Podcasts are fairly new on the earth of on-line content material, however they’re changing into tremendous standard actually quick. For instance, do you know that there are over 504 million podcast listeners worldwide? That’s greater than your complete inhabitants of Germany, France, and Italy mixed!
We’re huge followers of podcasts ourselves right here at WPBeginner. And plenty of of our readers are additionally all in favour of beginning their very own podcasts, whether or not as solo content material creators or as a part of their enterprise’s content material advertising and marketing technique.
Since we’re all about serving to you succeed on-line, we’ve put collectively this complete roundup of podcast statistics for this yr.
So, seize your headphones, and let’s dive into the thrilling world of podcast statistics.
Prime Podcast Statistics You Ought to Know
There’s loads of floor to cowl on this final record of podcasting statistics. However don’t fear, you should use the short hyperlinks beneath to skip to your most well-liked subject:
The Podcast Growth: Market Measurement and Development
Let’s dive into the explosive progress of podcasting. These numbers will present how huge this medium has change into and why it issues in your on-line presence.
1. There are over 4.2 million podcasts all around the world.
To place this into perspective, that’s greater than your complete inhabitants of Los Angeles. If every podcast had been an individual, they may refill 50 giant sports activities stadiums.
Much more spectacular, this quantity is consistently rising. Roughly each 3 days, about over 111,000 new podcasts are revealed. That’s like including a brand new metropolis’s value of podcasts each week.
If you wish to contribute to those numbers, then you have to a dependable podcast internet hosting service like PodBean. A podcast internet hosting service shops your audio recordsdata and makes them obtainable for listeners to obtain or stream from wherever on the earth.
2. Podcasts have change into practically as standard as radio in simply seven years, with the hole in listeners shrinking from 53% to solely 7%.
Podcasts began far behind within the spoken phrase listening scene however have practically caught as much as radio in a short while. This reveals how briskly individuals are altering the way in which they hearken to content material.
This implies extra individuals need to hearken to particular matters they’re all in favour of, moderately than no matter’s on the radio. For enterprise homeowners, beginning a podcast might enable you attain new individuals who prefer to hear as a substitute of learn.
You possibly can flip your weblog posts into podcast episodes, giving your viewers a brand new strategy to get pleasure from your content material. This may enable you develop your viewers and even make some extra cash out of your web site.
3. The share of energetic podcasts has been regular at 17% since 2023.
In different phrases, the podcast scene could be very aggressive. Most podcasts don’t preserve going for lengthy, however the ones that do are seemingly doing nicely.
Les Alfred from the Balanced Black Woman podcast shares some precious recommendation:
In the event you’re all in favour of rising your podcast, I’d say consistency is extremely vital. We are able to’t launch an episode one week after which ghost our listeners for a month, after which have episodes two weeks in a row after which ghost them for one more month. As you’re placing your podcast collectively, I would like you to essentially take into consideration a schedule that really works for you and what you might be constantly doing for a really very long time. With this podcast, I did an episode each different week as a result of that was what labored finest for me.
Les Alfred from Balanced Black Woman podcast
Success in podcasting isn’t nearly beginning, however about retaining a gradual schedule that works for you and your listeners. We’ll have a look at what the commonest publishing schedule is amongst podcasters later within the article.
4. AI-powered podcasts have grown by 500% within the final yr.
In the event you’re new to podcasting, you’re in luck as a result of synthetic intelligence (AI) can now make the entire course of a lot simpler.
AI helps in some ways. It may possibly discover particular phrases in your recordings, making it easy to edit your podcast. It may possibly additionally flip your speech into textual content for transcripts or captions, which is vital for making your podcast extra accessible.
Audio modifying can also be now a lot sooner with AI, as it may clear up the background sound and even assist create music that’s finest in your podcast.
In case you have a podcast web site, you should use SeedProd, a drag-and-drop web page builder. Its AI instruments allow you to generate copy in your podcast episode descriptions or create fascinating visuals to catch customers’ consideration. This will prevent time in managing your web site.
