Keeping this in mind, let us take a look at 10 Facebook Ads trends to keep in mind before formulating an advertising strategy.
10 Latest Facebook Ads Trends That You Should Follow in 2020
1. Optimize Ads for Mobile App
94% of advertisement revenue from Facebook comes from smartphones.
The number remains steady even with an aging Facebook population.
The problem is that consumers deal with mobile ads differently.
Their concentration time is shorter.
Facebook found that, on average, users spend 1.7 seconds on a smartphone compared to 2.5 seconds on a laptop with a piece of content.
In order to capture more of the visitors’ attention, you can start with showing immediate details about the brand, let your product or service stand out for the majority of the ad, ail your main message primarily, and keeping it short and straightforward even without audio.
Make the most of the vertical screen space by making 9:16 video advertisements.
And it is now easier than ever to format your video ads to suit the vertical screen space, with the automatic cropping feature in Ads Manager, where our scene detection technology determines the focal point of a non-vertical video on a frame-by-frame basis and automatically crops the video to the aspect ratio.
2. Facebook Stories and Ads Go Well Together
The feature of the Stories has taken over every site.
You won’t lose your content after 24 hours with Facebook’s Stories ads.
Moreover, unlike daily videos, people on Facebook stories listen to the audio.
However, users of Facebook absorb stories faster than other forms of content.
Get the most out of Stories ads by adding an emotionally compelling message to your story at the outset.
Then add music or voice-over for plot enhancement.
Using a vertical full-screen interface of both video and static images for better performance.
Story-based ads have proven to generate successful business results.
In the Ipsos survey, 62% of people said that after seeing it in a story, they were more interested in a brand or product.
And brands testing ads for Facebook stories already see results.
3. Lead Form Advertisement
Facebook lead type ads are a perfect way to connect to your audience or get your email subscribers back on board.
For example, by re-targeting them with a lead type ad, you can request previous Facebook contest participants to send you a summary or sign-up for your email newsletter.
Or in Messenger, use the Facebook lead type ads.
Doing so provides more chances for delivering leads to high quality and establishing a relationship with your fans.
Facebook Lead Advertising allows users to remain on the site to apply their lead form.
Instead of sending users to an external landing page, prospects will access the deal without ever leaving the Facebook app that is crucial to growing conversions.
This means you can grab lead information from the Facebook platform and avoid the user being discord with a longer click-through route.
4. Re-targeting With Facebook Ads
One of the Facebook Advertising trends is re-targeting users who view your videos.
If your viewer does so before clicking through three seconds of your video ad or live stream, consider re-targeting them with a Facebook ad.
Viewers get an idea of the target in those few seconds.
But it looks familiar to a well-placed ad.
But with your first re-targeted ad, don’t sell out.
Instead, supply a second video or piece of content which adds value.
Further, segment your audience into a lead magnet or landing page.
You can do this by directing highly engaged viewers especially the ones who watched a higher percentage of your video).
More often than not, purchasing decisions take time, especially for big purchases such as software or real estate.
But the odds of them changing their minds are better by telling them frequently what they are unsure about.
This is why you should plan to run retargeting ads, whatever the nature of your sector.
5. Short Video Ads
Videos are more common than ever before.
Watching videos is a simple and passive activity on Facebook.
It’s a smart way to pause scrolling, too.
However, when watching videos 85% of people don’t use music.
You can increase viewing time by as much as 12% by adding captions to your video content.
Short Video Ads with Captions are one of the most influential Facebook Ads trends.
A survey by HubSpot found that 54% of people wanted to see more video content from a brand or organization they support.
Normally most customers just read between 20% and 28% of the words on your page, and it’s no wonder that four times as many consumers would prefer to watch a video about your product rather than read it.
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