Miriam Suzanne’s in the course of a redesign of her private web site. It started in August 2022. She’s made a complete sequence out of the work that’s value your time, however I wished to name out the fifth and newest installment as a result of she presents an issue that I feel we will all relate to:
However the partitions bought in my manner. As an alternative of minimal renovation, I bought simply far sufficient to stay with it after which began a model new Eleventy repo.
The plan was to prototype […] and produce again well-formed options. To echo Dave Rupert, prototyping is helpful. It’s simpler to play with new concepts once you’re not carrying a decade of content material and outdated code together with you.
However prototyping advanced into what I might name tinkering (complimentary). Possibly I imply procrastinating (additionally complimentary), nevertheless it’s a wandering course of that additionally helps me higher perceive what I need from a web site. I may not make seen progress over two years, however I begin to type a standpoint […]. Maintaining issues straightforward is at all times the place issues get sophisticated. And it brings me again to the place my redesign began – a need to make clear the data structure. Not just for guests, however for myself.
Don’t even inform me you’ve by no means been there! Jim Neilsen blogged alongside comparable traces. You get a stroke of inspiration that’s the kernel of some concept that motivates you to begin, you recognize, engaged on it. There’s no actual plan, maybe. The thought and inspiration are greater than sufficient to get you going… that’s till you hit a snag. And what I recognize about Miriam’s put up is that she’s calling out content material because the snag. Nicely, not a lot a snag as a return to the founding precept for the redesign: a refined content material structure.
Typically I do occasions the place I converse, or train a workshop, or carry out. Occasions occur at a time and place.
Typically I create artifacts like a e book or an album, a web site, or specification. Artifacts typically have a house URL. They may have a launch date, however they don’t seem to be date-specific.
A few of my tasks are different channels with their very own feeds, their very own occasions and artifacts.
These channels are sometimes maintained by an group that I work with long-term. A band, an online company, a efficiency firm, and many others.
These boundaries aren’t at all times clear. A put up that continues to be related could possibly be thought-about an artifact. Occasions can generate artifacts, and vice versa. A whole group may exist to curate a single channel.
So, Miriam’s completed poking at visible prototypes and able to pour the filling into the pie crust. I relate with this having lately futzed with the content material architecure of this web site. I discover it powerful to begin with a solidified design earlier than I do know what content material goes into it. However I additionally discover it powerful to work with no form in any respect. In my case, CSS-Methods has a well-established design that’s advanced, largely outdoors of me. I really like the design nevertheless it’s an inherited one and I’m integrating content material round it. Design is the constraint. If I had the posh of stripping the constructing to the studs, I would take a distinct method as a result of then I may “paint” round it. Content material can be the constraint.
It’s one more model of the Hen-Egg dilemma. I nonetheless consider the (capital-W) Net as a content material medium not less than in a UA model sense in that it’s the default. It’s greater than that, in fact. I’m a content material designer at coronary heart (and commerce) however I’m hesitant to cry “content material is king” which jogged my memory of one thing I wrote for an end-of-year sequence we did right here answering the query: What’s one factor individuals can do to make their web site higher? My reply: Learn your web site.
We begin to see the ability of content material once we open up our understanding of what it’s, what it does, and the place it’s used. That may make content material probably the most extensible problem-solving instruments in your metaphorical shed—it makes websites extra accessible, extracts Google-juicing superpowers, converts gross sales, and creates pathways for customers to perform what they should do.
And so far as prioritizing content material or design, or…?
The 2 work hand-in-hand. I’d even go as far as to say that lots of design is about enhancing what’s communicated on a web page. There isn’t a upstaging one or the opposite. Consider content material and design as supporting each other, the place the sum of each creates a compelling call-to-action, long-form put up, hero banner, and so forth. We regularly consider patterns in a design system as a set of parts which are stitched collectively to create one thing new. Pairing content material and design works a lot the identical manner.
I’d forgotten these phrases, so I recognize Miriam giving me a motive to revisit them. All of us must be recalibrated on occasion — swap out air filters, prime off the fluids, and rotate the ol’ tires. And an outdated canine like me wants it just a little extra typically. I spent a couple of extra minutes in that end-of-year sequence and located a couple of different selection quotes in regards to the content-design continuum that will function inspiration for you, me, or perhaps even Miriam as she continues the method of aggragating her distributed self.
This sounds critical, however don’t fear — the positioning’s objective is essential. For those who’re constructing a private portfolio, go wild! Nevertheless, if somebody’s attempting to file a tax return, whimsical loading animations aren’t prone to be well-received. Then again, an animated progress bar could possibly be a pleasant contact whereas offering visible suggestions on the person’s motion.
Cassie Evans, “Empathetic Animation”
Bear in mind, the online is an interactive platform — reap the benefits of that, the place acceptable (much less is extra, accessibility is integral, and that you must know your viewers). Whether or not that’s scrollytelling, captioned video, and heck, perhaps to your viewers, now’s the time to begin trying into AR/VR! Who is aware of. Typically you simply have to strive stuff out and see what sticks. Simply watch out. Experimentation is nice, however we want to ensure we’re bringing everybody alongside for the trip.
Mel Choyce, “Present, Don’t Inform”
Your private web site is an announcement of who you’re and what you wish to do. For those who showcase your favourite kind of labor, you’ll get extra requests for comparable tasks or jobs — feeding again right into a virtuous cycle of doing extra of what you like.
Amelia Wattenberger, “Precisely What You Need”
And one in every of my favorites:
However the prime motive to have a private web site is within the identify: it’s your privateresidence on the internet. Since its early days, the online has been about sharing info and freedom of expression. Private web sites nonetheless ship on that promise. Nowhere else do you’ve gotten that a lot freedom to create and share your work and to inform your private story. It’s your likelihood to point out what you stand for, to be completely different, and to be particular. Your web site allows you to be uniquely you and it may be no matter you think about it to be.
So when you’ve got a private web site, be certain to place within the work and a focus to make it actually yours. Make it private. Nice-tune the typography, add a theme switcher, or incorporate different quirky little particulars that add persona. As Sarah Drasner writes, you possibly can really feel it if a web site is completed with care and pleasure. These are the websites which are a pleasure to go to and will probably be remembered.
Matthias Ott, “Make it Private”
That final one has the added perk of reminding me how extremely nice Sarah Drasner is.
Aggregating my distributed self initially revealed on CSS-Methods, which is a part of the DigitalOcean household. You must get the publication.
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