Even higher, SeedProd affords a WordPress podcast theme that you should use to get began immediately.
For extra data, take a look at our SeedProd evaluate.
Extra Podcast Market Measurement Statistics
The podcast market dimension is anticipated to achieve $30.03 billion by the tip of 2024.
For individuals aged 13-64, podcasts are extra standard than radio (41% vs. 39%). However for these over 65, radio continues to be the best choice (66% vs. 13%).
Over 50% of entrepreneurs now use podcasts to achieve their viewers.
The largest podcast networks are iHeart Viewers Community (653 million listeners), Acast (400 million), and Libsyn (100 million).
40% of podcasters say AI helps them save time, 23% use it for concepts, 11% for automation, and 13% for making content material.
Podcasters primarily use AI to advertise their reveals (46%), put together content material (29%), and edit episodes (24%).
Essentially the most used AI instruments by podcasters are Headliner, ChatGPT, and Canva.
Content material Is King: Common Podcast Genres and Codecs
Understanding the most well-liked podcast genres and codecs might help you discover your area of interest or faucet into current audiences.
5. The most well-liked podcast genres are information (21%), true crime (18%), sports activities (17%), well being and health (17%), and faith and religion (16%).
You could be questioning find out how to break into podcasting in case your model doesn’t match these standard classes. However don’t fear, right here’s an concept: each {industry} can profit from a news-style podcast.
For instance, The WP Minute podcast covers WordPress information, displaying how area of interest matters can discover their viewers.
Information podcasts aren’t normally simply straight information. They usually embody commentary, evaluation, and professional opinions.
This method could make your podcast extra participating and precious to listeners. You may add your distinctive perspective or invite {industry} consultants to debate present developments. This will make your content material extra insightful and entertaining, even in a distinct segment market.
6. The most well-liked podcast episode size is 20-40 minutes, becoming nicely into listeners’ busy lives.
This size works nicely as a result of it’s lengthy sufficient to dive into a subject however brief sufficient to complete throughout a commute or exercise. It respects listeners’ time whereas nonetheless offering precious content material.
Nonetheless, the best size can rely in your subject and {industry}.
For instance, an industry-specific instructional podcast just like the Search Engine Journal Present may vary from 30 to 45 minutes, permitting for in-depth discussions of advanced matters.
Alternatively, a storytelling podcast like This American Life usually runs for an hour, giving time to completely develop narratives and discover a number of story angles.
Discovering the correct size in your podcast could take some testing. Take note of your viewers suggestions and engagement metrics. You possibly can begin with 30-minute episodes and alter based mostly on listener response.
7. Barely extra podcast listeners (46%) choose podcasts with video in comparison with those that choose audio-only (42%).
Video permits listeners to see the expressions and reactions of hosts and visitors, making discussions extra dynamic and relatable.
To make the most of this pattern, think about beginning a YouTube channel in your podcast. Moreover including a visible component to your podcasts, YouTube helps you to create a way of group via options like feedback and stay chat.
We additionally suggest embedding your YouTube channel into your podcast web site to create a central hub for all of your content material. This method permits guests to simply entry each your audio and video content material in a single place. In flip, this will enhance the consumer expertise and doubtlessly improve engagement.
Plus, you’ll be able to attain extra listeners by way of search engine marketing (search engine optimization). Our suggestion is to make use of a WordPress search engine optimization plugin like All in One search engine optimization (AIOSEO).
This plugin helps you to create customized search engine optimization titles and meta descriptions for every podcast episode, add schema markup to assist serps perceive your content material higher, and generate XML sitemaps to make sure all of your pages are listed.
You may be taught extra about this plugin in our full AIOSEO evaluate.
Extra Common Podcast Style and Format Traits
Essentially the most appreciated podcast varieties are comedy, information, and society and tradition.
79% of weekly podcast listeners within the U.S. have consumed a video podcast.
75% of individuals consider that video will change into the default recording format for podcasts.
62% of weekly podcast listeners aged 13 and up have loved video podcasts passively, with the video taking part in within the background.
