10 Artistic and Partaking About Pages to Encourage You

Can we speak concerning the About web page for a minute? I do know it doesn’t often advantage as a lot consideration as a result of it’s not promoting your services or products, but it surely’s nonetheless an essential a part of your web site’s id.

Whereas I can’t provide you with a tried-and-true formulation for methods to make an About web page shine (as a result of it’s going to be completely different for everybody), I can give you common recommendations on what you’ll be able to or can’t do. I’d additionally wish to share 10 About web page examples from across the net that make glorious use of recent design traits. Who is aware of? You could be impressed to revamp your individual WordPress About web page after seeing these.

On this submit:

WordPress About Web page Dos and Don’ts
Inspiring About Pages You Must Verify Out

Adham Dannaway
Airbnb
Bluecadet
Canva
Clorox
Artistic Market
DoubleDutch (cVent)
Ghost Horses
Grain & Mortar
Kitty’s Truffles

WordPress About Web page Dos and Don’ts

Though the About web page might not get as a lot play as, say, the homepage, it’s nonetheless deserving of as a lot consideration and care (from you) as another web page in your web site.

Rule #1: Location, Location, Location

Embrace it within the header and/or footer. There’s no cause to cover the placement of your About web page. If it’s one thing you don’t need folks to search out, then don’t create one. Whether it is, then put it proper the place they know to look.

Rule #2: Model Consistency

Nonetheless you’ve styled the remainder of your web site’s content material, the About web page ought to observe go well with. Firm About pages, very like the remainder of a web site, must be uniquely designed and written to align along with your model. As well as, if you happen to’ve used shorter sentences and paragraphs, stylized headers and subheaders, and bullet factors to interrupt up textual content in every single place else, plan on doing so right here, too.

Rule #3: Do Extra with Much less

Don’t overdo it. Should you there isn’t a lot to say as a result of your organization is new, there’s no must push it. Write as a lot or as little as it is advisable to. As you’ll see within the examples under, generally you’ll be able to talk much more about who your organization is with minimal copy.

Rule #4: Skip the Inventory Photographs

The About web page is the place you concentrate on you. Even when the remainder of the positioning makes use of inventory pictures, you need to take into account skipping it right here. Embrace actual images of your organization in motion and provides guests a cause to really feel extra linked to the folks behind it.

Rule #5: Don’t Be Boring

Each firm has a narrative to inform. That is the place to share yours. Put your distinctive voice to make use of and exhibit how passionate you might be about your organization’s values and mission.

Rule #6: Be Sincere

This rule actually ought to apply to any web page in your web site, but it surely’s value repeating: be sincere. Be sincere about who you might be, the place you come from, what you do, and what you’ll be able to promise your prospects.

This implies sharing details about your organization that’s optimistic, inspiring, and sure, 100% true. Keep away from the superlatives, however don’t be afraid to point out how superior you might be by highlighting spectacular info (like the five hundred prospects you had in your first yr of enterprise or the distinctive patent your organization filed when the CEO was 13 years previous).

Rule #7: Shine a Gentle

No man is an island, and the identical goes for each enterprise. Do you could have an superior crew working issues behind the scenes? Present them off. Do you could have rave-worthy partnerships that helped you get to the place you might be at the moment? Give them a shout-out. Are you happy with what your prospects have achieved with the assistance of your services or products? Give them some airtime right here.

Rule #8: Maintain in Contact

Although this web page is supposed to inform your story and provides guests a greater thought of what’s occurring behind the corporate, that doesn’t imply it must be devoid of the contact factors you embody in every single place else. Whilst you’re speaking to your guests right here, remind them as to how they will attain you—particularly when you’ve got an energetic presence on social media. Embrace contact kinds for e-newsletter or weblog sign-ups, too.

10 Inspiring About Pages You Must Verify Out

Now, let’s see how others have taken these About web page dos and don’ts and made all of them their very own in distinctive, inventive, and provoking methods.

