Because the daybreak of time (or at the very least because the daybreak of the Web), enterprise homeowners and aspiring entrepreneurs have been asking this query: Do I really want an internet site, particularly if I’m already on social media?
The reply is a convincing “sure.”
Allow us to clarify why (and how one can get began).
1. An internet site helps you to personal your on-line dwelling
In case your net presence is wholly depending on closed social media networks like TikTok, Instagram, or LinkedIn, you don’t at all times have these similar luxuries.
This can be a phenomenon that writer and former Harvard Enterprise Evaluation government editor Nicholas Carr as soon as known as “digital sharecropping,” a time period that refers to conditions the place a big platform proprietor successfully owns all of the content material that customers create.
Once you construct your personal web site with an open platform like WordPress, you personal each a part of it. You’re free to customise it any manner you need and transfer it between web site internet hosting corporations as you’d like. Whereas social media networks come and go, there are of us who’ve had their exact same web site because the mid-Nineteen Nineties. That’s a degree of stability social media alone can’t supply for your small business.
2. An internet site offers you management over its look
Most social media platforms don’t permit a lot room for customized design or different aesthetic choices (with few exceptions like Tumblr, which you must take a look at for those who haven’t shortly). With your personal web site, you will have full management over each facet of its look.
You possibly can apply your personal branding, change the design, and add the images and photos you need. You may make your web site appear to be you. When you’re a WordPress.com person, we provide 1000’s of themes you may select from (and for those who’re on a Marketing strategy or above, you may add third-party themes too).
3. An internet site offers you management over its performance
There are such a lot of issues you are able to do with an internet site that aren’t attainable with simply social media accounts.
When you’re promoting merchandise on-line, want the flexibility to e book appointments, or wish to seize curiosity from leads, an internet site will make touchdown leads and prospects a lot simpler than relying in your social profiles alone.
With an internet site, you will have extra management over:
- The checkout course of and buying expertise.
- How your services are introduced.
- The complete buyer expertise. An internet site could be related to an e-mail advertising service, advertising automation platform, CRM, and different companies which might be important to operating your small business. You can too add ecommerce capabilities.
This stuff aren’t at all times attainable with social media accounts, at the very least not in a manner that’s optimum.
WordPress.com additionally affords entry to greater than 50,000 WordPress plugins that mean you can lengthen your website’s performance, it doesn’t matter what kind of web site you wish to construct.
4. An internet site makes your small business simpler to search out
Not all social networks are simply indexable or discoverable through engines like google. Web sites, by their very nature, are each of these issues. This opens up one other huge avenue for individuals to search out your merchandise, companies, and content material.
Are you aware what number of searches Google processes each day? Actually billions, and you ought to be getting your piece of the pie. With extra engines like google gaining market share, there are much more alternatives for individuals to search out your website.
5. An internet site makes you much less reliant on a single channel for engagement
Social media networks come and go, totally different platforms rise and fall in recognition, and nothing stays the identical for lengthy. What does that imply on your enterprise web site? You want stability, someplace that you may name dwelling, and a spot the place prospects can at all times discover you.
When you’re primarily creating content material or constructing your small business by means of a single channel, you run the danger of shedding your hard-earned viewers if something occurs to that particular platform (ahem…TikTok, we’re taking a look at you).
Not solely does diversifying your on-line footprint enable you attain extra individuals in additional locations, it additionally helps mitigate dangers when, say, a social community turns into unlawful to entry in your nation.
6. An internet site makes your small business look extra skilled
Let’s say you’re looking for a plumber to repair your bathe. Would you belief a enterprise with only a social media web page to get the job carried out, or would you slightly discover somebody with an actual web site? Personally, I’d put my cash on the enterprise with an internet site as a result of they would seem extra reliable and reliable. I’d wish to know I’m shopping for from somebody who cares about their enterprise sufficient to current their services as professionally as attainable.
The identical is true for extra than simply companies too. For instance, for those who’re a content material creator operating a YouTube channel, having an internet site that unifies your net presence can provide you a extra authentic look.
When you select to construct your website with WordPress.com, you even have the peace of thoughts that you simply’re constructing on the identical platform as tens of millions of different websites, together with some main names you could have heard of. Even when your website begins small, it will probably scale with you as your small business grows.
7. An internet site can enhance engagement together with your viewers
Once you share content material on social media, you’re competing for engagement with everybody else sharing content material into your follower’s feeds. With your personal web site, you will have guests’ full consideration whereas they’re in your website.
You can too improve engagement by including options like members-only sections and message board boards, creating areas to construct group straight in your website. You can too add hyperlinks again to your social channels in your About web page, in your footer, and with social icons, creating constructive suggestions loops between your web site and different platforms you’re on.
Wish to combine your social media profiles together with your WordPress.com web site? Learn the way with this information.
8. An internet site is inside your attain
Regardless of who you might be, you may construct an internet site your self. That’s one thing we imagine and see each day. Even for those who don’t have the price range for an expert net developer, you may study the talents essential to get on-line and begin making an impression for your small business.
WordPress.com affords plans to go well with all wants and expertise ranges. Plus, we are able to present you the right way to construct a website by yourself (or you may comply with our fast begin information). When you resolve it’s time to rent an expert to construct a website for you, we may also help you there too.
9. An internet site helps develop your viewers and construct your small business
All the advantages we’ve talked about up to now are nice, however collectively, all of them add as much as progress for your small business and content material by means of improved engagement, possession over content material, and full autonomy in the way in which you run your website.
That’s what issues ultimately, proper?
The time to construct your web site is now
Able to create a website of your personal? We’ve acquired you coated. WordPress.com pairs a wonderful web site builder with world-class internet hosting to ship the whole lot it’s essential to launch your website.
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