43% of Millennials choose video podcasts over audio-only podcasts.
42% of Era Z choose video podcasts over audio-only podcasts.
31% of Era X choose audio podcasts over video podcasts.
25% of Child Boomers choose video podcasts over audio-only podcasts.
17% of podcast hosts file their episodes in each audio and video codecs.
The most well-liked podcast reveals on the earth embody The Joe Rogan Expertise, Clueless, The Tucker Carlson Present, So Supernatural, and Rotten Mango.
Professional Tip: Want a hand to create an superior web site in your podcast? Let our group at WPBeginner Professional Providers design a website that’s handsome, safe, and optimized for serps. E book a free session with us immediately.
Meet Your Viewers: Podcast Listener Demographics and Habits
Now, let’s have a look at who’s listening to podcasts and after they’re tuning in. This data might help you create content material that matches your viewers’s life-style.
8. Most individuals hearken to podcasts whereas doing housekeeping (77%), cooking (74%), or exercising (62%).
This implies your listeners are sometimes multitasking whereas they tune in.
As an on-line content material creator, preserve this in thoughts whenever you’re making your podcast.
Your viewers won’t all the time provide you with their full consideration, so attempt to preserve your content material clear and simple to comply with. It’s a good suggestion to make use of a conversational tone and keep away from advanced concepts that want visible aids.
9. 68% of listeners hearken to a podcast episode from begin to finish.
That is surprisingly excessive in immediately’s world, the place consideration spans are getting shorter and lots of customers choose fast, bite-sized content material. However podcasts appear to go towards the pattern, retaining listeners hooked for longer intervals.
So, how do you retain your podcast participating from begin to end?
Take into consideration your favourite podcasters. Why do you retain listening to them? Typically, it’s as a result of they inform fascinating tales, share distinctive insights, or make you are feeling such as you’re a part of a dialog.
Identical to a weblog submit, you’ll want to seize consideration at first, have a transparent construction, but in addition incorporate some private contact to make it really feel such as you’re speaking with an actual human.
Additionally, it’s a good suggestion to make use of music breaks or brief segments to maintain issues recent.
Josh Horowitz from the Glad, Unhappy, Confused podcast is a superb instance of this. He has a ‘Profoundly Random Questions’ section the place he asks actors and filmmakers surprising questions so as to add a enjoyable twist to the interview.
10. 36% of listeners say they’ve tried a life-style change due to a podcast they listened to.
For enterprise homeowners, that is nice information. It implies that should you go on a podcast, you could have an actual probability to clarify your model or product in-depth, present the way it might help the viewers, and count on nice outcomes.
In fact, this implies you’ll want to select the correct podcast to work with. Search for reveals that match your goal market. The podcast’s viewers ought to be much like your splendid clients. This fashion, you’re extra more likely to attain individuals who shall be all in favour of what you need to provide.
11. Individuals who hearken to podcasts a minimum of 1x per week are sometimes trendsetters who prefer to suggest merchandise, keep knowledgeable, and host social occasions.
These listeners aren’t simply passive shoppers. They’re energetic contributors of their communities, each on-line and offline. In the event you can win them over, you’re not simply changing a listener right into a buyer however doubtlessly accessing their whole community.
For instance, these frequent podcast listeners can change into your model ambassadors. In the event that they like your product or content material, they’re more likely to share it with their family and friends. This word-of-mouth advertising and marketing might be very highly effective and cost-effective.
Additionally, since these listeners keep updated with present affairs and developments, they’re usually open to new concepts and merchandise. This implies they could be extra prepared to check out your choices, particularly should you current them in a fascinating means via a podcast.
12. Podcast listeners hearken to round 7 hours of podcast content material per week on common.
That’s like watching about three full-length films each week!
As identified earlier, most individuals hearken to podcasts whereas doing different duties. This implies podcasts can seize the viewers’s consideration throughout instances that may in any other case be unproductive. For advertisers, this can be a golden alternative to achieve shoppers after they’re engaged however not visually distracted.