1. Adham Dannaway

Adham Dannaway is a widely known UX/UI designer, so it’s fascinating to see what he’s chosen to do together with his personal About web page. For starters, it’s actually easy; nothing too loopy when it comes to imagery and it’s mild on textual content. Nonetheless, if you happen to take a more in-depth take a look at what he’s really written, you’ll get a superb sense for his voice and character by way of the refined touches of humor and popular culture references he infuses all through.

2. Airbnb

Right here’s one other instance of an About web page that takes the straightforward route. There’s a brief intro up high that explains when Airbnb was based and what they do. The large draw of this web page, nevertheless, is the part that calls out their spectacular statistics. Somewhat than speak about how they’re the “hottest” or “the primary” or “the largest”, they simply lay the numbers proper on the market for guests to see. These are spectacular sufficient with out all of the hyperbolic fanfare.

3. Bluecadet

Bluecadet, an East Coast-based digital company, has executed a variety of About web page “dos” very well. They use parallax scrolling with sharp bursts of coloration to maintain guests engaged as they learn by way of the knowledge on their web page. They’ve additionally damaged the content material up into bite-sized chunks, so it’s simpler to deal with than one giant, intimidating block of textual content.

4. Canva

Apart from a quick clarification up high about what Canva affords, there isn’t a lot on this About web page about who they’re as an organization and the place they arrive from. For a corporation like Canva that seeks to empower customers to create their very own designs, this strategy is smart. They use the majority of the web page to exhibit their providing by way of robust visuals and let their prospects communicate on their behalf.

5. Clorox

Everybody’s conversant in the Clorox model; they’re those answerable for retaining our whites white. That’s in all probability why they’ve chosen to dedicate their About web page to one thing else solely. They commerce off between highlighting the charitable organizations they’re concerned with (that are associated to their mission) and offering fascinating instructional tidbits about bleach.

6. Artistic Market

Artistic Market might use their About web page to speak about why they began their web site and the way proud they’re of the neighborhood of net designers they’ve amassed, however they know the positioning isn’t about them. That’s why, after a quick introductory assertion, they go away the remainder of the web page as much as the individuals who energy their web site—from their inside crew members to the neighborhood of designers who gas the inventive content material discovered throughout the web site.

7. DoubleDutch (now Cvent)

The DoubleDutch About web page is sparse on particulars concerning the firm, although they’ve completed a superb job in hitting the important thing highlights of an About web page. They showcase their belief builders, present snapshots of their crew, and break down their firm historical past right into a fundamental timeline. The most effective half about this web page is that they convey their story full circle, connecting the concept of “power” that seems within the first part with the animated contact banner on the backside of the web page.

8. Ghost Horses

With one fast scroll by way of the Ghost Horses About web page, you’ll have a good suggestion of who they’re. They’re a design company that understands the facility of robust visuals and succinct copy. Every part of the web page is animated, too, which in all probability goes a great distance in retaining guests engaged (particularly useful since non-tech-savvy guests in all probability don’t know the business jargon they embody right here).

9. Grain & Mortar

There are solely two paragraphs of textual content on Grain & Mortar’s About web page and they need to inform you every part it is advisable to learn about this firm. Take this line, as an example: “Doing what we love hinges on discovering the suitable shopper companions, so we’re devoted to discovering the perfect folks to work with – those that worth their craft, worth design, worth our enter, and in addition occur to be good, real people.”

Then check out their web page. It’s coated in well-framed, high-resolution images and movies of their crew in motion. It seems to be improbable and it helps the story they’re attempting to share with their viewers.

10. Kittie’s Truffles

I’d must say my favourite factor about this About web page for Kitties Truffles is the selection of typography. As you recognize, a poorly chosen font or font pairing can wreak havoc in your web site’s design and fully flip guests off from desirous to discover additional. The co-mingling of a cursive font with a fundamental serif font seems to be improbable on this web page and helps add to the character that I consider the 2 homeowners are attempting to convey.

Wrapping Up

As you’ll be able to see, the About web page doesn’t must be some overdrawn web page that talks about how your organization was based in 1999, modified possession 20 occasions, and is now prepared to begin making prospects comfortable. (Hopefully, that’s not how your story goes, however you by no means know!)

The About web page is your time to actually let the character and distinctive story behind your organization and its mission shine.