint

AirBnB Buyer Journey Blueprint (additionally verify Google Drive instance) is a superb sensible instance of easy methods to visualize your complete buyer expertise for 2 personas, throughout eight contact factors, with person insurance policies, UI screens and all interactions with the customer support — all on one single web page.

Now, in contrast to AirBnB, your product may not want a mapping towards person insurance policies. Nevertheless, it’d want different lanes that will be extra related to your group. For instance, embrace related findings and suggestions from UX analysis. Listing key actions wanted for the following stage. Embody related UX metrics and unsuccessful touchpoints.

No matter works for you, works for you — simply ensure that to keep away from assumptions and consult with info and insights from analysis.

Spotify Buyer Journey Map

Spotify Buyer Journey Blueprint (excessive decision) breaks down buyer experiences by distinct person profiles, and for every contains cellular and desktop views, ache factors, ideas, and actions. Additionally, discover branches for patrons who skip authentication or admin duties.

Getting Began With Journey Maps

To get began with person journey maps, we first select a lens: Are we reflecting the present state or projecting a future state? Then, we select a buyer who experiences the journey — and we seize the state of affairs/targets that they’re specializing in.

Subsequent, we record high-level actions customers are going by. We begin by defining the primary and final levels and fill in between. Don’t get too granular: record key actions wanted for the following stage. Add the person’s ideas, emotions, sentiments, and emotional curves.

Ultimately, add person’s key touchpoints with individuals, providers, instruments. Map person journey throughout cellular and desktop screens. Switch insights from different analysis (e.g., buyer assist). Fill in stage after stage till your complete map is full.

Then, establish ache factors and spotlight them with pink dots. Add related jobs-to-be-done, metrics, channels if wanted. Connect hyperlinks to quotes, images, movies, prototypes, Figma information. Lastly, discover concepts and alternatives to deal with ache factors.

Free Buyer Journey Maps Templates (Miro, Figma)

You don’t should reinvent the wheel from scratch. Under, you can see a number of helpful starter kits to stand up and operating quick. Nevertheless, please ensure that to customise these templates to your wants, as each product would require its personal particular particulars, dependencies, and choices.

Consumer Journey Map Template (Figma), by Estefanía Montaña B.
Buyer Journey Mapping (PDF), by Taras Bakusevych
Finish-To-Finish Consumer Expertise Map (Figma), by Justin Tan
Buyer Journey Map Template (Figma), by Ed Biden
Buyer Journey Map Template (Miro), by Matt Anderson
Buyer Journey Map (Miro), by Hustle Badger
Buyer Expertise Map Template (Miro), by Essense
The Buyer Journey Map (Miro), by RSPRINT

Wrapping Up

Remember that buyer journeys are sometimes non-linear, with unpredictable entry factors and integrations manner past the ultimate stage of a buyer journey map. It’s in these moments when issues depart an ideal path {that a} product’s UX is definitely stress-tested.

So contemplate mapping unsuccessful touchpoints as effectively — failures, error messages, conflicts, incompatibilities, warnings, connectivity points, eventual lock-outs and frequent log-outs, authentication points, outages, and pressing assist inquiries.

Additionally, ensure that to query assumptions and biases early. As soon as they dwell in your UX map, they develop roots — and it may not take lengthy till they’re seen as the muse of every little thing, which will be remarkably troublesome to problem or query later. Good luck, everybody!

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