We are going to dive deeper into podcast promoting later on this article. For now, simply know that these listening habits make podcasts a horny platform for getting your message on the market.
Extra Podcast Viewers Information and Details
Individuals aged 13 and up spend 18% of their audio time on streaming music, 14% on YouTube music, and 10% on podcasts.
The fastest-growing age group for podcast listeners is 13 to 17 years outdated.
Frequent podcast listeners (1x per week) are usually extra educated, higher employed, and earn greater than the typical U.S. grownup.
73% of customers hear on smartphones, 71% use headphones, whereas 29% use audio system.
87.88% of listeners tune in each privately and publicly. 96.21% hear in personal places, whereas 91.67% hear in public locations.
Early evenings on weekdays are the most well-liked listening time (93.18%). Weekend mornings are the least standard (73.48%).
77% of US weekly podcast listeners have binge-listened to a podcast. Fiction and true crime are the most well-liked for binging.
Listeners sometimes use about 45-120 MB of information per hour when streaming podcasts.
73% of engineers hearken to work-related podcasts each week.
Podcast Discoverability: How Listeners Discover New Exhibits
To develop your podcast viewers, you’ll want to know the way listeners uncover new reveals. Listed below are some podcast discoverability developments you must know:
13. Many individuals discover podcasts via web searches (49%) and social media suggestions (48%).
This information reveals the facility of word-of-mouth advertising and marketing. When your listeners love your content material, they’re more likely to share it with others.
Nevertheless it additionally highlights the significance of utilizing the correct key phrases in your podcast titles and descriptions on streaming apps and web sites.
That’s why we strongly suggest making a podcast web site to spice up your discoverability. By embedding your audio recordsdata and optimizing your website for serps, you’ll be able to create a brand new site visitors supply and appeal to listeners who’re trying to find matters you cowl.
If you wish to discover key phrases which can be related to your podcast content material, LowFruits is a superb possibility. This instrument can analyze numerous search pages in bulk and see the place you could have the very best probability of rating.
Don’t neglect about social media. Creating brief, participating snippets of your podcasts and importing them as reels on Instagram or TikTok might help you attain new audiences.
These platforms are nice for showcasing your character and giving potential listeners a style of what your podcast affords.
In the event you do resolve to create brief snippets for social media, we additionally recommend embedding these shorts in your web site. This will present web site guests with a fast preview of your podcast content material in your homepage.
You may simply accomplish this utilizing the Smash Balloon plugin. Moreover embedding video content material in your web site, you may as well customise how the video participant appears to be like to match your web site design.
You may be taught extra about this social media plugin in our Smash Balloon evaluate.
14. YouTube is the highest platform for podcast discovery, with 33% of weekly listeners preferring it over Spotify (25%) and Apple Podcasts (16%).
Whereas YouTube is main, a lot of listeners nonetheless choose Spotify and Apple Podcasts, particularly after they’re on the go or don’t have YouTube Premium to play audio within the background.
To maximise your attain, think about a multi-platform method. You may add your video content material to YouTube but in addition distribute your audio to standard podcast platforms like Spotify and Apple Podcasts. This technique ensures you’re catering to totally different listener preferences and habits.
Notice that we by no means suggest importing a video to your WordPress web site, particularly in case your podcasts are longer than 20 minutes. This will decelerate your server and your website total.
15. Most podcasters publish on weekdays between 2 AM and 5 AM to extend visibility on podcast apps.
Identical to testing the finest time to publish a weblog submit, it’s vital to check totally different days and instances to launch your podcast episode.
Take note of when your episodes get probably the most listens or downloads within the first 24-48 hours after launch. This information might help you establish when your particular viewers is almost definitely to interact with new content material.
Keep in mind that the perfect time can fluctuate relying in your audience and their habits. For instance, in case your podcast is aimed toward working professionals, releasing it early within the morning may work nicely as individuals can obtain it for his or her commute.
Additionally, think about the time zones of your main viewers. In case you have a world viewers, you may have to discover a time that works throughout a number of time zones.
