In today’s post, you will learn about the 10 most important things you should evaluate before hiring a local SEO agency in 2020.
Let’s dive right in.
Search Engine Optimization(SEO) is an essential form of modern-day online marketing.
Business promotion and the building of a reputation depend massively on a successful SEO campaign.
Building an in-house SEO team may prove to be expensive for most companies.
For this purpose, they recruit local SEO agency.
It seems like a new local SEO agency begins with assurances of fast ranking results at minimal costs every other week.
It may sound appealing at first glance, but like most things, you get what you’re paying for, and it’s crucial to understand what to look for when you recruit the right local SEO agency.
Your marketing campaign should more forward towards attracting new visitors to your site
Also, make sure that your website is in accordance with your buyer persona.
You will need to use a diverse strategy to drive targeted, “organic” traffic to your website, which will help you achieve the goals of your business.
10 Most Important Things to Evaluate Before Hiring a Local SEO Agency or Consultant
When you are trying to expand your small business in a major city or metropolitan area, local SEO is necessary.
You want to partner with an organization that has some field experience.
Ask the local SEO agency about their previous performances, as well as their approach to title tags, meta descriptions, and keyword analysis.
They may not be able to come up with a full plan right then for you, but they should be able to provide some suggestions and tactics.
A lot of experts suggest that you should find an existing local SEO agency with 10+ years of relevant business experience in the SEO industry.
This would mean the organization had several years to refine its SEO operating practices and develop them.
During the first five years of business, several SEO companies struggle or fizzle out.
A local SEO agency that is at least 10+ years old is efficient in surviving the storm of market cycles and are ready to defeat their rivals, they believe on the basis of experience, success, and customer loyalties.
2. Case Studies
Ask for more case studies, ideally in the same sector in which your company works.
SEO case studies will provide consistent data in the following key performance indicators ( KPIs) for the SEO: overall organic exposure (impressions), rankings, organic traffic, and achievement of organic targets (conversion rate).
Additional SEO KPIs can include data from Google My Business listings including, Visibility search, Visibility chart, Website clicks, Directions clicks, and Call clicks.
The output of these SEO KPIs can vary widely from industry to industry and by company size, but for most of these KPIs, we typically look for an improvement of 50 percent to 300 percent.
Look for reviews in both the quantity and quality.
We recommend finding companies that have a minimum of 30+ ratings on Google.
Reviews must span for at least five years.
The agencies need to be flagged companies that have lots of reviews in a short time and all five stars.
Usually, this refers to fake reviews.
Like for other companies, ratings tend to be either 1 star or five stars.
It must be a well-established, successful local SEO agency with a long history to occasionally have negative reviews.
A lot of people expect that this is the industry where honest businesses are not looking to sanitize their reputations.
If you find SEO companies with a 4.5-star rating or less, try to avoid them because they might have a higher percentage of negative feedback, possibly 1 to 2 percent can be negative.
4. Professionalism and Proficiency
Although there are more than 10,000 marketing companies offering SEO, we recommend choosing a Local SEO company specializing in search engine optimization, not just one that offers SEO along with other facilities.
It should be their professional priority and their company’s main central theme.
We strongly believe you’re a master of none if you’re a jack in all marketing services.
Search for companies focused on perfecting a few offerings, the focus being SEO.
5. Link Building Strategy
Link building is one of the search engine optimization’s most complicated but crucial aspects.
Its method for link building, the local SEO agency you choose, must have white hat links.
Try to avoid every type of black hat or old school link-building method such as every form of bots, comment links, forum links, etc.
Address the SEO company’s quality link requirements.
Are they searching for connections from websites with a minimum authority over the domain?
Are they searching for links from website pages with a minimum authority for the page?
At Marketing Solution Australia we strive to deliverer elegant responsive websites for your business integrated with our personal SEO Optimization package to bring your pages on the first page of Google.