16. Apple Podcasts leads in podcast downloads with 70.8%, adopted by Spotify at 8.9%, and different platforms at 5.9%.
On the planet of podcasts, a ‘obtain’ occurs when somebody saves an episode to their gadget or begins streaming it. This quantity is vital as a result of it reveals how many individuals are literally listening to a podcast.
Apple Podcasts has such a excessive share of downloads for a number of causes. First, it comes pre-installed on all Apple units, that are very talked-about. Secondly, Apple was one of many first huge firms to assist podcasts, so it has a head begin.
Though Spotify is rising in reputation for podcasts, it’s nonetheless catching as much as Apple. Different platforms have smaller shares, however they’re nonetheless vital for reaching totally different audiences.
Extra Podcast Discoverability Statistics
Apple Podcasts hosts over 2,600,000 podcasts.
71% of individuals discover podcasts via suggestions from family and friends.
69% uncover new podcasts by listening to different podcasts.
67% of listeners say their favourite podcasts have their very own Instagram accounts.
59% of individuals discover podcasts via streaming companies.
40% of listeners discover new podcasts utilizing in-app search bars.
Individuals are extra more likely to begin listening to new reveals in January, March, July, and October, usually matching up with seasonal occasions like the brand new yr, summer season, and vacation season.
Key Podcast Metrics: How you can Measure Success
Identical to you’d monitor your web site’s site visitors and engagement, keeping track of your podcast’s metrics helps you make knowledgeable choices about your content material and technique.
Let’s have a look at some key metrics that may assist decide your podcast’s success and information your future efforts.
17. The highest 3 methods podcasters measure success are a spike in obtain numbers, an electronic mail from a listener, and a optimistic score and evaluate.
Podcasters worth these metrics as a result of they supply tangible proof of viewers engagement and progress. Obtain spikes point out elevated curiosity, listener emails present private influence, and optimistic scores enhance visibility and credibility.
In the event you obtain a optimistic score or evaluate, it’s an amazing concept to show it in your web site as social proof. This will encourage new listeners to offer your podcast a attempt.
For extra data on find out how to showcase these opinions successfully, you’ll be able to learn our article on find out how to create a opinions web page in WordPress.
Getting emails from listeners is especially precious because it signifies a deep connection together with your content material. To make it simple for customers to achieve out by way of electronic mail, you’ll be able to create an easy-to-use contact type in your web site with a plugin like WPForms.
This manner plugin has numerous contact type templates, so you’ll be able to select one which fits your wants finest. Plus, the drag-and-drop performance makes it simple to customise the shape to your actual preferences.
18. 71% of weekly podcast listeners tune in inside 24 hours of an episode’s launch, which generally is a benchmark for measuring your podcast’s engagement.
In case your podcast achieves comparable or larger numbers, it suggests your listeners are extremely engaged and keen in your content material.
There are a number of methods you’ll be able to enhance the numbers for this metric. You may create social media accounts to tell followers about new episodes or an electronic mail record to ship direct notifications, making certain they by no means miss your newest content material.
Or you’ll be able to even begin a membership system in your web site.
Right here at WPBeginner, we use a video membership website with MemberPress, which has considerably helped us develop our electronic mail record.
This method can flip informal followers into tremendous ones who tune in instantly upon launch. Plus, you’ll be able to take this chance to supply extra worth in your followers as a content material creator, like unique bonus content material, early entry to episodes, behind-the-scenes footage, and even stay Q&A classes.
These further perks not solely encourage listeners to interact rapidly with new content material but in addition foster a stronger, extra loyal group round your podcast.
Extra Podcast Success Metrics to Monitor
On common, podcasts get round 141 downloads of their first 30 days.
The highest 1% of podcasts get practically 4,000 downloads inside 7 days of launch.
Inside 7 days of launch, greater than 30 downloads places you within the prime 50% of podcasts.
Greater than 115 downloads inside 7 days places you within the prime 25% of podcasts.
Greater than 470 downloads inside 7 days places you within the prime 10% of podcasts.
Greater than 1,100 downloads inside 7 days places you within the prime 5% of podcasts.
Greater than 4,782 downloads inside 7 days places you within the prime 1% of podcasts.
Podcasters’ 4th most most well-liked strategy to measure success is sweet suggestions from listeners on social media.
Gaining a brand new patron is the fifth most most well-liked means podcasters measure success.
Making a product sale is the sixth most most well-liked means podcasters measure success.
Getting a buyer lead is the seventh most most well-liked means podcasters measure success.
The variety of likes an episode will get on social media is the eighth most most well-liked means podcasters measure success.
Mic to Cash: Podcast Promoting and Monetization Traits
One of many the reason why manufacturers need to podcasts as a content material advertising and marketing technique is their capability to drive engagement and conversions. This part will present you simply how efficient podcasts might be for promoting and monetization.
19. 46% of people that hearken to podcasts month-to-month say the adverts aren’t annoying, which is 23% larger than for YouTube adverts.
Podcast adverts are sometimes seamlessly woven into the content material, making them really feel much less intrusive than pre-roll or mid-roll video adverts. Audio adverts additionally don’t interrupt the visible expertise like video adverts do, making them really feel much less intrusive total.
This larger advert tolerance makes podcasts a horny platform for advertisers. So should you’re a WordPress blogger, beginning a podcast generally is a strategy to diversify your earnings streams and provide advertisers a extra participating platform to achieve your viewers.
20. On Spotify, 93% of listeners who have interaction with podcast content material additionally have interaction with the adverts promoted in these podcasts.
The explanation for this excessive engagement price? Spotify’s information reveals that 63% of individuals belief their favourite podcast host greater than their favourite social media influencer.
That being stated, this doesn’t imply you’ll be able to simply promote any product that desires to give you cash. Audiences nonetheless worth content material that reveals authenticity and so they can belief. It’s higher to solely work with manufacturers that align with your personal values and be clear about sponsored content material.
21. 80% of listeners have visited an internet site a number of instances after listening to a podcast advert.
To maximise this potential as a enterprise proprietor, make sure that your touchdown web page is tailor-made to the podcast viewers. You may simply create a personalized web page utilizing SeedProd.
This instrument permits you to add personalised dynamic content material, reminiscent of ‘Hey [Podcast Name] listener!’ to make guests really feel welcomed and acknowledged.
This private contact can improve the probability of tourists exploring your website additional, signing up for newsletters, or making purchases.
You can too use OptinMonster to arrange an exit-intent popup, which can seem when a customer is about to depart your website.
This fashion, you’ll be able to seize potential leads who may in any other case have left with out participating. You possibly can provide a particular low cost code talked about in your podcast or a free useful resource associated to the podcast subject.
22. 15% of podcast listeners would pay between $10 and $25 to return to a stay recorded occasion.
A stay podcast occasion is when a podcast is recorded in entrance of an viewers. These occasions are standard as a result of they provide followers an opportunity to see their favourite hosts in individual and be a part of the present.
Reside occasions can enhance a podcast’s earnings via ticket gross sales, merchandise, and generally even sponsorships. Additionally they assist construct a stronger group across the podcast, which might result in extra loyal listeners and higher alternatives for future monetization.
Nonetheless, organizing these occasions might be costly, particularly on the subject of discovering an appropriate venue. That’s why many podcasters in the identical area of interest usually group up.
A superb instance is the BBE Reside Podcast Pageant, which brings collectively reveals like Go the Meerkat, Get the Gist, and Type In Progress. By becoming a member of forces, they will share prices and appeal to a bigger viewers, making the occasion extra financially viable and thrilling for attendees.
Extra Podcast Monetization Statistics
It’s estimated that podcasting advert income will hit the $4 billion mark by the tip of 2024.
Advertisers will spend $2.28 billion on podcasts in 2024, marking 15.9% year-over-year progress.
Podcasts make up 5.1% of US adults’ day by day digital media time, however solely 0.8% of digital advert spend. This hole means that podcast promoting is undervalued regardless of its earnings potential.
46% of individuals have purchased a product after listening to an advert or a sponsorship on a podcast.
52% of podcast listeners stated they’re more likely to take suggestions straight from podcast hosts.
71% of podcast listeners are prepared to be taught extra concerning the manufacturers that publicize on podcasts, larger than some other medium.
65% of listeners indicated they’re more likely to search for extra details about manufacturers that publicize in podcasts.
59% of listeners would suggest manufacturers marketed on podcasts to others.
53% of listeners can be more likely to buy from a model they heard marketed on a podcast.
42% of podcast adverts had been to drive model consciousness, in contrast with 39% for direct responses and 12% for branded content material.
70% of advert income comes from podcasts that submit bi-weekly or weekly episodes.
Within the US, the very best advert income share for podcasts comes from the Sports activities style (15%), adopted intently by Society & Tradition and Comedy (each at 14%), with Information & Politics taking on 12% of the share.
Worldwide Podcast Stats: Which Nation Has the Most Listeners?
Now we’ll discover how podcasts are doing all over the world. The numbers may shock you.
23. There are 504.9 million podcast listeners worldwide.
That’s greater than your complete inhabitants of america and Canada mixed. It’s like having one in each 15 individuals on Earth tuning into podcasts.
This large quantity reveals simply how standard podcasts have change into globally, crossing a number of language and cultural obstacles.
24. In South Africa, 68% of individuals are common podcast listeners, the very best price of any nation surveyed.
This excessive share could be on account of South Africa’s sturdy radio tradition. Podcasts provide the same audio expertise however with extra various and on-demand content material, making them a pure match for South African listeners.
25. Indonesia leads in podcast consumption, with 57% of its inhabitants listening for a minimum of an hour weekly.
This excessive price in Indonesia may very well be due to the nation’s younger, tech-savvy inhabitants and enhancing web entry. Podcasts provide a strategy to entry various content material and be taught new issues with out spending a lot cash, which appeals to many Indonesians.
The nation’s site visitors congestion in main cities may additionally play a job, as podcasts present leisure throughout lengthy commutes.
Extra International Podcast Listening Traits
Within the USA, 42% of Individuals aged 12 and older have listened to a podcast previously month.
79% of individuals within the US hearken to podcasts on their smartphones.
The most well-liked podcast genres within the US are comedy, society and tradition, information, true crime, and sports activities.
Individuals hearken to podcasts at a mean price of 39%.
Canadians are slower to undertake podcasts, with solely 31% listening multiple hour per week.
In Europe, Romania stands out with 47% of its inhabitants being podcast listeners, considerably larger than the typical amongst all shoppers.
Center Japanese international locations have excessive podcast listening charges. Saudi Arabia leads at 59%, adopted by Egypt at 56%, UAE at 53%, and Morocco at 45%. Solely Lebanon is beneath common at 31%.
Sources:
Backlinko,
Demand Sage,
Digiday,
Edison Analysis,
eMarketer,
Frontiers,
Headliner,
Influencer Advertising Hub,
Loopex Digital,
Oberlo,
Pew Analysis,
Podcastle,
Podcast Index,
Quill Podcast Company,
RAJAR,
Spotify,
Statista,
The Podcast Host,
Wondershare,
YouGov
We hope this final record of podcasting statistics and developments might help you begin and develop your personal podcast enterprise.
In the event you’re in search of extra insights to optimize your on-line presence, you’ll be able to take a look at these different analysis guides:
Uncover Extra Analysis Guides
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Spectacular eCommerce Statistics You Gained’t Imagine
Procuring Cart Abandonment Statistics (Skilled Insights)
Web Utilization Statistics and Newest Traits
Google Search Statistics and Information
Mindblowing search engine optimization Statistics and Traits (Final Checklist)
Internet Design Business Statistics and Newest Traits
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The submit 80+ Podcasting Statistics You Should Know in 2024 (Full Roundup) first appeared on WPBeginner.
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